Expanding the Product Lineup Through New Product Introductions

「その他「ふわたまうな丼」「うまトマチーズ牛めし」「ごろごろ煮込みチキンカレー」「タコサルサハンバーグ」「チミチュリソース厚切りポークグリル」等の新商品の販売やキャンペーンを精力的に実施いたしました。」

「As part of the Matsuya World Tour Series, we sold new products including the Senegalese home-style dish "Mafé," the Korean spicy dish "Rose Cream Chicken," the Sri Lankan dish "Devil Chicken," "Com Tam-Style Pork Rice," launched simultaneously in Japan and Vietnam, the Jamaican dish "Jerk Chicken" and the Thai dish "Massaman Curry," as well as "Sakura Cream Stew," "Garlic Vegetable Beef Rice," "Cheeseburger Rice Bowl," "Chicken Kebab Rice Bowl," "Unatama Rice Bowl," "Imabari Roast Pork and Egg Rice," "Dry Green Curry," "Kalbi Hormone Rice Bowl" and "Spicy Mala Tonteki Set Meal," among others.」

「5/13 ～ 「国産雪国育ちうまトマロースかつ」 5/19 ～「チミチュリソース厚切りポークグリル定食」」

「As part of the Matsuya World Tour Series, we sold new products including the Senegalese home-style dish "Mafé," the Korean spicy dish "Rose Cream Chicken," the Sri Lankan dish "Devil Chicken," "Com Tam-Style Pork Rice," launched simultaneously in Japan and Vietnam, and the Jamaican dish "Jerk Chicken," as well as "Sakura Cream Stew," "Garlic Vegetable Beef Rice," "Cheeseburger Rice Bowl," "Chicken Kebab Rice Bowl," "Unatama Rice Bowl," "Imabari Roast Pork and Egg Rice," "Dry Green Curry," "Kalbi Hormone Rice Bowl" and "Spicy Mala Tonteki Set Meal," among others.」

「In addition to "Kalbi Hormone Rice Bowl," "Takana Mentaiko Mayo Beef Rice," "Teriyaki Egg Hamburger Set Meal," "Beef Rice with Cabbage and Bacon Peperoncino," "Salmon Roe Rice Bowl," "Gratin Hamburger with Three Sauces," "Sichuan-Style Boiled Beef with Chili" and "Newburg Sauce with Plenty of Shrimp," we sold new products in the Matsuya World Tour Series, including "Ethnic Beef Stir-Fry Set Meal with Plenty of Green Onion," inspired by lomo saltado, "Polish-Style Mielony Hamburger," "Chimichurri Sauce Hamburger Set Meal," an Argentine-style dish, "Lithuanian-Style White Sauce Hamburger" and "Extra-Thick Pork Belly Yakiniku Set Meal," inspired by samgyeopsal.」

「In addition to "Kalbi Hormone Rice Bowl," "Takana Mentaiko Mayo Beef Rice" and "Teriyaki Egg Hamburger Set Meal," we sold new products in the Matsuya World Tour Series, including "Ethnic Beef Stir-Fry Set Meal with Plenty of Green Onion," inspired by lomo saltado, "Polish-Style Mielony Hamburger" and "Chimichurri Sauce Hamburger Set Meal," an Argentine-style dish.」

「We participated in the "Smile with Milk Project" launched by the Ministry of Agriculture, Forestry and Fisheries and, as part of efforts to address milk waste, sold the "Hamburger Set Meal with White Sauce." We also sold new products including "Beef Japchae Set Meal and Japchae Combo Beef Rice," "Demi-Glace Hamburger Set Meal," "Spicy Curry with Plenty of Green Onion," "Negi-Shio Beef Yakiniku Rice Bowl," "Seared Tokachi Pork Rice Bowl" and "Malaysian-Style Beef Stew: Rendang," as well as the "Heisei Retro Revival Menu," comprising "Tonteki Set Meal," "Tomato Curry" and "Chicken Set Meal."」

