Increasing customer traffic at Yoshinoya’s existing stores through new product development
First written in FY2018-Q1. 27 of 35 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2027-H1.
25 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「For product initiatives, the company proposed new ways to enjoy food, centered on Yoshinoya's strengths, beef bowls and beef-based menu items, while adding creative touches to set menus and preparation and serving methods. For beef bowls, the company expanded topping options such as the Beef Bowl and Abura Soba Set, which combines a noodle dish, and Meat Miso with Green Onions.」
To increase customer traffic at Yoshinoya's existing locations, the company expanded set menus, serving methods and toppings centered on beef bowls and beef, contributing to higher customer numbers and average spend per customer. - FY2026-H1AdvancedAnnual report
「Key product initiatives included Oyakodon and Fried Chicken Oyakodon, Beef with Grated Yam Set with Beef Tongue, Beef and Egg Spicy Mazesoba, and Thick-Cut Braised Pork Set. Key sales initiatives included Morning Activity Coupons, the "2 Gyudon Bento for ¥800" campaign, Tomorrow's Special Coupons, Children's Discount and the Topping Festival. In particular, the Beef and Egg Spicy Mazesoba attracted more customers than planned and helped drive store visits.」
The company rolled out new products and promotional initiatives, and the Beef and Egg Spicy Mazesoba drove more store visits than planned. Yoshinoya's sales increased 11.3% year on year. - FY2025AdvancedAnnual report
「The Autumn Gyudon Festival, held for the first time in 13 years, was particularly well received by customers across a broad range of demographics and helped improve the in-store customer experience.」
To increase customer numbers and broaden its customer base, Yoshinoya implemented new sales initiatives including the Autumn Gyudon Festival, held for the first time in 13 years, helping improve the in-store customer experience. - FY2025-Q1AdvancedAnnual report
「For fried chicken, which the company positions as its second core offering after gyudon, it held the Fried Chicken Festival in May and achieved a 15.4% sales mix.」
As part of Yoshinoya's focus on customer numbers and product development, fried chicken, positioned as its second core offering after gyudon, achieved a 15.4% sales mix through May promotions. - FY2024-Q3AdvancedAnnual report
「In the consolidated fiscal year, the company continued working to acquire new customers and increase visit frequency among existing customers under the theme of "prioritizing customer numbers." As product initiatives, it sold the Sizzling Beef Short Rib Set, Sizzling Beef Yakiniku Set, Charred Green Onion Yakitori Bowl, Beef with Grated Yam Set, Beef and Barley with Grated Yam Bowl, Hiyajiru, Oyakodon, Beef Black Curry, Beef Hayashi Rice, Beef Sukiyaki Hotpot Set and Beef Sukiyaki Bowl. As sales initiatives, it rolled out Gyupo! Ultra Mission, the Extra Meat Half-Price Festival, Children's Discount, Fried Chicken Festival, the ¥100-off Double Set and Double Bento promotion, Yoshinoya Master Gyupo! Dondon Festival, the Regular Gyudon Takeout Campaign, and Morning Activity Coupons.」
Under the theme of "prioritizing customer numbers," the company continued acquiring new customers and increasing visit frequency among existing customers by expanding its product and sales initiatives. Yoshinoya's sales increased 10.8% year on year, and same-store sales also grew. - FY2024-Q2AdvancedAnnual report
「In the consolidated fiscal year, the company continued working to acquire new customers and increase visit frequency among existing customers under the theme of "prioritizing customer numbers." As product initiatives, it sold the Sizzling Beef Short Rib Set, Sizzling Beef Yakiniku Set, Charred Green Onion Yakitori Bowl, Beef with Grated Yam Set, Beef and Barley with Grated Yam Bowl, Hiyajiru and Oyakodon. As sales initiatives, it rolled out Gyupo! Ultra Mission, the Extra Meat Half-Price Festival, Children's Discount, Fried Chicken Festival, Pokémon GO Partner Research, the ¥100-off Double Set and Double Bento promotion, and Yoshinoya Master Gyupo! Dondon Festival.」
Under the theme of "prioritizing customer numbers," the company rolled out multiple product and promotional initiatives to acquire new customers and increase visit frequency among existing customers. Yoshinoya's sales increased 10.6% year on year, and same-store sales also grew. - FY2024-Q1RaisedAnnual report
