Intensifying Competition from Major Consulting Firms and Overseas Companies Entering the Market
First written in FY2022. 2 of 4 entries say "Worsened", first in FY2023. Latest entry: FY2025.
Business Coach moved to the "Worse" side of this theme in 2023.
The whole theme swung hardest in 2023: 1 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2025MitigatedAnnual report
「The Group is differentiating itself from competitors by transforming its business structure from merely providing coaching services into that of a "human capital management producer" that provides one-stop support for clients' human resources and organizational challenges.」
While continuing to recognize the risk of intensifying competition, it identifies one-stop support, the use of performance data, integration with HR tech, and account strategies as countermeasures. - FY2024WorsenedAnnual report
「There are also concrete moves to use AI services in coaching, and the target users and methods of coaching are becoming more diverse, potentially causing the market to change dynamically.」
In addition to the entry of major consulting firms and overseas companies, it newly indicates the potential for service diversification through AI use and market volatility. - FY2023WorsenedAnnual report
「Against this backdrop, companies have begun announcing their entry into the coaching business, raising concerns that competition will intensify as more coaching service providers with diverse characteristics enter the market.」
The note explicitly raises concerns about intensifying competition in light of companies announcing their entry into the coaching business. - FY2022First statedAnnual report
「If major consulting firms or overseas companies involved in coaching-related businesses enter the Japanese market, intensified competition with rivals could lead to lower prices or the loss of projects for reasons other than price competition.」
While indicating its view that it currently has a competitive advantage, the company describes the risks to pricing and project acquisition posed by future new entrants.