「We participated in the "Smile with Milk Project" launched by the Ministry of Agriculture, Forestry and Fisheries and, as part of efforts to address milk waste, sold the "Hamburger Set Meal with White Sauce." We also sold new products including "Beef Japchae Set Meal and Japchae Combo Beef Rice," "Demi-Glace Sauce Hamburger Set Meal," "Spicy Curry with Plenty of Green Onion" and "Negi-Shio Beef Yakiniku Rice Bowl," as well as the "Heisei Retro Revival Menu," comprising "Tonteki Set Meal," "Tomato Curry" and "Chicken Set Meal." In addition, we launched "Chicken Rice" as part of the "Taiwan Fair," a fifth-anniversary initiative marking the company's arrival in Taiwan.」

「We participated in the "Smile with Milk Project" launched by the Ministry of Agriculture, Forestry and Fisheries and, as part of efforts to address milk waste, sold the "Hamburger Set Meal with White Sauce." We also sold new products including "Beef Japchae Set Meal and Japchae Combo Beef Rice," "Demi-Glace Sauce Hamburger Set Meal," "Spicy Curry with Plenty of Green Onion" and "Negi-Shio Beef Yakiniku Rice Bowl," as well as the "Heisei Retro Revival Menu," comprising "Tonteki Set Meal," "Tomato Curry" and "Chicken Set Meal." In addition, we launched "Chicken Rice" as part of the "Taiwan Fair," a fifth-anniversary initiative marking the company's arrival in Taiwan.」

「Regarding product sales and promotional measures, we participated in the "Smile with Milk Project" launched by the Ministry of Agriculture, Forestry and Fisheries and, as part of efforts to address milk waste, sold the "Hamburger Set Meal with White Sauce." We also sold new products including "Beef Japchae Set Meal and Japchae Combo Beef Rice," "Demi-Glace Hamburger Set Meal" and "Spicy Curry with Plenty of Green Onion," as well as the "Heisei Retro Revival Menu," comprising "Tonteki Set Meal," "Tomato Curry" and "Chicken Set Meal."」

「Regarding product sales and promotional measures, we revamped the regular menu, including the addition of "Gorogoro Simmered Chicken Curry," and sold new products including "Poo Pad Pong Curry," "Grilled Cutlet Set Meal," "Bibimbap Beef Rice," "Hamburger Set Meal with Grated Daikon and Green Onion," "Spicy Keema Beef Rice," "Lu Rou Fan," "Authentic Mapo Beef Rice with Fuji Mountain Tofu," "Beef Stroganoff with Cut Steak," "Rich Carbonara with Tender Chicken" and "Bolognese Sauce Hamburger," among others.」

「Regarding product sales and promotional measures, we revamped the regular menu, including the addition of "Gorogoro Simmered Chicken Curry," and sold new products including "Poo Pad Pong Curry," "Grilled Cutlet Set Meal," "Bibimbap Beef Rice," "Hamburger Set Meal with Grated Daikon and Green Onion," "Spicy Keema Beef Rice," "Lu Rou Fan," "Authentic Mapo Beef Rice with Fuji Mountain Tofu" and "Beef Stroganoff with Cut Steak," among others. We also held the Ultra Half-Price Festival for delivery orders, a delivery-fee-free campaign and a rice-bowl fair, among other initiatives.」

「Regarding product sales and promotional measures, we revamped the regular menu, including the addition of "Gorogoro Simmered Chicken Curry," and sold new products including "Poo Pad Pong Curry," "Grilled Cutlet Set Meal," "Bibimbap Beef Rice," "Hamburger Set Meal with Grated Daikon and Green Onion," "Spicy Keema Beef Rice" and "Lu Rou Fan," among others.」

「For product sales and promotional initiatives, the Company refreshed its main menu, including the regular offering of “Hearty Simmered Chicken Curry,” and sold new products including “Poo Pad Pong Curry” and “Fried Cutlet Set Meal.” It also conducted the “Ultra Half-Price Festival” for delivery orders and a free delivery-fee campaign.」

「For product sales and promotional initiatives, during the third quarter of the current fiscal year, the Company sold new menu items beginning with “Bolognese Hamburg Set Meal,” followed by “Soup Curry,” “Sliced Steak Set Meal,” and the “Plate Beef Rice Series.”」