「In the consolidated fiscal year, the company continued working to acquire new customers and increase visit frequency among existing customers under the theme of "prioritizing customer numbers." In particular, it reviewed the recipe and operating procedures to shorten preparation times for fried chicken, with the aim of making fried chicken its second core offering after gyudon.」
The company explicitly identified prioritizing customer numbers as the theme for the fiscal year and, in addition to its existing product development and promotional activities, positioned fried chicken as its second core offering after gyudon, translating the initiative into specific recipe and operating procedure revisions. - FY2023AdvancedAnnual report
「To increase visit frequency among existing customers, Yoshinoya sold premium products including the Beef Yakiniku Set, Beef with Grated Yam Set, Tsukimi Beef and Egg Set, Beef Sukiyaki Hotpot Set, Beef Sukiyaki Bowl and Green Onion and Salted Beef Short Rib Bowl. To acquire new customers and increase customer lifetime value, it sold Oyakodon, which returned for the first time in 10 years, and improved its beef curry offering.」
Yoshinoya continued efforts to increase visit frequency among existing customers and acquire new customers and customer lifetime value through premium products, Oyakodon's return after 10 years, and improvements to its beef curry. - FY2023-Q3AdvancedAnnual report
「To increase visit frequency among existing customers, Yoshinoya sold premium products including the Beef Yakiniku Set, Beef with Grated Yam Set and Tsukimi Beef and Egg Set. To acquire new customers and increase customer lifetime value, it sold Oyakodon, which returned for the first time in 10 years, and conducted promotions including the Morning and Evening Discount, Children's Discount, Gyupo!, and collaborations with Jujutsu Kaisen.」
Yoshinoya rolled out premium products, Oyakodon, which returned for the first time in 10 years, and discount and collaborative promotions to increase visit frequency among existing customers and acquire new customers. - FY2023-Q2AdvancedAnnual report
「To increase visit frequency among existing customers, Yoshinoya sold premium products including the Beef Yakiniku Set, Beef with Grated Yam Set and Tsukimi Beef and Egg Set. To acquire new customers and increase customer lifetime value, it sold Oyakodon, which returned for the first time in 10 years, and conducted promotions including the Morning and Evening Discount, Children's Discount, Gyupo!, and collaborations with Jujutsu Kaisen.」
Yoshinoya rolled out premium products, Oyakodon, which returned for the first time in 10 years, and various discount and collaborative promotions to increase visit frequency among existing customers and acquire new customers. - FY2022AdvancedAnnual report
「To increase visit frequency among existing customers, Yoshinoya sold premium products such as the Beef Yakiniku Bowl and Beef Yakiniku with Grated Yam Set, as well as the winter staple Beef Sukiyaki Hotpot Set. To acquire new customers and increase customer lifetime value, it conducted collaborative promotions with the Children's Discount, Pokémon GO, Poké-mori and Jujutsu Kaisen, and launched the third high-protein, low-carbohydrate menu item, the RIZAP Spicy Beef Salad.」
Yoshinoya combined premium products, healthy menu items and collaborative promotions to increase visit frequency among existing customers and acquire new customers. - FY2022-Q3AdvancedAnnual report
「In November, same-store sales exceeded 100% of the 2019 level, before the spread of the infection, indicating a recovery trend.」
Yoshinoya's same-store sales exceeded 100% of the 2019 level in November, before the spread of the infection, clearly demonstrating the recovery of existing stores. - FY2022-Q2Same-store sales remained below the prior-year level despite continued initiativesAnnual report
「To increase visit frequency among core customers, Yoshinoya introduced the Beef Yakiniku Bowl and Beef Yakiniku with Grated Yam Set as premium beef products. To attract new customer segments and increase customer lifetime value, it conducted collaborative promotions such as the Children's Discount, Pokémon GO and Poké-mori, and launched the third high-protein, low-carbohydrate menu item, the RIZAP Spicy Beef Salad. It also ran the "3 Gyudon Bowls for ¥1,000" campaign to address stay-at-home demand related to the Tokyo Olympics.」
Despite implementing premium products, healthy menu items, collaborative promotions and campaigns targeting stay-at-home demand, Yoshinoya's same-store sales were 96.8% of the year-earlier level due to the impact of shortened operating hours. - FY2022-Q1AdvancedAnnual report
