Sales Promotion Through Campaigns
First written in FY2017-Q2. 19 of 31 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-08-14.
The whole theme swung hardest in 2020: 4 of 47 companies on the "Worse" side.
38 other companies' latest entry also says "Advanced".
- 2026-08-14AdvancedEarnings
「創業60周年記念企画として世界の松屋で同時発売したジョージア料理「シュクメルリ」の復刻や、メインとサイドを自由に組み合わせられる「選べる60種ランチセット」を展開したほか、その他「ふわたまうな丼」「うまトマチーズ牛めし」「ごろごろ煮込みチキンカレー」「タコサルサハンバーグ」「チミチュリソース厚切りポークグリル」等の新商品の販売やキャンペーンを精力的に実施いたしました。」
創業60周年記念企画、ランチセット、新商品販売およびキャンペーンを具体的に展開している。 - FY2026RestatedAnnual report
「Net sales for the consolidated fiscal year benefited from signs of expanding inbound demand, while same-store sales grew to 110.5% year on year amid active sales promotion activities, remaining above the previous year.」
Although no specific campaign names were listed, active sales promotion activities continued as measures to increase same-store sales. - FY2025RestatedAnnual report
「In addition, same-store sales grew to 115.3% year on year amid active sales promotion activities, remaining above the previous year.」
Although no specific campaign names were listed, active sales promotion activities continued as measures to increase same-store sales. - FY2024AdvancedAnnual report
「We also conducted the "Beef Yakiniku and Kalbi Yakiniku Set Meal Upsize Fair" and the Matsuya app's winter Grand Thank-You Festival, including the "Xmas Present & New Year's Gift Campaign." In addition, the official Matsuya app, which won the Retail Award at the App Ape Award 2023, hosted the "2.5x Points Campaign" and "Advance Payment Savings Festival" to commemorate reaching 3 million members.」
In addition to the set-meal upsize fair and app-based campaigns, points-back and advance-payment initiatives were conducted to commemorate the official app reaching 3 million members. - FY2024-Q3AdvancedAnnual report
「Other initiatives included the "Beef Yakiniku and Kalbi Yakiniku Set Meal Upsize Fair" and the Matsuya app's winter Grand Thank-You Festival, including the "Xmas Present & New Year's Gift Campaign."」
An upsize fair for Beef Yakiniku and Kalbi Yakiniku Set Meals and a winter campaign using the Matsuya app were conducted as sales promotion measures. - FY2024-Q2AdvancedAnnual report
「In addition, we launched "Chicken Rice" as part of the "Taiwan Fair," a fifth-anniversary initiative marking the company's arrival in Taiwan.」
In addition to existing sales promotion measures, the "Taiwan Fair," centered on the fifth anniversary of the company's arrival in Taiwan, was held and "Chicken Rice" was launched. - FY2024-Q1AdvancedAnnual report
「We participated in the "Smile with Milk Project" launched by the Ministry of Agriculture, Forestry and Fisheries and, as part of efforts to address milk waste, sold the "Hamburger Set Meal with White Sauce." We also sold new products including "Beef Japchae Set Meal and Japchae Combo Beef Rice," "Demi-Glace Hamburger Set Meal" and "Spicy Curry with Plenty of Green Onion," as well as the "Heisei Retro Revival Menu," comprising "Tonteki Set Meal," "Tomato Curry" and "Chicken Set Meal."」
Sales promotion initiatives included participation in the Smile with Milk Project, sales of products addressing the issue of milk waste and sales of Heisei Retro Revival Menu items. - FY2023RestatedAnnual report
「We conducted the Ultra Half-Price Festival for delivery orders, a free delivery-fee campaign and a rice-bowl fair, among others.」
The half-price delivery campaign, free delivery fees and rice-bowl fair reported through the previous quarter continued. - FY2023-Q3AdvancedAnnual report
「We conducted the Ultra Half-Price Festival for delivery orders, a free delivery-fee campaign and a rice-bowl fair, among others.」
The half-price delivery campaign, free delivery fees and rice-bowl fair were conducted as continuing sales promotion initiatives. - FY2023-Q2AdvancedAnnual report
「We conducted the Ultra Half-Price Festival for delivery orders, a free delivery-fee campaign and a rice-bowl fair, among others.」
Sales promotion measures included a half-price delivery campaign, free delivery fees and a rice-bowl fair. - FY2023-Q1AdvancedAnnual report
「For product sales and promotional initiatives, the Company refreshed its main menu, including the regular offering of “Hearty Simmered Chicken Curry,” and sold new products including “Poo Pad Pong Curry” and “Fried Cutlet Set Meal.” It also conducted the “Ultra Half-Price Festival” for delivery orders and a free delivery-fee campaign.」
The Ultra Half-Price Festival for delivery orders and a free delivery-fee campaign were conducted as specific sales promotion measures. - FY2022-Q3AdvancedAnnual report
「To acquire new customer segments, we conducted TV commercials and a collaboration with the popular anime series "Sumikko Gurashi," as well as a free delivery-fee campaign and the Matsuben Net "20% Points-Back Campaign," among others.」
