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Tenmaya Store (9846) · InitiativeReframed

Strengthening Sales Promotion and Leveraging In-House Cards

First written in FY2017-Q1. 22 of 34 entries say "Restated". Latest entry: FY2027-H1.

34entries
11years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2022-Q1 – FY2024-Q32016: 220162017: 320172018: 420182019: 320192020: 420202021: 420212022: 320222023: 420232024: 420242025: 220252026: 12026
Same theme, other companies
Customer acquisition and store visits driven by promotional campaigns and membership initiativesA theme 75 companies write about · 0 as a headwind · 86 as a tailwind

Tenmaya Store moved to the "Worse" side of this theme in 2026.

The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.

0 other companies' latest entry also says "Reframed".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 75 companies compared. The sentences above are computed from all 75.
Full recordFilings, disclosures and news, newest first
  1. FY2027-H1ReframedAnnual report

    「Promoting EDLP (everyday low pricing) initiatives through the new “Price Reduction Declaration” promotion and introducing Kurashi Yoshi, with the aim of expanding products offering attractive value for money」

    The specific sales-promotion measures are now described as emphasizing prices and expanding the product range through the “Price Reduction Declaration” and Kurashi Yoshi, in addition to the existing Happy Card and discount days.
  2. FY2026-H1AdvancedAnnual report

    「To strengthen promotions, the company introduced "Discount Day" and worked to increase customer numbers and generate additional sales by highlighting discounts by category and for individual products.」

    In addition to conventional promotions such as Happy Cards, the company introduced "Discount Day" and began highlighting discounts by category and for individual products.
  3. FY2025RestatedAnnual report

    「The company worked to attract new customers by introducing special products and the new "Child-Rearing Support Day" promotion to support customers raising children as part of its 55th-anniversary initiatives.」

    The company continued sales promotions centered on 55th-anniversary products and "Child-Rearing Support Day," and worked to attract new customers.
  4. FY2025-H1AdvancedAnnual report

    「As part of the 55th anniversary of the company's founding, the company promoted special 55th-anniversary products in food, daily necessities, and apparel, introduced the new "Child-Rearing Support Day" promotion to support customers raising children, and held sales events for products developed in partnership with local high schools and companies.」

    The company continued to promote 55th-anniversary products and "Child-Rearing Support Day," and held sales events for products developed in partnership with local companies in addition to its existing collaboration with local high schools.
  5. FY2025-Q1AdvancedAnnual report

    「Against this backdrop, as part of the 55th-anniversary initiatives, the company worked to attract new customers and generate additional sales by promoting special 55th-anniversary products in food, apparel, and daily necessities, introducing the new "Child-Rearing Support Day" promotion to support customers raising children, and holding sales events for products developed in partnership with local high schools.」

    The company reported the implementation of the 55th-anniversary initiatives and "Child-Rearing Support Day" announced in the previous fiscal year, and also held a sales event for products developed in partnership with a local high school.
  6. FY2024RaisedAnnual report

    「As part of the 55th anniversary of the company's founding, we aim to provide stores and services supported by local customers by developing collaborative products with local high schools and universities and launching a new promotion, "Child-Rearing Support Day," to support the daily lives of customers raising children.」

    In addition to conventional cards, cashless payments, and day-of-the-week promotions, the company has expanded its promotional activities to include product development with local high schools and universities and 55th-anniversary initiatives, including "Child-Rearing Support Day."
  7. FY2024-Q3RestatedAnnual report

    「The company continued to address demand for quick and contactless shopping in the post-COVID-19 period, promote smart receipts and cashless payments, and expand online sales, while working to use Happy Cards, which now support cashless Edy top-ups.」

    The company continues measures to promote sales and improve customer convenience, including the use of smart receipts, cashless payments, online sales, and Happy Cards that support cashless Edy top-ups.
  8. FY2024-Q2RestatedAnnual report

    「The company also introduced cashless Edy top-ups to improve the convenience of Happy Cards.」

    The company continues to use Happy Cards that support cashless Edy top-ups as a measure to promote sales and improve customer convenience.
  9. FY2024-Q1RestatedAnnual report

    「The company continued to address demand for quick and contactless shopping in the post-COVID-19 period, promote cashless payments, and expand online sales, while maintaining clean store environments where customers can shop safely and securely, and worked to promote the use of Happy Cards, which now support cashless Edy top-ups, and simple, easy-to-understand promotions.」

    The company continues to implement sales promotion measures, including the use of Happy Cards that support cashless Edy top-ups and easy-to-understand promotions.
  10. FY2023RestatedAnnual report

    「The company will also promote the use of Happy Cards, which now support cashless Edy top-ups, and implement simple, easy-to-understand promotions.」

    The company continues initiatives to improve sales capabilities and customer convenience through the use of Happy Cards and easy-to-understand promotions.
  11. FY2023-Q3RestatedAnnual report

    「The company worked to strengthen its EDLP (everyday low-price) strategy through Super Happy Price products and introduced simple, easy-to-understand day-of-the-week promotions and new promotions for Happy Cards.」