「To increase visit frequency among core customers, Yoshinoya launched the Beef Yakiniku Bowl and Beef Tongue with Grated Yam Bowl in March, the Extra Meat Beef Black Curry in April, and the Green Onion and Salted Pork Bowl in May. The Beef Yakiniku Series performed well, surpassing 1 million servings just 3 weeks after its launch.」
Yoshinoya introduced several products targeting core customers, and the Beef Yakiniku Series surpassed 1 million servings within 3 weeks of its launch. However, same-store sales were 92.8% of the year-earlier level due to shortened operating hours. - FY2021-Q3Same-store sales remained below the prior-year level amid the pandemicAnnual report
「As a result, sales were recovering on the back of higher takeout volumes, but the weak recovery in dine-in sales meant that same-store sales were 92.8% of the year-earlier level.」
While sales were recovering as takeout volumes increased, the weak recovery in dine-in sales meant that Yoshinoya's same-store sales were 92.8% of the year-earlier level. - FY2021-Q2Sales at existing stores fell below the previous year due to the impact of the pandemicAnnual report
「In response to the nationwide closure of schools, and anticipating the increased burden on families preparing meals for their children, we implemented various support measures as part of the food infrastructure, including the Children’s Meal Support and Family Meal Support initiatives in March, and the 15% Off Beef Bowl Takeaway campaign and Takeaway-Only Family Set in April in response to expanded requests to refrain from going out and the declaration of a state of emergency. We also responded promptly to changing customer needs from dining in to takeaway. However, due in part to shortened store operating hours, sales at existing stores were 91.9% of the previous year’s level.」
Despite launching new products, expanding takeout and implementing support measures, Yoshinoya's same-store sales were 91.9% of the year-earlier level, down from 95.6% in the previous quarter. - FY2021-Q1Sales at existing stores fell below the previous year amid the pandemicAnnual report
「As a result, sales at existing stores remained firm at 95.6% of the previous year’s level despite the COVID-19 pandemic.」
Although the company implemented new products, takeaway and delivery services, and various support measures, Yoshinoya’s sales at existing stores were 95.6% of the previous year’s level. - FY2020-Q3AdvancedAnnual report
「As a result, sales at existing stores remained strong at 106.9% of the previous year’s level.」
New sizes, collaborative products, seasonal products, joint promotions, and takeaway and delivery initiatives brought Yoshinoya’s sales at existing stores to 106.9% of the previous year’s level. - FY2020-Q2AdvancedAnnual report
「In the fiscal year marking the company’s 120th anniversary, we will regularly offer beef-based products to increase visit frequency among long-standing beef bowl fans. As part of these efforts, we launched the new Extra Large and Small beef bowl sizes, the first new sizes in 28 years, in March; the collaborative RIZAP Beef Salad in May; and the Special Sukiyaki Rice Box made with sirloin in August. Promotional initiatives included the popular Yoshinoya ¥80 Off! Pass, a collaboration with Hanamaru, launched in April; the ¥80 Off Takeaway campaign in June; and the Summer Vacation Kids’ Discount in July. In addition, we actively expanded the number of stores offering delivery services to develop demand for home delivery, bringing the number of participating stores to 387 at the end of August. As a result, sales at existing stores remained strong at 106.9% of the previous year’s level.」
Yoshinoya launched new sizes, collaborative products, seasonal products, joint promotions, and takeaway and delivery initiatives, bringing sales at existing stores to 106.9% of the previous year’s level. The number of stores offering delivery services reached 387 at the end of August. - FY2020-Q1AdvancedAnnual report
「In March, we introduced two new beef bowl sizes, Extra Large and Small, for the first time in 28 years. Extra Large exceeded 1 million servings in its first month, and in May we launched the collaborative product RIZAP Beef Salad.」
Yoshinoya launched the new Extra Large and Small sizes and the RIZAP Beef Salad. Extra Large exceeded 1 million servings in its first month after launch. These initiatives and others brought sales at existing stores to 106.1% of the previous year’s level. - FY2019AdvancedAnnual report
