Joint Yoshinoya–Hanamaru Promotion: “Hopping Pass”
First written in FY2018-Q3. 7 of 9 entries say "Advanced", first in FY2018. Latest entry: 2026-04-09.
No other company in this theme has enough history to compare yet.
- 2026-04-09RestatedEarnings
「The main sales initiatives included campaigns such as the spring and autumn Tempura Pass and the 100-yen-off udon coupon offered as part of the 25th Anniversary Appreciation Festival.」
Sales initiatives, including Hanamaru's Tempura Pass, continued. - FY2022AdvancedAnnual report
「From October to December following the declaration of a state of emergency, the company launched "#EatingOutHasPower," the first-ever cross-industry project in the restaurant sector, to boost overall restaurant consumption, which had fallen during the pandemic, and ran a "10% Off Set Meals, Gozen Meals and Hotpot Sets" campaign to encourage dine-in visits.」
Expanded the scope of joint promotions from within the group to a cross-industry project covering the food service sector. - FY2020-Q1AdvancedAnnual report
「As a sales initiative, the company conducted the “Tempura Pass” collaborative campaign with Yoshinoya in April, seeking to acquire new customers and increase visit frequency among existing customers.」
The company continued joint promotions between Yoshinoya and Hanamaru and sought to drive cross-traffic through the Tempura Pass in April. - FY2019AdvancedAnnual report
「In September, the company sold the Gusto–Hanamaru–Yoshinoya "Three-Company Joint Pass," the first cross-group initiative of its kind in the restaurant industry, and in February conducted the large-scale Super Friday collaboration.」
The joint promotion between Yoshinoya and Hanamaru was expanded into a cross-restaurant initiative involving 3 companies, including Gusto. - FY2019-Q3AdvancedAnnual report
「As sales promotions, the company sold the "¥80 Off Every Day! Pass" collaboration with Hanamaru in April, and in September sold the Gusto–Hanamaru–Yoshinoya "Three-Company Joint Pass," the first cross-group initiative of its kind in the restaurant industry.」
The Yoshinoya–Hanamaru joint promotion was expanded into a cross-group initiative involving 3 companies with the addition of Gusto. - FY2019-Q2AdvancedAnnual report
「In April, as a collaborative campaign, the company offered the “Tempura Pass” to promote reciprocal customer referrals with Yoshinoya,」
The Yoshinoya–Hanamaru joint promotion was expanded from the "¥80 Off Every Day! Pass" to the Tempura Pass to encourage cross-traffic between the two brands. - FY2019-Q1AdvancedAnnual report
「In April, it launched the collaboration with Hanamaru, the "¥80 Off Every Day! Pass"」
As a joint promotion between Yoshinoya and Hanamaru, the company ran an ¥80-off pass in April. - FY2018AdvancedAnnual report
「In September, it ran the Hashigo Pass promotion as its first collaboration with Hanamaru, a group company.」
Yoshinoya and Hanamaru's first joint promotion, Hashigo Pass, was held in September and became one factor behind Yoshinoya's higher sales. - FY2018-Q3First statedAnnual report
「In September, it ran the Hashigo Pass collaboration with Yoshinoya.」
As a group-wide initiative between Yoshinoya and Hanamaru, the company ran the Hashigo Pass promotion in September.