Defending the Existing Business While Going on the Offensive to Develop New Markets
First written in FY2016. 23 of 32 entries say "Restated". Latest entry: 2026-06-04.
15 other companies' latest entry also says "Advanced".
- 2026-06-04AdvancedEarnings presentation
「Growth areas are entering full-scale development as the DX, GX and social infrastructure development businesses expand.」
The Company's previous focus on deepening relationships with existing customers and growth businesses is described as having entered a full-scale growth phase, with a transition toward expanding earnings. - FY2026-H1RestatedAnnual report
「Specifically, the company identified deepening development with existing customers and focusing on growth businesses as key strategies, and actively pursued its sales strategy through solution proposals tailored to customers’ needs, while making maximum use of its nationwide sales network and focusing on DX (digital transformation), GX (green transformation), and social infrastructure development as its 3 areas.」
It continues to focus on growth businesses, including DX, GX and social infrastructure development, while pursuing its existing-area strategy of deepening relationships with existing customers through its nationwide sales network and solution proposals. - FY2025Adding expansion of overseas exports and imports and development of global talentAnnual report
「The company will seek to expand its business by promoting proposal-based sales that leverage its nationwide sales network and strengths as an independent trading company, while also working to expand exports and imports with overseas markets and develop global talent in preparation for a shrinking domestic market.」
In addition to the traditional “defense and offense” framework of deepening relationships with existing customers and developing growth businesses, it explicitly identifies expanding overseas exports and imports and developing global talent as responses to the shrinking domestic market. - FY2025-H1RestatedAnnual report
「Specifically, we adopted as key strategies the deepening and development of existing customer relationships and a focus on growth businesses. Under the themes of digital transformation (DX), green transformation (GX), and social infrastructure development, we actively pursued the management plan while making maximum use of our nationwide sales-office network.」
It continues to focus on growth businesses, including DX, GX and social infrastructure development, while maintaining its efforts in the existing area of deepening relationships with existing customers. - FY2024-Q3RestatedAnnual report
「Specifically, we adopted as key strategies the deepening and development of existing customer relationships and a focus on growth businesses. Under the themes of digital transformation (DX), green transformation (GX), and social infrastructure development, we actively pursued the management plan while making maximum use of our nationwide sales-office network.」
It continues to pursue the existing “defense and offense” framework of deepening relationships with existing customers and focusing on growth businesses across the 3 areas of DX, GX and social infrastructure development. - FY2024-Q2Specifying the 3 priority areas of its growth businessesAnnual report
「The company identified deepening development with existing customers and focusing on growth businesses as key strategies, and actively pursued its management plan while making maximum use of its nationwide sales network, with digital transformation (DX), green transformation (GX), and social infrastructure development as its 3 focus areas.」
It adds DX, GX and social infrastructure development as specific priority themes for growth businesses to the existing framework of deepening relationships with existing customers and developing growth fields. - FY2024-Q1ReframedAnnual report
「The company identified deepening relationships with existing customers and focusing on growth businesses as key strategies, and actively pursued its management plan while making maximum use of its nationwide sales network.」
The company has reorganized the previous descriptions of “deepening sales to existing customers” and “developing new customers in high-growth fields” into “deepening development with existing customers” and “focusing on growth businesses” as the key strategies of its new medium-term plan. - FY2023-Q3Adding responses to climate change and environmental issues as the background to the “offense”Annual report
「Under these circumstances, in FY2022, the final year of the Medium-Term Three-Year Management Plan launched in April 2020, the Group adopted its basic management policy of “Taking on the challenge of further growth through mutual strengthening of frontline capabilities and organizational capabilities,” established a “block system” that divided the sales organization into small units, and sought to formulate and rapidly execute strategies better suited to regional and market characteristics. To help achieve a sustainable society, the Group actively worked to resolve social issues such as the decline in the working population against a backdrop of declining birthrates and an aging population and work-style reform, as well as environmental issues including climate change, while making maximum use of its nationwide sales network to further accelerate the strengthening of competitiveness through in-depth sales to existing customers and the development of new customers in highly growth-oriented fields, identified as priority market strategies.」
It links the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in growth fields with responses to environmental issues, including climate change. - FY2023-Q2RestatedAnnual report
「The company actively pursued further acceleration of its key market strategy of strengthening competitiveness through sales to existing customers and developing new customers in high-growth fields, making maximum use of its nationwide sales network.」
It continues to combine the “defense” of deepening relationships with existing customers and the “offense” of developing growth fields, while utilizing its nationwide sales network. - FY2023-Q1RestatedAnnual report
「The company further accelerated its key market strategy of strengthening competitiveness through sales to existing customers and developing new customers in high-growth fields, making maximum use of its nationwide sales network and pursuing these efforts actively.」
It continues to combine the “defense” of deepening relationships with existing customers and the “offense” of developing growth fields, while utilizing its nationwide sales network. - FY2022RestatedAnnual report
