NITORI EXPRESS new small-store format
First written in FY2018-Q1. 6 of 7 entries say "Advanced", first in FY2018. Latest entry: FY2022.
24 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「Deco Home is developing products and stores distinct from Nitori, based on a feminine concept, and establishing a smaller-trade-area format. We will continue working to provide richer lives as the most accessible home-fashion store.」
Deco Home is establishing a smaller-trade-area format based on differentiation from Nitori and has expanded to 140 stores at the end of the fiscal year. - FY2019AdvancedAnnual report
「During the consolidated fiscal year, we continued establishing a dominant presence for Nitori stores in smaller trade areas. At Deco Home, we also completely renewed the store logos and signage and created sales floors with product displays and visual merchandising substantially different from those of the past, accelerating store openings with a clear distinction from Nitori stores. As a result, the store count increased by 38 to 505.」
In addition to opening stores in smaller trade areas, including NITORI EXPRESS, the company refreshed Deco Home’s logos, signage and sales-floor presentation, expanding its domestic store count to 505. - FY2019-Q3AdvancedAnnual report
「In Japan, the company opened 13 Nitori stores, 13 Deco Home stores and 3 NITORI EXPRESS stores and closed 1 Deco Home store. As a result, the store count increased by 28 to 495.」
The company opened 3 NITORI EXPRESS stores and continued rolling out the new small-store format. The domestic store count reached 495. - FY2019-Q2AdvancedAnnual report
「In Japan, the company opened 5 Nitori stores, 8 Deco Home stores and 3 NITORI EXPRESS stores and closed 1 Deco Home store. As a result, the store count increased by 15 to 482.」
The company opened 3 NITORI EXPRESS stores during the cumulative second-quarter period, expanding its domestic store count to 482. - FY2019-Q1AdvancedAnnual report
「In Japan, the company opened 5 Nitori stores, 5 Deco Home stores and 3 NITORI EXPRESS stores, including the Kakogawa store, a large freestanding location, and closed 1 store. As a result, the store count increased by 12 to 479.」
The company opened 3 NITORI EXPRESS stores during the quarter and continued rolling out the new small-store format. - FY2018AdvancedAnnual report
「As a result of actively opening stores, including the Shibuya Koen-dori store, which has one of the largest sales floors along the Yamanote Line, department-store locations such as Tobu Ikebukuro, and stores in the new small-store format “NITORI EXPRESS,” the number of stores increased by 39 to 467.」
The company continued rolling out the new small-store format, including NITORI EXPRESS, expanding its domestic store count to 467. - FY2018-Q1First statedAnnual report
「Beginning with the Sapporo Esta store in March, we opened stores in the new small-store format “NITORI EXPRESS.” Although these stores are primarily stocked with home-fashion products and are located in convenient, easy-to-visit locations near stations and in shopping centers, they can also accommodate orders for large furniture and made-to-order curtains.」
From March, the company began rolling out a new format for locations near stations and in shopping centers: small stores centered on home-fashion products that also handle large furniture and made-to-order curtains.