「For product sales and promotional initiatives, during the second quarter of the current fiscal year, the Company sold “Eel Rice Bowl” as part of its “Summer Eel Campaign,” relaunched its core standard menu item “Beef Barbecue Set Meal” as “Angus Beef Barbecue Set Meal,” and sold new menu items including “Hearty Seafood Curry,” “Hearty Seafood Cream Keema Curry,” and “Beef Steak Rice Bowl.” It also sold “Low-Carb Change,” which allows customers to change the rice in all main menu items to fresh vegetables free of charge.」

「For product sales and promotional initiatives, the Company offered discounts on “Beef Rice” and “Curry,” increased the serving size of “Beef Barbecue Set Meal,” and sold “Eel Rice Bowl” as part of its spring “New Life Support” campaign and spring eel festival, respectively. The Company also conducted a free delivery-fee campaign.」

「Recovering in-store sales through stronger promotional activities, including new product sales」

「For product sales and promotional initiatives, the Company has used its strengths in product development and store operations to sell various new products and roll out promotional activities.」

「For product sales and promotional initiatives, the Company brought back the limited-time “Hearty Simmered Chicken Curry,” “Japanese-Style Tartar Chicken Set Meal,” “Uma-Toma Hamburg Series,” “Chicken Stir-Fried in Butter and Soy Sauce Set Meal,” “Meat-Packed Beef Hot Pot Set,” “Thick-Cut Pork Steak Set Meal,” and “Tofu Kimchi Jjigae,” and sold “Beef Hamburg Steak Set Meal with Tomato Fondue Sauce,” “Founder's Beef Curry,” “Eel Rice Bowl,” “Original Curry with Seasoned Egg,” “Beef and Bamboo Shoot Stir-Fry with Oyster Sauce Set Meal,” “Hearty Chicken Butter Curry,” “Gourmet Set with Plenty of Meat,” “Beef and Seasoned Egg with Pork Kakuni Rice Bowl,” “Mixed Pork Barbecue and Pork Kakuni Set Meal,” “Beef Barbecue and Eggplant with Garlic Miso Set Meal,” and “Beef Stew Set Meal” as new products.」

「For product sales and promotional initiatives, the Company brought back the limited-time “Hearty Simmered Chicken Curry,” “Japanese-Style Tartar Chicken Set Meal,” “Uma-Toma Hamburg Series,” and “Chicken Stir-Fried in Butter and Soy Sauce Set Meal,” and sold “Beef Hamburg Steak Set Meal with Tomato Fondue Sauce,” “Founder's Beef Curry,” “Eel Rice Bowl,” “Original Curry with Seasoned Egg,” “Beef and Bamboo Shoot Stir-Fry with Oyster Sauce Set Meal,” “Hearty Chicken Butter Curry,” “Gourmet Set with Plenty of Meat,” “Beef and Seasoned Egg with Pork Kakuni Rice Bowl,” and “Mixed Pork Barbecue and Pork Kakuni Set Meal” as new products.」

「For product sales and promotional initiatives, the Company brought back the limited-time “Hearty Simmered Chicken Curry” and “Japanese-Style Tartar Chicken Set Meal,” and sold “Beef Hamburg Steak Set Meal with Tomato Fondue Sauce” and “Founder's Beef Curry” as new products.」

「For product sales and promotional initiatives, the Company has used its strengths in product development and store operations to roll out various new products and promotional activities.」

「In addition, the Company brought back “Grilled Beef Rice,” the first-place winner of the “Matsuya Revival Menu Election 2018,” and introduced new products including “Hearty Teritama Chicken Rice Bowl,” “Japanese-Style Tartar Chicken Set Meal,” “Hoisin Stir-Fried Pork Set Meal,” “Pork Kalbi Set Meal with Plenty of Green Onions and Salt Sauce,” “Beef Rice with Wasabi Stems and Yamagata Dashi,” “Cajun Chicken Set Meal,” “Hearty Chicken Tomato Curry,” “Hamburg Steak Set Meal with Eggplant, Green Onion and Fragrant Soy Sauce,” “Spicy Stir-Fried Beef Set Meal,” “Beef Hot Pot Set,” “Tofu Kimchi Jjigae Hot Pot Set,” “Cheese Dakgalbi Hot Pot Set Meal,” and “Beef Hamburg Steak Set Meal,” as well as “Refreshing Salt-Sauce Grated Tofu” under the health-oriented service allowing customers to change the rice in a set meal to yudofu.」