To acquire new customer segments, sales promotion measures included TV commercials, a collaboration with a popular anime series, free delivery and 20% points back through Matsuben Net. - FY2022-Q2AdvancedAnnual report
「We conducted a free delivery-fee campaign and the Matsuben Net "20% Points-Back Campaign," among others.」
Specific sales promotion measures combining free delivery fees and 20% points back through Matsuben Net were conducted. - FY2022-Q1AdvancedAnnual report
「For product sales and promotional initiatives, the Company offered discounts on “Beef Rice” and “Curry,” increased the serving size of “Beef Barbecue Set Meal,” and sold “Eel Rice Bowl” as part of its spring “New Life Support” campaign and spring eel festival, respectively. The Company also conducted a free delivery-fee campaign.」
Specific sales promotion measures for the quarter included spring new-life support, an eel festival and free delivery fees, among others. - FY2021AdvancedAnnual report
「In response to rising demand for takeaway and cashless payments amid the spread of COVID-19, we conducted a points-back campaign on the bento reservation website "Matsuben Net," free-delivery campaigns with Uber Eats and Demae-can, a points-back campaign for PayPay payments, and sales channel expansion and promotional campaigns for products including frozen individual meals, among others.」
In addition to the previous campaigns, sales promotion measures addressing takeaway and cashless payment demand included points-back campaigns, free delivery and expansion of sales channels for frozen individual meals. - FY2021-Q3RestatedAnnual report
「In response to rising demand for takeaway and cashless payments amid the spread of COVID-19, we conducted a 20% cashback campaign on the bento reservation website "Matsuben Net," free-delivery campaigns with Uber Eats and Demae-can, and a 20% cashback campaign for PayPay payments, among others.」
Sales promotion measures using Matsuben Net, delivery services and PayPay to address takeaway and cashless payment needs continued with the same content as in the previous quarter. - FY2021-Q2RestatedAnnual report
「In response to rising demand for takeaway and cashless payments amid the spread of COVID-19, we conducted a 20% cashback campaign on the bento reservation website "Matsuben Net," free-delivery campaigns with Uber Eats and Demae-can, and a 20% cashback campaign for PayPay payments, among others.」
The same sales promotion measures using Matsuben Net, Uber Eats, Demae-can and PayPay as in the previous quarter were reported. - FY2021-Q1AdvancedAnnual report
「In response to rising demand for takeaway and cashless payments amid the spread of COVID-19, we conducted a 20% cashback campaign on the bento reservation website "Matsuben Net," free-delivery campaigns with Uber Eats and Demae-can, and a 20% cashback campaign for PayPay payments, among others.」
Specific campaigns using Matsuben Net, Uber Eats, Demae-can and PayPay were conducted in response to demand for takeaway and cashless payments. - FY2020RestatedAnnual report
「We continued sales promotion activities including the "Kalbi Upsize Campaign" as part of the anniversary festival, sales of the "Heisei Long-Seller 'Pork' Bibimbap Rice Bowl" and "New 'Beef' Bibimbap Rice Bowl" as the "Matsuya Bibimbap Rice Bowl Showdown," and the revival sale of the "Pork" Bibimbap Rice Bowl, which had the higher sales during the showdown period.」
The anniversary festival, bibimbap rice bowl showdown and revival sales of the better-selling products continued as sales promotion measures. - FY2020-Q3RestatedAnnual report
「We conducted the "Kalbi Upsize Campaign" as part of the anniversary festival, sold "Grilled Beef Rice," which ranked first in the "Twitter Matsuya Rejected Menu Backstage Election," a spin-off of the "Matsuya Revival Menu Election 2018" held in June 2018, and sold the "Heisei Long-Seller 'Pork' Bibimbap Rice Bowl" and "New 'Beef' Bibimbap Rice Bowl" as the "Matsuya Bibimbap Rice Bowl Showdown." We also brought back the "Pork" Bibimbap Rice Bowl, which had the higher sales during the showdown period.」
The same sales promotion measures as in the previous period were reported, including the anniversary festival, sales of revival menu products, sales of Grilled Beef Rice originating from a Twitter campaign, the bibimbap rice bowl showdown and the revival sale of the "Pork" Bibimbap Rice Bowl. - FY2020-Q2AdvancedAnnual report
「We conducted the "Kalbi Upsize Campaign" as part of the anniversary festival, sold "Grilled Beef Rice," which ranked first in the "Twitter Matsuya Rejected Menu Backstage Election," a spin-off of the "Matsuya Revival Menu Election 2018" held in June 2018, and sold the "Heisei Long-Seller 'Pork' Bibimbap Rice Bowl" and "New 'Beef' Bibimbap Rice Bowl" as the "Matsuya Bibimbap Rice Bowl Showdown." We also brought back the "Pork" Bibimbap Rice Bowl, which had the higher sales during the showdown period.」
