Building and Expanding Brands by Price Range
First written in FY2017-Q3. 4 of 9 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019RestatedAnnual report
「The seasonal total-coordination product-planning series Patio, HARBOR, THE LAND and Winter Holiday, centered on DAY Value, the value brand offering a variety of color and pattern combinations at affordable prices, all performed well as their strong design appeal gained customer support.」
The company is reaffirming its policy of addressing customer segments and demand through price-range brands centered on DAY Value and seasonal initiatives. - FY2019-Q3RestatedAnnual report
「For fall/winter product planning, the company introduced the Winter Holiday series, incorporating warm colors and nature-inspired motifs, and THE LAND series, which has a casual feel characterized by stripes and checks, and is proposing coordinated arrangements combining them with DAY Value, the value brand for everyday goods.」
The company continues to combine DAY Value with autumn and winter seasonal products and use its price-range brands in coordinated interior proposals. - FY2019-Q2AdvancedAnnual report
「For this summer's seasonal product planning, the company introduced HARBOR, accented with seaside motifs, and the Patio series, based on botanical patterns. Coordinated proposals combining them with DAY Value, the value brand for everyday goods, were well received, resulting in sales exceeding those of last year's series.」
DAY Value was used in coordinated proposals combining it with seasonal products, resulting in sales performance exceeding that of the previous year’s series. - FY2019-Q1RestatedAnnual report
「For this summer's seasonal product planning, the company introduced Patio, based on botanical patterns, and HARBOR, featuring seaside motifs against a blue-and-white backdrop, and is proposing coordinated arrangements combining them with DAY Value, its value brand for everyday goods.」
The company is using the price brand DAY Value together with seasonal products in coordinated interior proposals, applying its price-range brands to those proposals. - FY2018RestatedAnnual report
「In addition to the price brand “DAY Value,” which allows customers to enjoy coordinating various colors and patterns at low prices, we began developing products under the quality brand “&Style,” which proposes a new lifestyle focused on “moving up a level,” authentic material textures, design and high quality, and are working to broaden our customer base.」
The company is reaffirming its price-range brand strategy centered on DAY Value and &Style, as well as its policy of expanding its customer base. - FY2018-Q3AdvancedAnnual report
「As part of our brand strategy, in addition to developing products under the price brand “DAY Value,” which allows customers to enjoy coordinating various colors and patterns at low prices, we began selling products at Nitori stores under the quality brand “& Style,” which proposes a new lifestyle with an emphasis on “moving up a level,” authentic material textures, design and high quality.」
The company began selling products under the planned quality brand “& Style” at Nitori stores, giving concrete form to proposals for new customer segments that emphasize price, quality and design. - FY2018-Q2AdvancedAnnual report
「For the price brand “DAY Value,” which allows customers to enjoy coordinating various colors and patterns of everyday essentials at low prices, we expanded the product range to include furniture, storage products and colored tableware, resulting in sales growth.」
The company expanded DAY Value’s product range to furniture, storage products and colored tableware, and records sales growth. - FY2018-Q1AdvancedAnnual report
「For “DAY Value,” a price-range brand launched as a new product strategy that enables customers to easily and enjoyably coordinate everyday essentials at low prices, curtains and bedding covers drove sales, and we began expanding into tableware and home appliances.」
The company states that DAY Value expanded beyond its existing curtains and bedding covers into tableware and home appliances, driving sales growth. - FY2017-Q3First statedAnnual report
「As a new product strategy, we developed brands by price range. Beginning in the third quarter of the current fiscal year, we started rolling out the price brand “DAY Value,” which allows customers to easily and enjoyably purchase everyday essentials at low prices, including curtains and bedding covers, and sales have remained strong. We also plan to roll out the quality brand “&Style,” which places greater emphasis on quality and design, in autumn 2017, and will promote proposals for coordinated interiors that can meet a wide range of needs.」
The company first described its price-range brand strategy: rolling out the low-priced “DAY Value” brand from the third quarter and the quality- and design-focused “&Style” brand in autumn 2017.