「In addition, the Company brought back “Grilled Beef Rice,” the first-place winner of the “Matsuya Revival Menu Election 2018,” and introduced new products including “Hearty Teritama Chicken Rice Bowl,” “Japanese-Style Tartar Chicken Set Meal,” “Hoisin Stir-Fried Pork Set Meal,” “Pork Kalbi Set Meal with Plenty of Green Onions and Salt Sauce,” “Beef Rice with Wasabi Stems and Yamagata Dashi,” “Cajun Chicken Set Meal,” “Hearty Chicken Tomato Curry,” “Hamburg Steak Set Meal with Eggplant, Green Onion and Fragrant Soy Sauce,” and “Spicy Stir-Fried Beef Set Meal,” as well as “Refreshing Salt-Sauce Grated Tofu” under the health-oriented service allowing customers to change the rice in a set meal to yudofu.」

「In addition, the Company introduced new products including “Hearty Teritama Chicken Rice Bowl,” “Japanese-Style Tartar Chicken Set Meal,” and “Hoisin Stir-Fried Pork Set Meal,” as well as “Refreshing Salt-Sauce Grated Tofu” under the health-oriented service allowing customers to change the rice in a set meal to yudofu.」

「“Nordic-Style Stew Hamburg Set Meal” and “Chicken Tenderloin Steak Set Meal”」

「In addition, the Company introduced new products including “Pork Belly with Garlic Miso Set Meal,” “Choose-Your-Own 4-Cheese Hamburg Steak Set Meal,” “Sweet and Savory Miso Chicken Set Meal,” “Hearty Simmered Chicken Curry,” “Thick-Cut Pork Steak Set Meal,” “Yamagata Dashi Grated Yam Premium (Small) Beef Plate Set,” “Uma-Toma Hamburg Set Meal,” “Teppan-Grilled Meat and Vegetable Set Meal,” “Mapo Curry Set Meal with Coarsely Ground Meat and Eggplant,” “Chicken Stir-Fried in Butter and Soy Sauce Set Meal,” “Spicy Pork Kalbi Set Meal,” and “Teriyaki Moon-Viewing Hamburg Set Meal,” as well as health-oriented menu options including services allowing customers to change the rice in a set meal to yudofu or grated tofu.」

「In addition, the Company introduced new products including “Pork Belly with Garlic Miso Set Meal,” “Choose-Your-Own 4-Cheese Hamburg Steak Set Meal,” “Sweet and Savory Miso Chicken Set Meal,” “Hearty Simmered Chicken Curry,” and “Thick-Cut Pork Steak Set Meal,” as well as health-oriented menu options including services allowing customers to change the rice in a set meal to yudofu or grated tofu.」

「In addition, the Company introduced new products including “Pork Belly and Garlic Miso Set Meal,” “Cheese Hamburg Steak Set Meal with 4 Choices,” “Sweet and Savory Miso Chicken Set Meal,” “Hearty Simmered Chicken Curry,” and “Thick-Cut Pork Steak Set Meal,” as well as health-oriented menu options including services allowing customers to change the rice in a set meal to yudofu or grated tofu.」

「In addition, the Company introduced new products including “Hearty Chicken Curry,” “Ginger-Grilled Pork Belly and Green Onion Set Meal,” “Cajun Chicken Set Meal,” “Green Curry with Chicken and Eggplant,” “Sichuan-Style Mapo Set Meal with Eggplant, Tofu and Coarsely Ground Meat,” “Hearty Meat and Vegetable Stir-Fry,” “Three-Color Rice Bowl,” and “Cheese Fondue Hamburg Steak Set Meal.”」