「To achieve sustainable, stable growth even in the mature domestic market, the Group is working to maximize corporate value by clearly distinguishing between strengthening competitiveness through the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in high-growth fields.」
It continues to pursue a policy of separately advancing the deepening of relationships with existing customers in the mature market as “defense” and developing new customers in growth fields as “offense.” - FY2022-Q3RestatedAnnual report
「The company accelerated efforts to strengthen competitiveness through sales to existing customers and develop new customers in high-growth fields, and made active efforts to create new sales methods and business models during the COVID-19 pandemic, making maximum use of its nationwide sales network.」
It continues to combine the “defense” of deepening relationships with existing customers and the “offense” of developing growth fields by utilizing its sales network and new sales methods. - FY2022-Q2RestatedAnnual report
「The company accelerated efforts to strengthen competitiveness through sales to existing customers and develop new customers in high-growth fields, and made active efforts to create new sales methods and business models during the COVID-19 pandemic, making maximum use of its nationwide sales network.」
It continues to combine the “defense” of deepening relationships with existing customers and the “offense” of developing growth fields by utilizing its sales network and new sales methods. - FY2022-Q1RestatedAnnual report
「Specifically, we introduced a block system that groups offices into smaller units and, while seeking to formulate strategies better suited to regional and market characteristics and execute them rapidly, have actively worked to strengthen competitiveness through deeper sales efforts with existing customers, accelerate new-customer development in high-growth fields, and create new sales methods and business models amid the COVID-19 pandemic, making maximum use of our nationwide sales-office network.」
It continues to pursue a strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense,” together with the regional-block structure, nationwide sales network and sales methods developed in response to the COVID-19 pandemic. - FY2021-Q3Added sales methods to address the COVID-19 pandemic.Annual report
「Specifically, we reorganized our nationwide sales-office network under a block system, grouping the offices into smaller units than our previous sales organization. While seeking to formulate strategies better suited to regional and market characteristics and execute them rapidly, we have actively worked to strengthen competitiveness through deeper sales efforts with existing customers, accelerate new-customer development in high-growth fields, and create new sales methods and business models amid the COVID-19 pandemic.」
It continues to pursue a strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense,” while adding new sales methods in response to the COVID-19 pandemic. - FY2021-Q2RestatedAnnual report
「Under these circumstances, our group launched a new three-year medium-term management plan in April 2020 and continued to build a robust management foundation aligned with changes in the industrial structure and customer needs, under the basic management policy of “Taking on the challenge of achieving further growth through the mutual enhancement of frontline capabilities and organizational strength.” Specifically, we reorganized our nationwide sales-office network under a block system, grouping the offices into smaller units than our previous sales organization. While seeking to formulate strategies better suited to regional and market characteristics and execute them rapidly, we have actively worked to strengthen competitiveness through deeper sales efforts with existing customers, accelerate new-customer development in high-growth fields, and create new business models.」
It continues to strengthen competitiveness by deepening relationships with existing customers and developing new customers in growth fields, together with the reorganization of the sales organization into regional blocks. - FY2021-Q1AdvancedAnnual report
「Specifically, we reorganized our nationwide sales-office network under a block system, grouping the offices into smaller units than our previous sales organization. While seeking to formulate strategies better suited to regional and market characteristics and execute them rapidly, we have actively worked to strengthen competitiveness through deeper sales efforts with existing customers, accelerate new-customer development in high-growth fields, and create new business models.」
It records concrete progress in the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in growth fields through the reorganization of the sales organization into regional blocks. - FY2020RestatedAnnual report
「To achieve sustainable, stable growth even in the mature domestic market, the Group is working to maximize corporate value by clearly distinguishing between strengthening competitiveness through the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in high-growth fields.」
It continues to pursue a strategy of treating deepening relationships with existing customers as defense and developing new customers in growth fields as offense. - FY2020-Q3RestatedAnnual report
「The company made active efforts to strengthen its competitiveness by deepening sales to existing customers and developing new customers in high-growth fields as its key market strategy, while making improved profitability through stronger high-value-added sales its top priority and utilizing its nationwide network of sales offices.」
It continues to pursue a strategy of maintaining efforts to deepen relationships with existing customers while developing new customers in growth fields, utilizing its nationwide network of sales offices. - FY2020-Q2RestatedAnnual report
「The company made active efforts to strengthen its competitiveness by deepening sales to existing customers and developing new customers in high-growth fields as its key market strategy, while making improved profitability through stronger high-value-added sales its top priority and utilizing its nationwide network of sales offices.」
It continues to pursue a “defense and offense” strategy of maintaining efforts to deepen relationships with existing customers while developing new customers in growth fields, utilizing its nationwide network of sales offices. - FY2020-Q1RestatedAnnual report
「Amid intensifying competition with industry peers, we have actively pursued sustainable, stable growth by making deeper sales efforts with existing customers and developing new customers in high-growth fields our priority market strategies, while treating improved earnings power through stronger high-value-added sales as our most important issue and leveraging our nationwide network of sales offices.」
