Establishing Prototype Stores and Overseas Standard Stores Through Full Renovation of Existing Stores
First written in FY2020. 5 of 7 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
2 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「③ Customer Perspective and Sales Floor Reforms Centered on Products As online and offline integration advances and the value of physical stores changes significantly, we recognise that customers' motivation to visit stores as places to experience products is increasing.」
The company has specified store reforms as displays designed from the customer's perspective and to facilitate imagining product use scenes, and sales floors where products can be easily tried. - FY2024-Q2RestatedAnnual report
「In Japan, regarding operating conditions, we actively pursued renovations of existing stores during the first quarter of the current consolidated cumulative period.」
The company has reaffirmed its initiatives to reform store formats and sales floors by actively renovating existing stores. - FY2023-Q3AdvancedAnnual report
「In particular, Nitori Meguro-dori and Nitori Ikebukuro Sunshine 60-dori opened as flagship stores in Tokyo featuring numerous room-style presentations designed to evoke actual rooms.」
The prototype store and existing-store reform initiatives are being rolled out at the Meguro-dori and Ikebukuro Sunshine 60-dori flagship stores in Tokyo in the form of numerous room-style presentations. - FY2023-Q1AdvancedAnnual report
「At the Meguro-dori store, room-style presentations have been substantially increased compared with conventional stores, allowing customers to experience new lifestyle ideas, including furniture arrangements, combinations with interior products and ways to use rooms.」
The company is advancing sales floor reforms at existing and flagship stores by substantially increasing room-style displays at the Meguro-dori store and developing stores where customers can experience lifestyle proposals. - FY2021-Q3AdvancedAnnual report
「At several stores in the Kanto region, including the Narimasu store, we worked to create sales floors where customers can better enjoy total coordination by reorganising product classifications and assortments, making proposals by coordination series and strengthening product presentation. We also introduced concentrated sales areas for home appliances and specially presented sales areas for baby and children's products. To continue meeting diversifying housing needs, we will expand these successful examples to new and renovated stores.」
The company has progressed from establishing a prototype at the Narimasu store to rolling it out at several stores in the Kanto region, and is now expanding successful examples, including home appliance and baby and children's sales areas, to new and renovated stores. - FY2021-Q2AdvancedAnnual report
「Regarding the establishment of a new prototype store format, an initiative continued from the previous fiscal year, the company at the Narimasu store reorganized product categories and assortments, proposed products by coordinated series and strengthened presentation, among other measures, to create a sales floor where customers could better enjoy total coordination. As a result, the store received customer support, including an increase in the number of items purchased per customer. To meet increasingly diverse housing needs, the company will expand the Narimasu store's successful practices to new and remodeled stores.」
Having confirmed support for the prototype store developed at the Narimasu store, including growth in the number of items purchased per customer, the company plans to roll it out to new and renovated stores. - FY2020First statedAnnual report
「At the Narimasu store, we have worked to create a sales floor where customers can enjoy total coordination, beginning with reorganising product classifications and assortments and strengthening product presentation, while working to establish a new prototype store. In China, to raise awareness of Nitori, we renovated the Shanghai Xujiawei store as a flagship store and the Shanghai Qibao store to serve as a standard store for the China business by deploying know-how from Japan in China.」
In Japan, the Narimasu store was renovated as a new prototype store, while in China the Shanghai Xujiawei and Shanghai Qibao stores were renovated to develop flagship and standard stores. Full renovations of existing stores increased from 7 stores in the previous fiscal year to 25 stores in the current fiscal year.