Health-Centered Menu Development and "Beauty from Within"

「To broaden food choices for consumers concerned about lifestyle-related diseases, the company is conducting industry-academic joint research on a "new high-function beef bowl" with 太陽化学株式会社 and Kyoto Prefectural University of Medicine.」

「The new-concept stores, which are being tested at 3 locations under the theme of "health," added menu items and changed menu content based on the test results.」

「The new-concept stores, Beyond Hanamaru, began testing the concept at 3 locations under the theme of "health."」

「As a new product in its external sales business, "Toku-Gyu Salacia Premium," frozen beef bowl toppings and the first Food for Specified Health Uses product in the restaurant industry, which went on sale in July, sold 60,000 servings.」

「In July, the company began selling "Toku-Gyu Salacia Premium," frozen beef bowl toppings that were the first product by a restaurant chain to receive approval as a Food for Specified Health Uses.」

「The company sold the third high-protein, low-carbohydrate menu, "RIZAP Spicy Beef Salad."」

「To attract new customer segments and increase lifetime value, the company ran promotional campaigns in April, including a children's discount and a collaboration with Pokémon GO, and in May sold the third high-protein, low-carbohydrate menu, "RIZAP Spicy Beef Salad."」

「The company will further deepen its menu development efforts, moving from a focus on "healthy" offerings to pursuing health itself.」

「The company will further deepen its menu development efforts, moving from a focus on "healthy" offerings to pursuing health itself.」

「As seasonal product initiatives, the company sold "Rich Soy Milk Dan Dan Udon" in April, "Toro-Tama Bukkake" in June and "Chilled Sesame Dan Dan Udon" in August, and held the warming "Ankake Fair" in October, gaining support from female customers.」

「As a seasonal product initiative, the company launched "Rich Soy Milk Dan Dan Udon" in April and gained support from female customers.」

「The company responded to growing health consciousness by changing the seasoning vinegar for sushi rice used in Edomae sushi to red vinegar, achieving a 20% reduction in salt while maintaining umami, among other measures.」

「Sales increased in the external sales business, helped by sales of frozen beef bowl toppings and the sale of the first Foods with Function Claims product by a restaurant chain.」

「In addition to selling its first Foods with Function Claims product as a restaurant chain through its online shop, the company actively sold health-focused menu items at its restaurants, including the "Salacia Beef Bowl" and the summer-limited "Veggie Beef Set Meal," which provided half a day's vegetable intake.」

「In March, the company began selling "Beef Bowl Topping with Salacia," its first Foods with Function Claims as a restaurant chain, through the official Yoshinoya online shop.」

「In January, as part of the "Sichuan-Style Dan Dan Udon Fair" featuring astaxanthin to support beauty and health, we sold "Rich Soy Milk Dan Dan Udon," made with a rich soy milk cream, and "Numbing Dry Dan Dan Udon," made with authentic Sichuan pepper.」

「In November, as winter staple items, we sold “Gyusuki Nabe Gozen,” which provides half a day’s recommended vegetable intake, together with 5 types of “regional hot pots” featuring local characteristics as regionally limited menu items, and they were well received. We will continue to focus on quality as we work to develop products that customers will support.」

「Customer numbers increased as a result of adding diosgenin, a health-functional ingredient with significant tonic and restorative effects, to the “Mugitoro Gozen” menu item introduced in the previous period and well received by customers, and selling it from June.」

「We will also continue developing menus centered on “health” and pursuing initiatives focused on “beauty from within.”」