Joint Promotions with Companies Outside the Group
First written in FY2019-Q2. 4 of 5 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2022.
The whole theme swung hardest in 2020: 4 of 44 companies on the "Worse" side.
36 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「From October to December following the declaration of a state of emergency, the company launched "#EatingOutHasPower," the first-ever cross-industry project in the restaurant sector, to boost overall restaurant consumption, which had fallen during the pandemic, and ran a "10% Off Set Meals, Gozen Meals and Hotpot Sets" campaign to encourage dine-in visits.」
Joint promotions with companies outside the Group were expanded from cooperation with individual companies to a cross-industry food-service initiative. - FY2022-Q3AdvancedAnnual report
「To encourage in-store dining after restrictions on activities were lifted, we launched the food-service industry's first cross-industry project, “#EatingOutGivesUsStrength,” and ran the “10% Off Set Meals, Gozen Meals and Hot Pot Meals Campaign.”」
Joint promotions with companies outside the Group were expanded from cooperation with individual companies to a cross-industry food-service project and implemented as a measure to restore in-store dining. - FY2019AdvancedAnnual report
「In September, we crossed Group boundaries to launch the food-service industry's first initiative of its kind, a shared “Three-Company Joint Pass” for Gusto, Hanamaru and Yoshinoya.」
A joint pass covering 3 companies, including Gusto, a company outside the Group, was actually sold, putting the joint promotion into practice. - FY2019-Q3AdvancedAnnual report
「In September, we crossed Group boundaries to launch the food-service industry's first initiative of its kind, a shared “Three-Company Joint Pass” for Gusto, Hanamaru and Yoshinoya.」
A joint pass covering 3 companies, including Gusto, a company outside the Group, was introduced, putting joint promotions with companies outside the Group into practice. - FY2019-Q2First statedAnnual report
「Despite the challenging operating environment, we will seek to attract customers by actively conducting joint promotions with companies outside the Group and introducing high-value-added and seasonal products.」
For the first time, joint promotions with companies outside the Group were explicitly identified as a customer-attraction measure, separate from joint promotions among Group companies.