It continues to pursue a “defense and offense” strategy that balances deepening existing businesses with developing growth fields, while utilizing its nationwide network of sales offices. - FY2019-Q3RestatedAnnual report
「To achieve sustainable and stable growth even amid intensifying competition with industry peers, the Group made deeper sales to existing customers and new customer development in highly growth-oriented fields its priority market strategies, and actively worked to improve earnings power by strengthening high-value-added sales as its most important issue while using its expanded nationwide sales network.」
It continues to pursue a strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense,” while utilizing its expanded network of sales offices. - FY2019-Q2AdvancedAnnual report
「To achieve sustainable and stable growth even amid intensifying competition with industry peers, the Group made deeper sales to existing customers and new customer development in highly growth-oriented fields its priority market strategies, newly opened the Kawasaki Sales Office in July to further expand its sales network, and actively worked to improve earnings power by strengthening high-value-added sales as its most important issue.」
While maintaining efforts to deepen relationships with existing customers, it records the opening of the Kawasaki Sales Office in July as concrete progress in expanding the sales network supporting new-customer development in growth fields. - FY2018RestatedAnnual report
「To achieve sustainable, stable growth despite intensifying competition with industry peers, the Group is advancing its business by clearly distinguishing between the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in high-growth fields.」
It continues to pursue a business strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense.” - FY2018-Q3RestatedAnnual report
「To achieve sustainable and stable growth even amid intensifying competition with industry peers, the Group made deeper sales to existing customers and new customer development in highly growth-oriented fields its priority market strategies, and worked on improving earnings power by strengthening high-value-added sales as its most important issue.」
It continues to pursue a strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense.” - FY2018-Q2RestatedAnnual report
「To achieve sustainable and stable growth even amid intensifying competition with industry peers, the Group made deeper sales to existing customers and new customer development in highly growth-oriented fields its priority market strategies, and worked on improving earnings power by strengthening high-value-added sales as its most important issue.」
It continues to pursue a strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense.” - FY2018-Q1RestatedAnnual report
「To achieve sustainable and stable growth even amid intensifying competition with industry peers, the Group made deeper sales to existing customers and new customer development in highly growth-oriented fields its priority market strategies, and worked on improving earnings power by strengthening high-value-added sales as its most important issue.」
It continues to pursue a business strategy that treats deepening relationships with existing customers as “defense” and developing new customers in growth fields as “offense.” - FY2017RestatedAnnual report
「To achieve sustainable, stable growth despite intensifying competition with industry peers, the Group will advance its business by clearly distinguishing between the “defense” of deepening relationships with existing customers and the “offense” of developing new customers in high-growth fields.」
It continues to pursue a business strategy that separates deepening relationships with existing customers as “defense” from developing new customers in growth fields as “offense.” - FY2017-Q3RestatedAnnual report
「The Group made strengthening customer-focused and solution-based sales a priority sales strategy. In addition to selling existing products using “environment, peace of mind, safety and quality” as keywords, it focused on strengthening sales of measuring instruments to customers’ research and development departments, selling factory automation and environmental control systems and information and communications and network equipment, selling work vehicles and public-environment equipment by capturing social infrastructure investment, and expanding sales of industrial machinery and equipment centered on oil cleanliness monitoring equipment.」
While continuing to sell existing products, it continues to expand into adjacent areas including R&D, FA and environmental control, information and communications, social infrastructure, and industrial machinery. - FY2017-Q2RestatedAnnual report
「In addition to sales of existing products centered on the keywords “environment, peace of mind, safety and quality,” the company focused on strengthening sales of measuring instruments to customers’ R&D departments; sales of FA, environmental control systems, and information and communications and network equipment; sales of work vehicles and public-environment-related equipment by strengthening its capture of social infrastructure investment; and expanding sales of industrial machinery and equipment, mainly oil-cleanliness management equipment.」
While selling existing products, it continues to expand into adjacent areas including R&D, FA and environmental control, information and communications, social infrastructure, and industrial machinery. - FY2017-Q1RestatedAnnual report
「In addition to sales of existing products centered on the keywords “environment, peace of mind, safety and quality,” the company focused on strengthening sales of measuring instruments to customers’ R&D departments; sales of factory automation (FA), environmental control systems, and information and communications and network equipment; sales of work vehicles and public-environment-related equipment by strengthening its capture of social infrastructure investment; and expanding sales of industrial machinery and equipment, mainly oil-management equipment.」
While maintaining sales of existing products, it continues to expand into adjacent areas including R&D, FA and environmental control, information and communications, social infrastructure, and industrial machinery. - FY2016First statedAnnual report
「To achieve sustainable, stable growth, the company will advance its business by clearly distinguishing between the “defense” of its existing business areas and the “offense” of pursuing new markets.」
It sets out a policy of maintaining existing areas while separately developing new markets.