Missteps in late-summer product planning and lack of differentiation from competing products
First written in FY2018-Q2. 6 of 7 entries say "Materialised", first in FY2018-Q2. Latest entry: FY2020.
Cox moved to the "Worse" side of this theme in 2017, 7 years before the typical company in this theme (2024).
The whole theme swung hardest in 2019: 2 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Materialised".
- FY2020MaterialisedAnnual report
「During the first half of the current period, the core brand ikka struggled and fell significantly short of its sales plan.」
The core brand ikka fell short of its first-half sales plan, and risks relating to the suitability of product planning and the product mix continued to materialize. - FY2020-Q2MaterialisedAnnual report
「The main reason for the sales shortfall was the weak performance of the core format ikka. In both the men's and women's businesses, the divergence from plan in cut-and-sew items, which account for a high proportion of sales, had an impact.」
At the core format ikka, the men's and women's cut-and-sew businesses diverged from plan and were the main cause of the sales shortfall. - FY2020-Q1MaterialisedAnnual report
「The main reason for the sales shortfall was the weak performance of the core format ikka. In both the men's and women's businesses, the divergence from plan in cut-and-sew items, which account for a high proportion of sales, had an impact.」
The divergence from plan in cut-and-sew items, which account for a high proportion of sales in both the men's and women's businesses, contributed to ikka falling short of its sales target. - FY2019-Q2MaterialisedAnnual report
「Cut-and-sew items, which account for a high proportion of sales, diverged from plan in both the men's and women's businesses, weighing on overall company performance.」
Both the men's and women's cut-and-sew businesses, which account for a high proportion of sales, fell short of plan, weighing on overall company performance. - FY2019-Q1MaterialisedAnnual report
「Meanwhile, although we strengthened hats and bags in general merchandise, we were unable to revise the product mix to include new materials such as canvas, resulting in a product mix that remained unchanged from before and failed to generate sales above the previous year. In addition, an imbalanced product mix in cut-and-sew items, which account for a high proportion of sales, caused both the men's and women's businesses to diverge significantly from plan, affecting overall company performance.」
Delays in revising the product mix to include new materials and an imbalance in the cut-and-sew product mix resulted in general merchandise and the men's and women's businesses falling short of plan. - FY2018-Q3RestatedAnnual report
「During the first half, particularly in August, the latter part of the prolonged summer sale proved difficult, as late-summer products at the previously strong core brand ikka underperformed and sales diverged significantly from plan.」
The shortfall against ikka's sales plan caused by weak late-summer product planning is being reiterated as a factor behind first-half performance. - FY2018-Q2MaterialisedAnnual report
「During the first half, particularly in August, the latter part of the prolonged summer sale proved difficult. At the previously strong core brand ikka, the women's business was affected by an excess of warm-colored late-summer products, which resulted in an overabundance of colors, while the additional late-summer products introduced in the men's business were too similar to competitors' products. These missteps in late-summer product planning compounded the difficulties, and sales diverged significantly from the previous year.」
At ikka, the women's business had an excess of late-summer products, while the men's business became too similar to competitors' products. These missteps in late-summer product planning resulted in weak sales and a significant divergence in sales from the previous year.