Gyoza Club member benefits and customer appreciation campaign

「The campaign also introduced Platinum membership, which offers a 10% discount including tax on bills, and Gyoza Club membership reached a new record high of 1.32 million. From 27 June, we launched the 2026 edition of the Gyoza Club Customer Appreciation Campaign」

「The 2024 edition of the Gyoza Club Customer Appreciation Campaign attracted a record-high 1.24 million members. From 28 June, we launched the 2025 edition of the Gyoza Club Customer Appreciation Campaign, whose popular prizes included new original limited-edition merchandise such as a stainless-steel reusable bottle decorated with dish names featuring furigana for the “Ohsho terminology” used when orders are entered at stores, and an eco-bag set designed by Adastria Co., Ltd.」

「For sales promotion, we conducted the Draft Beer Campaign, selling a cumulative total of 9.84 million glasses, while the 2023 edition of the Gyoza Club Customer Appreciation Campaign attracted a record-high 1.094 million members.」

「The 2023 edition of the Gyoza Club Customer Appreciation Campaign attracted a record-high 1.094 million members. From 23 June, we launched the 2024 edition of the Gyoza Club Customer Appreciation Campaign, whose popular prizes included new original limited-edition merchandise such as a “2023 Zodiac Ramen Bowl” featuring an illustration on a ramen bowl for the new product “Unforgettable Chinese Noodles,” and a “Light-Up Wireless Charger.”」

「The 2023 edition of the Gyoza Club Customer Appreciation Campaign attracted 1.094 million Gyoza Club members, a record high. On 23 June, we also launched the 2024 edition of the Gyoza Club Customer Appreciation Campaign.」

「In addition, we conducted the Draft Beer Campaign in each season, which had not been possible during the previous fiscal year under the state of emergency, and it was well received. We also conducted the Fresh Gyoza Stamp Campaign to highlight the appeal of hot, freshly cooked gyoza prepared at home.」

「For sales promotion, we launched the 2023 edition of the Gyoza Club Customer Appreciation Campaign on 24 June and conducted a double-stamp campaign from 16 to 30 September. Customers could exchange 35 stamps for a ramen bowl or cushion blanket and 50 stamps for wireless earbuds or an original shogi set, making the campaign an opportunity to enjoy distinctive prizes different from those offered the previous year.」

「On 24 June, we launched the 2023 edition of the Gyoza Club Customer Appreciation Campaign. Customers could exchange 35 stamps for a ramen bowl or cushion blanket and 50 stamps for wireless earbuds or an original shogi set, making the campaign an opportunity to enjoy distinctive prizes different from those offered the previous year.」

「For sales promotion, we launched the annual 2022 edition of the Gyoza Club Customer Appreciation Campaign in June and conducted a limited-time double-stamp campaign. From November, we added 3 prizes that children could also enjoy, stationery sets, lesson bags and table game sets, to encourage participation by a broader range of customers. In December, we conducted the Year-End and New Year Customer Campaign, offering a free serving of gyoza for collecting 6 stamps, and the founding anniversary festival, held on 24 and 25 December, the company’s founding anniversary, which gave customers a ¥250 revived coupon for every ¥500 spent. Both campaigns were very well received.」

「For sales promotion, we launched the annual 2022 edition of the Gyoza Club Customer Appreciation Campaign in June and conducted a limited-time double-stamp campaign. We also expanded our promotional activities to include the Fresh Gyoza Stamp Campaign, which gave away 2 small plates bearing the Gyoza no Ohsho logo, and a Fresh Gyoza Sale.」

「We conducted a limited-time double-stamp campaign as part of the popular annual Gyoza Club Customer Appreciation Campaign. From June, we added new prizes such as an original apron and a gyoza-shaped digital clock, and launched the 2022 edition of the campaign.」

「In the popular annual 2021 edition of the Gyoza Club Customer Appreciation Campaign, we offered logo ramen bowls and alarm clocks, along with this year’s prizes, including a gyoza-patterned folding umbrella for use in both rain and sun and a gyoza-patterned reusable shopping bag, designed for everyday use. In response to the increase in opportunities to eat at home, we also continuously conducted promotional initiatives, including the Fresh Gyoza Stamp Campaign, which offered gyoza plates as prizes; the Draft Beer Campaign, which offered ¥100 off each draft beer or a voucher for half-price draft beer; and the founding anniversary festival, which distributed ¥500 discount vouchers for 2 days only, 24 and 25 December 2020, marking the company’s 53rd year since founding. These initiatives encouraged store visits and helped offset the decline in sales despite the challenging environment.」

