A business structure that prioritizes customer share over market share
First written in FY2018. 5 of 11 entries say "Advanced", first in FY2022. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「Against these market conditions, revenue increased year on year as expanded purchases through the web and growth in concluded transactions at the Kansai branch, which had been operating for 2 years, drove an increase in the total number of units sold.」
Direct purchases from individuals using the Web and the Kansai branch’s sales activities continued, leading to an increase in the number of properties sold and higher revenue. - FY2024AdvancedAnnual report
「Against this backdrop, the business worked to shorten its operating cycle and be more selective in its purchases. In addition, the Kansai branch, opened in the fourth quarter of the previous fiscal year, began full-scale operations, leading to an increase in the number of properties sold and higher revenue year on year.」
As a measure to expand customer contact points and the sales area, the Kansai branch began full-scale operations, resulting in an increase in the number of properties sold and higher revenue. - FY2024-Q3RestatedAnnual report
「Against this backdrop, the Kansai branch opened in the fourth quarter of the previous fiscal year began sales activities, keeping the average selling price approximately at the year-earlier level, while the number of units sold increased and revenue rose year on year.」
Revenue growth from the expansion of the sales area and the increase in sales volume through the Kansai branch’s sales activities has continued. - FY2024-Q2AdvancedAnnual report
「Against this backdrop, the Kansai branch opened in the fourth quarter of the previous fiscal year began sales activities, keeping the average selling price approximately at the year-earlier level, while the number of units sold increased and revenue rose year on year.」
As a measure to expand customer contact points and the sales area, the Kansai branch began sales activities, resulting in an increase in sales volume and revenue growth. - FY2023AdvancedAnnual report
「The resale business for renovated used condominiums strengthened direct purchases from individual customers and expanded its service area into the suburbs of the Tokyo metropolitan area. It also opened a Kansai branch and began full-scale sales activities in the Kansai region, centered on Osaka.」
The policy of using the Web and company-owned facilities for direct purchases and expanding the service area progressed to the opening of the Kansai branch and the start of operations centered on Osaka. - FY2022AdvancedAnnual report
「In the business of renovating and reselling pre-owned condominiums, in addition to purchases through conventional brokerage companies, we have pursued direct purchases from individuals using the Web, our own cinemas, restaurants, and other channels, leading to an increase in the number of properties acquired. While further strengthening this expertise, we will expand the areas in which we purchase and sell properties and enhance our competitiveness.」
As a specific measure reflecting the priority placed on customer share, direct purchases from individuals using the Web, cinemas, and restaurants led to an increase in the number of properties acquired, and the service area expanded to the suburbs of the Tokyo metropolitan area. - FY2021RestatedAnnual report
「While maintaining this structure, we have newly incorporated direct purchasing from and sales to end users, using the Web, our own stores, and cinemas as sales channels. Through the activities of our one-stop service for end users, “リノまま,” we will build a high-quality brand image, while pursuing not only higher profit margins but also expansion into new areas.」
As specific measures reflecting the priority placed on customer share, direct purchasing and sales using the Web, stores, and cinemas, as well as the expansion of リノまま into new areas, are continuing. - FY2020-Q3RestatedAnnual report
「Specifically, in the video business, when turning a project into a film, we sell it to theaters operated by other companies, rather than limiting screenings to our own theaters, and collaborate with corporate promotions. In the food and beverage business, we have added Japanese-style formats to our dining and bar formats to improve our ability to respond to customer and regional needs. In the prepared-food business, in addition to expanding sales of prepared foods at department stores and supermarkets, we are addressing the B2B market through corporate delivery services and other offerings. In the business of renovating and reselling pre-owned condominiums, we are focused on creating added value, including by providing individual customers with a one-stop service covering everything from property acquisition through renovation.」
The company continues to prioritize customer share over market share and enhance the value provided to customers by combining its video, food and beverage, prepared-food, and real estate businesses. - FY2020-Q2Developing sales channels for the prepared-food businessAnnual report
「Specifically, in the video business, when turning a project into a film, we sell it to theaters operated by other companies, rather than limiting screenings to our own theaters, and collaborate with corporate promotions. In the food and beverage business, we have added Japanese-style formats to our dining and bar formats to improve our ability to respond to customer and regional needs. In the prepared-food business, in addition to expanding sales of prepared foods at department stores and supermarkets, we are addressing the B2B market through corporate delivery services and other offerings. In the business of renovating and reselling pre-owned condominiums, we are focused on creating added value, including by providing individual customers with a one-stop service covering everything from property acquisition through renovation.」
As specific measures to expand customer share, the company has identified a combination of expanded prepared-food sales at department stores and supermarkets and delivery services for corporate customers. - FY2020-Q1RestatedAnnual report
「For this consumer market, our core businesses have focused on developing the capabilities needed to establish a business structure that prioritizes expanding our customer share over market share, enabling us to provide a range of services to specific customer groups at once. Specifically, in the video business, when turning a project into a film, we sell it to theaters operated by other companies, rather than limiting screenings to our own theaters, and collaborate with corporate promotions. In the food and beverage business, we have added Japanese-style formats to our dining and bar formats to improve our ability to respond to customer and regional needs. In the prepared-food business, we are expanding beyond retail sales to address the B2B market through corporate delivery services and other offerings. In the business of renovating and reselling pre-owned condominiums, we are focused on creating added value, including by providing individual customers with a one-stop service covering everything from property acquisition through renovation.」
The company has reaffirmed its policy of prioritizing customer share over market share and enhancing the value provided to customer groups by combining its video, food and beverage, prepared-food, and real estate businesses. - FY2018First statedAnnual report
「For this consumer market, our core businesses have focused on developing the capabilities needed to establish a business structure that prioritizes expanding our customer share over market share, enabling us to provide a range of services to specific customer groups at once.」
The company has explicitly stated its intention to prioritize expanding customer share over market share by providing specific customer groups with a range of services, including video, food and beverage, and real estate services.