    The company continues to implement sales promotions combining low-priced products, day-of-the-week promotions, and Happy Cards.
  12. FY2023-Q2RestatedAnnual report

    「Against this backdrop, in response to demand for quick, contactless shopping under the new lifestyle, we continued to introduce smart receipts, promote cashless payments, expand online sales and maintain a clean store environment, while thoroughly implementing infection-prevention measures. As part of our support for daily life during the COVID-19 pandemic, we also strengthened our EDLP (everyday low pricing) strategy by increasing the number of Super Happy Price products and introduced simple, easy-to-understand day-of-the-week promotions and new promotions for the Happy Card.」

    The company continues to implement sales promotions combining low-priced products, day-of-the-week promotions, Happy Cards, cashless payments, and online sales.
  13. FY2023-Q1RestatedAnnual report

    「The company worked to strengthen its EDLP (everyday low-price) strategy by increasing the number of Super Happy Price products, introducing simple and easy-to-understand day-of-the-week promotions, and launching new promotions for Happy Cards with Edy.」

    The company continues to implement sales promotions combining low-priced products, day-of-the-week promotions, and Happy Cards with Edy.
  14. FY2022-Q3RestatedAnnual report

    「In addition to strengthening its EDLP (everyday low-price) strategy by increasing the number of Super Happy Price products, launching new promotions for Happy Cards with Edy, conducting promotions in collaboration with local companies, and using social media for promotions,」

    The company continues to expand its low-priced product range and promote sales through collaboration with local companies and the use of social media, as well as Happy Cards with Edy.
  15. FY2022-Q2RestatedAnnual report

    「In addition, we will strengthen our EDLP (everyday low pricing) strategy by increasing the number of Super Happy Price products, launch new promotions for the Happy Card with Edy, and conduct promotions using social media.」

    The company continues to expand its low-priced product range and promote sales using Happy Cards with Edy and social media.
  16. FY2022-Q1RestatedAnnual report

    「We will continue to thoroughly implement infection-prevention measures by promoting cashless payments, digitizing the gift certificates we accept, expanding online sales and maintaining a clean store environment. As part of our support for daily life during the COVID-19 pandemic, we will also strengthen our EDLP (everyday low pricing) strategy by increasing the number of Super Happy Price products, launch new promotions for the Happy Card with Edy, and conduct promotions using social media.」

    Continues sales promotion and customer convenience initiatives involving cashless payments, digitization of gift certificates, online sales, the Happy Card with Edy and social media.
  17. FY2021RaisedAnnual report

    「In the retail business, to meet demand for quick, contactless shopping, we will continue to thoroughly implement infection-prevention measures by promoting cashless payments, digitizing the gift certificates we accept, expanding online sales and maintaining a clean store environment. As part of our support for daily life during the COVID-19 pandemic, we will also strengthen our EDLP (everyday low pricing) strategy by increasing the number of Super Happy Price products, launch new promotions for the Happy Card with Edy, and conduct promotions using social media.」

    The scope of initiatives has expanded from the company's existing card and cashless payment measures to include digitization of gift certificates, online sales, the card with Edy, social media promotions and an increase in the number of Super Happy Price products.
  18. FY2021-Q3RestatedAnnual report

    「We worked to establish a safety-conscious sales system by setting "Considerate Priority Hours" and promoting cashless payments through joint campaigns with payment providers.」

    Continues sales promotion and customer convenience initiatives, including promoting cashless payments through joint campaigns with payment providers.
  19. FY2021-Q2RestatedAnnual report

    「We worked to establish a safety-conscious sales system by setting "Considerate Priority Hours" and promoting cashless payments through joint campaigns with payment providers.」

    Continues to promote cashless payments through joint campaigns with payment providers as a sales promotion and payment initiative.
  20. FY2021-Q1RestatedAnnual report

    「In addition, we will conduct joint campaigns with electronic money and mobile payment providers.」

    The company is conducting joint campaigns with electronic money and mobile payment providers as sales promotion and payment initiatives.
  21. FY2020AdvancedAnnual report

    「In addition to actively pursuing sales promotions using the company's own card, we worked to improve customer convenience by introducing 6 mobile payment brands at all stores.」

    In addition to promotions using the company's own card, the company introduced 6 mobile payment brands at all stores and conducted a cashless payment campaign, advancing specific sales promotion and payment initiatives.
  22. FY2020-Q3RestatedAnnual report

    「We actively pursued initiatives including strengthening our selection of local products, developing commemorative products centered on the company's 50th anniversary, and launching new sales promotions using the company's own card.」

    Continues promotions centered on the company's 50th anniversary, promotions using the company's own card and efforts to strengthen the selection of local products.
  23. FY2020-Q1RestatedAnnual report

