Transition to the VENCE share style business format and expansion of the customer base
First written in FY2017-Q1. 3 of 7 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2019-Q2.
25 other companies' latest entry also says "Advanced".
- FY2019-Q2AdvancedAnnual report
「In the VENCE business, the company began promoting an omnichannel model using influencers. It is reviewing the market and target customers in preparation for the brand relaunch.」
VENCE began promoting an omnichannel model using influencers and is reviewing its market and target customers in preparation for the brand relaunch. - FY2018ReframedAnnual report
「VENCE is prioritizing improved product efficiency through thorough merchandising reform and will proceed with its brand relaunch. It will also promote a shift to e-commerce and an omnichannel model using social media, increasing the e-commerce sales ratio.」
The focus has been refocused from the previous direction of expanding VENCE share style's store network and customer base to a profitability improvement plan centered on merchandising reform, rebranding, and a shift to e-commerce. - FY2018-Q3AdvancedAnnual report
「In October, the company opened 3 stores: ikka LOUNGE Takasaki OPA, ikka LOUNGE Yodobashi Yokohama and VENCE share style Takasaki OPA.」
The company newly opened the VENCE share style Takasaki OPA store in October, expanding the format. - FY2017RestatedAnnual report
「The opening of the LaLaport Shonan Hiratsuka store in October further expanded VENCE share style to 10 locations, including 1 online store. Sales per tsubo at VENCE share style have been approximately 1.2 times those of existing VENCE EXCHANGE stores.」
The company reconfirmed the 10-location footprint and sales per tsubo approximately 1.2 times those of existing VENCE EXCHANGE stores. - FY2017-Q3AdvancedAnnual report
「The opening of the LaLaport Shonan Hiratsuka store in October further expanded VENCE share style to 10 locations, including 1 online store. Sales per tsubo at VENCE share style have been approximately 1.2 times those of existing VENCE EXCHANGE stores.」
The October new store opening expanded VENCE share style from 9 to 10 locations, including the online store. Sales per tsubo were also approximately 1.2 times those of existing VENCE EXCHANGE stores. - FY2017-Q2RestatedAnnual report
「In March, the company converted the Aeon Mall Natori, Aeon Mall Ota, and Aeon Mall Kobe Kita stores to the new format, and newly opened the Aeon Mall Musashimurayama store in April. As a result, VENCE share style expanded to 9 locations, including 1 online store. Sales per tsubo at VENCE share style have been approximately 1.2 times those of existing VENCE EXCHANGE stores.」
The company reiterated the format conversions, new store opening, and 9-location footprint, and reported sales per tsubo approximately 1.2 times those of existing VENCE EXCHANGE stores. - FY2017-Q1First statedAnnual report
「VENCE EXCHANGE is expanding its new store format, VENCE share style, after revising its target customers from couples in their early 20s to couples in their 20s and 30s. As a result, VENCE share style expanded to 9 locations, including 1 online store.」
The company expanded its target customer base and increased the new store format to 9 locations, including an online store.