In addition to the Kalbi Upsize Campaign, we sold Grilled Beef Rice originating from a Twitter campaign, held a showdown between the pork and beef bibimbap rice bowls, and brought back the pork bibimbap rice bowl. - FY2020-Q1AdvancedAnnual report
「We also conducted the "Kalbi Upsize Campaign" as part of the anniversary festival, sold "Grilled Beef Rice," which ranked first in the "Twitter Matsuya Rejected Menu Backstage Election," a spin-off of the "Matsuya Revival Menu Election 2018" held in June 2018, and sold "Heisei Long-Seller 'Pork' Bibimbap Rice Bowl" and "New 'Beef' Bibimbap Rice Bowl" as the "Matsuya Bibimbap Rice Bowl Showdown," among other initiatives.」
Specific sales promotion initiatives included the Kalbi Upsize Campaign, sales of revival menu products, sales of Grilled Beef Rice originating from a Twitter campaign and the Matsuya Bibimbap Rice Bowl Showdown. - FY2019RestatedAnnual report
「For product sales and promotional initiatives, the Company has used its strengths in product development and store operations to roll out various new products and promotional activities.」
Although no specific campaign names were listed, sales promotion activities were reported as continuing. - FY2019-Q3RestatedAnnual report
「We conducted the "Spring Kalbi Upsize Campaign" and, as part of the anniversary festival, the "¥100-Off Kalbi Yakiniku Set Meal Campaign," among others. We also brought back "Grilled Beef Rice," the first-place item in the "Matsuya Revival Menu Election 2018."」
The spring Kalbi upsize campaign, ¥100 discount on the Kalbi Yakiniku Set Meal and revival sale were reported as the same sales promotion measures as in the previous period. - FY2019-Q2AdvancedAnnual report
「We conducted the "Spring Kalbi Upsize Campaign" and, as part of the anniversary festival, the "¥100-Off Kalbi Yakiniku Set Meal Campaign," among others. We also brought back "Grilled Beef Rice," the first-place item in the "Matsuya Revival Menu Election 2018."」
While continuing the previous upsize and discount campaigns, the first-place item in the "Matsuya Revival Menu Election 2018" was newly brought back for sale. - FY2019-Q1AdvancedAnnual report
「We conducted the "Spring Kalbi Upsize Campaign" and, as part of the anniversary festival, the "¥100-Off Kalbi Yakiniku Set Meal Campaign," among others.」
A spring upsize campaign and an anniversary festival campaign offering ¥100 off the Kalbi Yakiniku Set Meal were conducted. - FY2018-Q3RestatedAnnual report
「We conducted the "Kalbi Yakiniku Set Meal and Kim-Kal Rice Bowl Upsize Campaign" and, as part of the Grand Anniversary Festival, the "¥50-Off Premium Beef Rice Campaign" and the "¥500 Kalbi Yakiniku Set Meal Campaign." We also sold retail products including "Black Sesame Roasted Shichimi" and "Beef Rice Seasoning," and implemented "Matsuken Select" as a system for issuing QR codes for advance menu orders.」
The upsize, discount and retail sales campaigns reported in the second quarter continued with the same content. - FY2018-Q2AdvancedAnnual report
「We conducted the "Kalbi Yakiniku Set Meal and Kim-Kal Rice Bowl Upsize Campaign" and, as part of the Grand Anniversary Festival, the "¥50-Off Premium Beef Rice Campaign" and the "¥500 Kalbi Yakiniku Set Meal Campaign." We also sold retail products including "Black Sesame Roasted Shichimi" and "Beef Rice Seasoning," and implemented "Matsuken Select" as a system for issuing QR codes for advance menu orders.」
While continuing upsize and discount campaigns, retail products and a system for issuing QR codes for advance menu orders were also added to the sales promotion measures. - FY2018-Q1AdvancedAnnual report
「We conducted the "Kalbi Yakiniku Set Meal and Kim-Kal Rice Bowl Upsize Campaign" and, as part of the Grand Anniversary Festival, the "¥50-Off Premium Beef Rice Campaign" and the "¥500 Kalbi Yakiniku Set Meal Campaign," among others.」
Unlike the previously reported campaigns, upsize and discount campaigns were conducted, providing specific sales promotion initiatives. - FY2017-Q3RestatedAnnual report
「We conducted the "New Life Premium Scratch: Free Bowl of Beef Rice Campaign" and the "50th Anniversary Three-Week Campaign."」
The same sales promotion campaigns as in the previous period were reported. - FY2017-Q2First statedAnnual report
「We conducted the "New Life Premium Scratch: Free Bowl of Beef Rice Campaign" and the "50th Anniversary Three-Week Campaign."」
Sales promotion campaigns centered on supporting new lifestyles and commemorating the company's 50th anniversary were conducted.