「As a result of these initiatives to acquire new customers and increase visit frequency among existing customers, sales at existing stores reached 100.8% of the previous year’s level, exceeding the previous year.」
Multiple joint promotions and new product launches resulted in Yoshinoya’s sales at existing stores reaching 100.8% of the previous year’s level. - FY2019-Q3AdvancedAnnual report
「As a result of these initiatives to acquire new customers and increase visit frequency among existing customers, sales at existing stores reached 102.7% of the previous year’s level, exceeding the previous year.」
Initiatives including new products, seasonal products, and joint promotions resulted in Yoshinoya’s sales at existing stores exceeding the previous year by 2.7%. - FY2019-Q2AdvancedAnnual report
「As a result of these initiatives to acquire new customers and increase visit frequency among existing customers, sales at existing stores exceeded the previous year by 4.0%.」
Product and promotional initiatives, including the New-Flavor Pork Bowl, Chicken Sukiyaki Bowl, seasonal products, and time-specific products, resulted in Yoshinoya’s sales at existing stores exceeding the previous year by 4.0%. - FY2019-Q1AdvancedAnnual report
「The main factor behind the increase in revenue was the strong performance of sales at existing stores. Promotional activities included the Every Day ¥80 Off! Pass campaign, a collaboration with Hanamaru in April; the Stamp Campaign, offering Gold Original Goods at approximately 800 stores in May; and the LINE Student Discount Campaign for students aged 25 and under, all aimed at acquiring new customers and increasing visit frequency among existing customers. Product initiatives included the introduction of pork and chicken products, such as the New-Flavor Pork Bowl, made with pork tossed in a sweet-and-spicy sauce that highlights its flavor, in March, and the Chicken Sukiyaki Bowl, prepared to bring out the natural texture and flavor of chicken, in April. To meet customers’ diverse needs at different times of day, we also introduced the third Yoshinoya Dinner item, the sizzling Grilled Salted Mackerel Set Meal, grilled in front of customers.」
Sales at existing stores remained strong, and the company launched the ¥80-off pass, a stamp campaign at approximately 800 stores, the LINE student discount campaign, and new and time-specific products. - FY2018AdvancedAnnual report
「In the current fiscal year, the second year of the medium-term management plan, Yoshinoya, the principal domestic segment, actively developed new products to attract new customer groups and increase customer traffic at existing stores.」
Initiatives to attract new customer groups and increase customer traffic at existing stores included time-specific products based on T-Point data, takeaway options, and products for families. - FY2018-Q3AdvancedAnnual report
「The main factors behind the increase in revenue were higher sales in the external sales business, which sells products such as frozen beef-bowl toppings, and the sale of time-specific menu items based on T-Point data: the Ham and Egg Set Meal and Kettle-Cooked Whitebait Set Meal during breakfast hours, and the Yoshinoya Dinner menu, including the Beef and Beef Set Meal and Beef and Mackerel with Miso Set Meal, during dinner hours, meeting customers’ diverse needs at different times of day. The standard winter item Beef Sukiyaki Hotpot Set was also made available for takeaway, and the Beef Hotpot Family Pack was introduced for families for the first time, creating new opportunities for customers to use our products, among other initiatives.」
Specific product development and sales initiatives were implemented to increase customer traffic at existing stores, including time-specific menus based on T-Point data, takeaway options, and products for families. - FY2018-Q2RestatedAnnual report
「In the current fiscal year, the second year of the medium-term plan, we will actively develop new products at Yoshinoya, our principal segment, with the aim of increasing customer traffic at existing stores.」
For Yoshinoya in the second year of the medium-term plan, the objective of increasing customer traffic at existing stores through new product development was reiterated. - FY2018-Q1First statedAnnual report
「In the current fiscal year, the second year of the medium-term plan, we will actively develop new products at Yoshinoya, our principal segment, with the aim of increasing customer traffic at existing stores.」
In the second year of the medium-term plan, increasing customer traffic at Yoshinoya existing stores through new product development was recorded as an independent objective for the first time.