「On 1 July, we launched the 2021 edition of the Gyoza Club Customer Appreciation Campaign. In addition to logo ramen bowls and alarm clocks, this year’s prizes included a gyoza-patterned folding umbrella for use in both rain and sun and a gyoza-patterned reusable shopping bag, offering a lineup more suited to everyday life. From 1 August, in response to the increase in opportunities for people to eat at home, we conducted the Fresh Gyoza Stamp Campaign, with gyoza plates offered as prizes.」

「In light of the difficulty of visiting our stores due to the recent declaration of a state of emergency and requests to refrain from going out, we extended the stamp-collection period for the popular Customer Appreciation Campaign, in which customers collect stamps awarded according to their meal bill and exchange them for various prizes, by 1 month through 30 June of this year. From 1 July, we launched the 2021 edition of the Gyoza Club Customer Appreciation Campaign.」

「To acquire new customers, we aired television commercials featuring Kendo Kobayashi, collaborated with a popular game, and increased our exposure on television programs. In addition, to increase visit frequency, we regularly distributed electronic coupons through our smartphone app and conducted the Customer Appreciation Campaign throughout the year, allowing customers to collect stamps awarded according to their bill amount and exchange them for various prizes, including Ohsho-exclusive merchandise such as an audio alarm clock.」

「Continuous promotional initiatives, including the Customer Appreciation Campaign, which allowed customers to collect stamps awarded according to their bill amount and exchange them for various prizes such as Ohsho-exclusive merchandise including an audio alarm clock; the Draft Beer Campaign, which offered ¥100 off each draft beer or a voucher for half-price draft beer; and the founding anniversary festival, which distributed ¥500 discount vouchers for 2 days only, 24 and 25 December 2019, marking the company’s 52nd year since founding, made a significant contribution to increasing customer traffic.」

「In the popular stamp campaign, the number of discount vouchers used, one of the available rewards, increased. In the “Cheers to the Reiwa Era! Draft Beer Toast Campaign,” draft beer sales exceeded expectations. These and other proactive promotional activities made a significant contribution to encouraging store visits.」

「To build customer loyalty and increase visit frequency, we improved the taste of our main menu and developed and sold limited-time products each month. We also ran a stamp campaign throughout the year that was well received by customers.」

「Introduced new promotional initiatives to acquire new customers and convert them into regular customers, including the third “50 Years Since Founding Customer Appreciation Campaign” and the “Gyoza no Ohsho App” for smartphones.」

「Customer traffic increased significantly and we achieved record-high sales, owing to the popularity of the second Customer Appreciation Campaign, improved store QSC resulting from thorough employee training following the establishment of Ohsho University and the Cooking Dojo, stronger menu offerings including the renewal of Japanese Ramen as a unified menu item across all stores, the launch of cold noodles, and monthly limited-time fair items. Following the launch of the third “50 Years Since Founding Customer Appreciation Campaign” on 22 June, customer traffic increased further from the second half of June.」

「Eliminated indiscriminate discount sales and sought to increase visit frequency through the “50 Years Since Founding Customer Appreciation Stamp Campaign,”」

「The “50 Years Since Founding Customer Appreciation Campaign” and “50 Years Since Founding Appreciation Menu” were very well received. Following record-high year-on-year sales at all directly operated stores from July through September, sales again reached a record high for the month in November. In addition, as a result of holding the “50th Anniversary Founding Festival” on 24 December, the company’s total sales for December exceeded the previous record for that month.」

「All employees wore commemorative badges expressing their gratitude for the company’s 50 years since founding, and we sold a “50th Anniversary Special Menu” every month. In July, we also launched the “50 Years Since Founding Customer Appreciation Campaign,” under which customers could exchange their spending-based rewards for the existing Gyoza Club Card and free meal vouchers, as well as original merchandise such as limited-quantity logo tableware.」

「We actively pursued social contribution initiatives, including recruiting premium Gyoza Club members who would donate 1% of sales to Kumamoto Prefecture as relief funds, and selling “Spring Vegetable Stewed Ramen” as a reconstruction-support menu item, with ¥30 per bowl donated to Kumamoto Prefecture as relief funds.」

「In the 2017 Gyoza Club membership recruitment campaign, we added a new premium membership card featuring Kumamon, a local mascot, as part of our support for the Kumamoto Earthquake. The card provides for 1% of sales to be donated to Kumamoto Prefecture as disaster relief funds.」

「Implementation of a Customer Appreciation Campaign offering double stamps as a new benefit for Gyoza Club members, our loyal customers」