Enhancing the Cinema-Going Experience Through Screening Programs, Concessions and In-Theater Presentation

「Following the closure of Cinema Qualite in January 2026, we held the “Qualite Memorial Selection,” screening all 13 films, primarily the highest-grossing films in its history, as a gesture of appreciation to our customers who supported us. Nearly every screening was sold out.」

「As an event initiative, we also held Qualite Anime Week.」

「The company’s Qualite Fantastic! Cinema Collection® 2024 reached its milestone tenth edition.」

「The company’s Qualite Fantastic! Cinema Collection® 2023 reached its ninth edition and exceeded the previous year’s results, supported by many film fans.」

「The Shinjuku East Exit Film Festival, organized by the company, entered its third year and screened a diverse selection of Japanese and international classics, anime, katsuben films and other works under the theme of “love.”」

「We will continue to actively hold events such as the Shinjuku East Exit Film Festival and the Qualite Fantastic! Cinema Collection, strengthening ties with the local commercial area and working to broaden the base of film fans.」

「Attendance remained strong for the July releases The Sadness at Musashino-kan, and I’m the Worst. and Qualite Fantastic! Cinema Collection® 2022 at Cinema Qualite.」

「The Shinjuku East Exit Film Festival, organized by the company, screened a carefully selected range of Japanese and international films on the theme of youth, resulting in an increase in attendance compared with the previous year.」

「In 2022, we will continue to actively hold events such as the second Shinjuku East Exit Film Festival and the annual Qualite Fantastic! Cinema Collection.」

「In 2022, we will continue to actively hold events such as the second Shinjuku East Exit Film Festival and the annual Qualite Fantastic! Cinema Collection. Through these events, we will continue working with the local community to revitalize the local commercial area.」

「From late May to early June this year, we held the Shinjuku East Exit Film Festival, organized to mark the 100th anniversary of Musashino-kan and to wish for the further development of Shinjuku, Tokyo, where our business originated. We also held the “Qualite Fantastic! Cinema Collection®” at Cinema Qualite, which had been cancelled in the previous fiscal year due to the spread of COVID-19, on a reduced scale in July 2021. Through these initiatives, we are working to retain customers while strengthening ties with the local community.」

「Musashino-kan marked its 100th anniversary as a cinema in June 2020. Wishing for the further development of Shinjuku, Tokyo, where our cinema business originated, we held the Shinjuku East Exit Film Festival in May and June 2021.」

「The commemorative screenings and events marking Musashino-kan’s 100th anniversary in June 2020 included a well-received January 2021 screening series featuring films by Toshiro Mifune, and we are considering additional events.」

「The commemorative screenings and events marking Musashino-kan’s 100th anniversary in June 2020 had been postponed, but in January 2021 we arranged a screening series featuring films by Toshiro Mifune and are also considering new events to accompany the commemorative screenings.」

「The 2020 edition of the film festival “Qualite Fantastic! Cinema Collection®” (commonly known as “Calicole®”), held at “Cinema Qualite,” was cancelled due to the spread of COVID-19. The commemorative screenings and events marking the 100th anniversary of “Musashino-kan” in June 2020 have been postponed, and we will consider new plans for holding them at an appropriate time.」

「At Musashino-kan, the company screened films such as <i>Sorry We Missed You</i> and <i>I Am the Sunshine</i>, while at Cinema Qualite it screened <i>My Days of Mercy</i> and <i>Tel Aviv on Fire</i>, among others. In addition to these talked-about films, it held benshi screenings of silent films and monthly themed programs as part of Musashino-kan’s centennial anniversary program,」

「Cinema Qualite held the Qualite Fantastic! Cinema Collection film festival, screening a wide range of distinctive films, including many new and previously unreleased films in Japan, which were well received. As part of Musashino-kan’s centennial anniversary program, the company also provided topics of interest by screening related classic films each month,」

「At Musashino-kan, the company screened many quality films, including <i>Anna and the Apocalypse</i> and <i>American Animals>, while at Cinema Qualite it screened <i>My Beautiful Days</i> and <i>Beautiful Boy</i>, among others. It also held benshi screenings, including <i>The Cabinet of Dr. Caligari</i>, as part of Musashino-kan’s centennial anniversary program, offering distinctive films characteristic of an independent cinema,」

「The film festival held at Cinema Qualite was well received.」

「The company will hold the fifth edition of the Qualite Fantastic! Cinema Collection film festival at Cinema Qualite, refresh part of the Cinema Qualite lobby, expand the selection of food and merchandise at the concession stand, and install in-cinema displays such as an aquarium inspired by the films being screened, with the aim of creating cinemas that make watching films an even more enjoyable experience.」

「The company will partially renovate the interior of Cinema Qualite to create a more attractive cinema space and increase theatrical revenue, while」

「Cinema Qualite contributed to audience development by screening many distinctive films characteristic of an independent cinema, including films shown at the Qualite Fantastic! Cinema Collection 2017 festival,」

「The company aims to create cinemas where customers can enjoy watching films by holding the fourth edition of the Qualite Fantastic! Cinema Collection film festival at Cinema Qualite, expanding the food menu and merchandise sold at the concession stand, and installing handmade-style in-cinema displays.」

「In addition to holding the film festival Qualite Fantastic! Cinema Collection 2016 at Cinema Qualite and screening distinctive films that stand apart from multiplex offerings,」

「The company will communicate the enjoyment of visiting a cinema through diverse programming initiatives at Cinema Qualite, including film festivals and “Oto-Qualite,” which introduces films that have not had theatrical releases, an expanded selection of food and merchandise at the concession stand, and handmade-style in-cinema displays.」