    「In the retail business, we have sought to differentiate ourselves from other stores by developing "50th Anniversary Commemorative Products," expanding local production for local consumption and sales of Seven & i Holdings Co.,Ltd.'s private brand "Seven Premium," and launching new sales promotions centered on the company's 50th anniversary, in order to strengthen our sales capabilities.」

    Continues initiatives to strengthen sales capabilities through sales promotions, including new promotions centered on the company's 50th anniversary.
  24. FY2019RaisedAnnual report

    「We will seek to differentiate ourselves from other stores by launching new sales promotions centered on the company's 50th anniversary, among other initiatives.」

    In addition to existing day-of-the-week promotions and use of the company's own card, the company plans new sales promotions centered on its 50th anniversary, expanding the scope of its promotional initiatives.
  25. FY2019-Q3RestatedAnnual report

    「To improve sales capabilities and services, we worked to strengthen product selection according to the time of day and improve display and sales techniques, while also reviewing day-of-the-week promotions, pursuing new sales promotions using the company's own card, and working to provide friendly customer service.」

    Continues product selection by time of day, display and sales techniques, day-of-the-week promotions, promotions using the company's own card and customer service.
  26. FY2019-Q2RestatedAnnual report

    「To improve sales capabilities and services, we worked to strengthen product selection according to the time of day and improve display and sales techniques, while also reviewing day-of-the-week promotions, pursuing new sales promotions using the company's own card, and working to provide friendly customer service.」

    Continues product selection by time of day, display and sales techniques, day-of-the-week promotions, sales promotions using the company's own card and customer service.
  27. FY2019-Q1RestatedAnnual report

    「To improve sales capabilities and services, we worked to strengthen product selection according to the time of day and improve display and sales techniques, while also reviewing day-of-the-week promotions, pursuing new sales promotions using the company's own card, and working to provide friendly customer service.」

    Continues initiatives involving a review of day-of-the-week promotions, sales promotions using the company's own card and customer service.
  28. FY2018Reiteration of initiatives involving the company's own cardAnnual report

    「To improve sales capabilities and services, we will strengthen product selection according to the time of day and improve display and sales techniques, while also reviewing day-of-the-week promotions, pursuing new sales promotions using the company's own card, and working to provide friendly customer service.」

    Regarding sales promotions, which had focused on monthly events and EDLP through the previous quarter, new promotions using the company's own card are again explicitly stated alongside a review of day-of-the-week promotions.
  29. FY2018-Q3RestatedAnnual report

    「We will hold new monthly events and promote EDLP (everyday low pricing), among other initiatives.」

    As specific sales promotion measures, the company continues to promote the monthly events and EDLP presented in the previous quarter.
  30. FY2018-Q2ReframedAnnual report

    「We will strengthen new monthly events and EDLP (everyday low pricing), among other initiatives.」

    The specific sales promotion measures are described as monthly events and EDLP (everyday low pricing), rather than the company's own card.
  31. FY2018-Q1DroppedAnnual report

    「We aim to strengthen store competitiveness by improving product offerings, sales capabilities and services, and differentiating ourselves from other stores.」

    The explicit references to using the company's own card and to "new sales promotion initiatives," which had appeared through the previous quarter, are absent from this quarter's business overview.
  32. FY2017-Q3RestatedAnnual report

    「In the retail business, in addition to expanding freshly harvested products, including direct shipments from production areas and wholesale markets, and improving the freshness of fresh foods by upgrading in-store processing technology, we focused on creating sales floors that are easy to browse and shop by expanding distinctive products and products offering good value for money, while also working to strengthen sales capabilities through new promotional initiatives.」

    The filing continues to refer to strengthening sales capabilities through new sales promotion initiatives. However, it does not describe any specific use of the company's own card.
  33. FY2017-Q2RestatedAnnual report

    「We worked to strengthen our sales capabilities through new sales promotion initiatives.」

    The company continues to strengthen its sales capabilities through new sales promotion initiatives, but this filing provides no further explanation of specific measures such as the company's own card.
  34. FY2017-Q1First statedAnnual report

    「Initiatives involving new sales promotions using the company's own card in connection with the merger with 株式会社天満屋ハピーマート」

    New sales promotion initiatives using the company's own card in connection with the merger.
Moved together

"Reduction of Interest-Bearing Debt and Fixed-Rate Financing" moved the same way as this thread, in the same document, in 6 of its 34 moves.

643332★123456
  1. ★This thread
  2. 1Reduction of Interest-Bearing Debt and Fixed-Rate Financing6×
  3. 2Renovation of Existing Stores and Collaboration with Tenmaya Department Store4×
  4. 3Strengthening Sales Capabilities and Improving Profitability3×
  5. 4Store Network Expansion3×
  6. 5Expansion of the business area of the “Tokushimaru” mobile supermarket3×
  7. 6Improving Fresh Food Freshness and Reviewing Product Assortments and Sales-Floor Layouts2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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No upcoming earnings preview for Tenmaya Store yet.
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Strengthening Sales Promotion and Leveraging In-House Cards | TENMAYA STORE CO.,LTD. (9846) | Komori