Expansion into New Curry, Sushi, Chinese and Steak Formats and Format Mix
First written in FY2021. 11 of 14 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-08-14.
10 other companies' latest entry also says "Advanced".
- 2026-08-14AdvancedEarnings
「新規出店につきましては、牛めし業態13店舗、ラーメン業態５店舗、鮨業態１店舗、その他業態１店舗、海外１店舗の合計21店舗を出店し」
ラーメン、鮨、その他の各業態で新規出店を進め、業態ポートフォリオを拡大している。 - FY2026AdvancedAnnual report
「The consolidation of Matsu Fuji Co., Ltd. and Matsu Fuji Foods Co., Ltd. as consolidated subsidiaries increased the number of ramen-format stores by 121. The format breakdown is 1,185 beef-bowl stores, 195 tonkatsu stores, 132 ramen stores, 21 sushi stores and 40 overseas and other stores.」
Ramen was added to the existing business portfolio, and the consolidation of Matsufuji Group increased the number of ramen restaurants by 121, bringing the total to 132. - FY2025AdvancedAnnual report
「In addition to the beef-bowl format Matsuya, the tonkatsu format Matsunoya and the curry format My Curry Shokudo, we are focusing on refining the sushi formats Sushi Matsu and Fukumatsu, the steak formats Steak-ya Matsu and Steak Teishoku Matsugyu, and the café format Terrace Welt. We are also working to establish new formats, including the pasta format Mugi no Toriko and the stone-pot hotpot format Tokkun², to expand and enhance the business.」
The company is working to establish new formats by adding a stone-pot hotpot format to its existing format portfolio, which already includes a pasta format. - FY2024AdvancedAnnual report
「In 2023, we also developed a pasta format, Mugi no Toriko, and are working to establish a new format to achieve more diversified growth.」
The company expanded its format portfolio by developing the pasta format Mugi no Toriko in addition to its existing beef-bowl, tonkatsu, curry, sushi, Chinese, steak and café formats. - FY2024-Q3AdvancedAnnual report
「By format, 2 locations were converted from the tonkatsu format to the beef bowl format and 1 location was converted from the other format to the tonkatsu format as part of the conversion to combined-format locations, resulting in 1,029 beef bowl locations, 184 tonkatsu locations, 11 sushi locations and 33 overseas and other locations.」
As part of the diversification of the format mix, 2 stores were changed from the tonkatsu format to the beef-bowl format and 1 store was changed from another format to the tonkatsu format. - FY2023AdvancedAnnual report
「Following the beef-bowl format Matsuya and the tonkatsu format Matsunoya, and in addition to the curry format My Curry Shokudo, which has become the group's third pillar, we are focusing on refining the sushi formats Sushi Matsu and Fukumatsu, the Chinese format Shoken Chinese Restaurant, the steak formats Steak-ya Matsu, and the café format Terrace Welt. We will actively expand through our distinctive store development and a more diversified format mix, working to expand and enhance the business.」
The company is broadening its format portfolio by adding the café format Terrace Welt to its existing curry, sushi, Chinese and steak formats. - FY2023-Q3RestatedAnnual report
「The format breakdown includes 5 stores changed from the tonkatsu format to the beef-bowl format as part of the diversification, bringing the total to 992 beef-bowl stores, 181 tonkatsu stores, 9 sushi stores and 28 stores in other formats.」
As part of the diversification of the format mix, the company continues to report 5 stores changed from the tonkatsu format to the beef-bowl format. - FY2023-Q2AdvancedAnnual report
「The format breakdown includes 5 stores changed from the tonkatsu format to the beef-bowl format as part of the diversification, bringing the total to 986 beef-bowl stores, 182 tonkatsu stores, 9 sushi stores and 29 stores in other formats.」
As part of the diversification of the format mix, 5 stores were changed from the tonkatsu format to the beef-bowl format. - FY2022AdvancedAnnual report
「Following the beef-bowl format Matsuya and the tonkatsu format Matsunoya, and in addition to the curry format My Curry Shokudo, which has become the group's third pillar, we are focusing on refining the sushi formats Sushi Matsu and Fukumatsu, the Chinese format Shoken Chinese Restaurant and the steak format Steak-ya Matsu. We will actively expand through our distinctive store development and a more diversified format mix, working to expand and enhance the business.」
The company positioned the curry format My Curry Shokudo as its third pillar following the tonkatsu format and moved into a phase of actively diversifying its format mix to include sushi, Chinese and steak formats. - FY2022-Q3RestatedAnnual report
「The format breakdown includes 3 stores changed from the tonkatsu format to the beef-bowl format as part of the diversification, bringing the total to 974 beef-bowl stores, 191 tonkatsu stores, 10 sushi stores and 32 stores in other formats.」
As part of the diversification of the format mix, the company continues to report 3 stores changed from the tonkatsu format to the beef-bowl format. - FY2022-Q2AdvancedAnnual report
「By format, 3 locations were converted from the tonkatsu format to the beef bowl format as part of the conversion to combined-format locations, resulting in 963 beef bowl locations, 191 tonkatsu locations, 10 sushi locations and 30 other locations.」
As part of the diversification of the format mix, 3 stores were changed from the tonkatsu format to the beef-bowl format. - FY2021First statedAnnual report
「Following Matsunoya, the tonkatsu format that has become the second pillar of the group, we are focusing on refining the curry format, My Curry Shokudo, the sushi formats, Sushi Matsu and Fukumatsu, the Chinese formats, Shoken Chinese Restaurant and Tomato no Hana, and the steak format, Steak-ya Matsu. We will expand the business through our distinctive store development and a more diversified format mix.」
The company identified curry, sushi, Chinese and steak formats as growth pillars following its tonkatsu format, and for the first time explicitly stated measures to expand its operations through a more diversified format mix.