Improving Customer Satisfaction Through the Development of New Photography Studio Products and Initiatives

「The photography studio business had been operating only one location, the Yokohama main store, but we decided to fully withdraw from the photography studio business as of February this year.」

「Since all stores resumed operations in June, we have followed a “Reassurance, Satisfaction, and Customer First” policy, including a system of advance reservations for visits as an infection-prevention measure and free cancellations for customers who made advance kimono rental reservations for coming-of-age or graduation ceremonies if the ceremonies are cancelled.」

「At the photography studios, we will continue taking thorough safety measures and working diligently to provide an extensive range of photography menus, attractive costumes and accessories for customers’ milestone occasions, enabling them to create moving and wonderful memories in a safe and secure environment.」

「In the photography studio business, which operates 3 Aishakan locations, we sought to attract customers through an extensive range of photography menus and costume rentals. However, conditions remained challenging because of intensifying competition and cancellations by customers who had booked graduation photos or hakama rentals as the COVID-19 pandemic spread.」

「In the photography studio business, which operates 3 Aishakan locations, we sought to attract customers by offering an extensive range of photography and costume-rental menus and adding the “Story Photo Album Plan” as a new menu, a personal story spanning family bonds, children’s growth, the present and the future, and the passage of time. However, conditions remained challenging as competition intensified.」

「In the photography studio business, which operates 3 Aishakan locations, we sought to attract customers by offering an extensive range of photography menus that turn life’s milestones into moving and wonderful memories, as well as conducting the “Shichi-Go-San Pre-Shoot & Autumn Outing Kimono Rental Campaign,” which included a free family kimono rental option, and graduation hakama rental reservation events. However, conditions remained challenging as competition intensified.」

「In the photography studio business, which operates 3 Aishakan locations, we launched sales of the new “Story Photo Plan,” which preserves all the family’s smiles on milestone occasions, including scenes of hair and kimono styling and candid shots with family members taken by photographers, in addition to offering an extensive range of photography menus that turn life’s milestones into moving and wonderful memories. We also worked to raise awareness among local customers through various sales-promotion tools.」

「In the photography studio business, which operates 3 Aishakan locations, we focused on campaigns for coming-of-age furisode rentals, graduation hakama rentals, rental Shichi-Go-San kimono for children’s outings, and consultation events for elementary school graduation hakama rentals. We also sought to attract new customers and expand sales through the mail-order website “EC SHOP Aishakan,” but conditions remained challenging as competition intensified.」

「In the photography studio business, which operates 3 Aishakan locations, we sought to attract new customers and expand sales through consultations such as campaigns for rental Shichi-Go-San kimono for outings, coming-of-age furisode rentals, graduation hakama rentals, and elementary school graduation hakama rentals, as well as through the mail-order website “EC SHOP Aishakan.” However, conditions remained challenging because of intensifying market competition.」

「In the photography studio business, which operates 3 Aishakan locations, we sought to attract customers by expanding value-oriented photography plans and offering campaigns including Shichi-Go-San pre-shoots, coming-of-age furisode rentals, and graduation hakama rentals. However, conditions remained challenging because of intensifying market competition.」

「For family portraits, we focused on attracting customers by offering campaigns and rental plans that allow outfits to be worn twice, including the “Take a Photo with Your Grandchild” campaign, the “Shichi-Go-San Kimono Rental & Pre-Shoot Photo Plan” for Shichi-Go-San customers, and the “Furisode Rental & Pre-Shoot Photo Plan” for coming-of-age ceremony customers.」

「Although we pursued measures to increase sales, including expanding photography options and strengthening external sales activities, the intensifying competition has kept conditions challenging.」

「In addition to steady growth in sales of the popular all-data photo purchase plan, we worked to attract new customers by introducing new photography packages for milestone events such as coming-of-age ceremonies, graduation ceremonies and weddings, and by offering special services through special coupons commemorating the photography studio business's 20th anniversary. However, conditions became challenging due to intensifying market competition.」

「During the first three quarters, we offered pre-coming-of-age ceremony photography, Shichi-Go-San photography, children's photography packages and an all-data photo purchase plan, while working to strengthen customer attraction through discounts on various packages, half-price reprint discounts and furisode rental discounts. In October 2016, as a token of our appreciation for customers' continued patronage, we began issuing limited-time special coupons commemorating our 20th anniversary and offered services at special prices. However, conditions became challenging due to intensifying market competition.」

「During the fiscal year, to enhance our rental offerings of furisode kimono for coming-of-age ceremonies, we introduced new offerings, including furisode from the Laura brand and the Nicole Fujita brand, and worked to attract more customers.」

「To improve customer satisfaction, we are also actively developing new products and initiatives.」