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airCloset (9557) · FactWorsened

Profitability Management Using CAC Payback and LTV/CAC

First written in FY2022. 5 of 7 entries say "Worsened", first in 2026-05-15. Latest entry: FY2026.

7entries
5years
4from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2022 – FY2026-H12022: 120222023: 020232024: 020242025: 020252026: 62026
Same theme, other companies
Managing Customer Acquisition Investment Efficiency Using LTV/CACA theme 8 companies write about · 2 as a headwind · 6 as a tailwind

airCloset moved to the "Worse" side of this theme in 2026.

0 other companies' latest entry also says "Worsened".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. FY2026WorsenedAnnual report

    「In addition to the fact that re-registration by former members, which had been anticipated following the release of Self-Select, fell short of expectations, raising awareness and transforming the member-acquisition model have taken time. As a result, we curtailed advertising and promotional activities in the spring, and the number of members at the end of the fiscal year declined year on year.」

    Problems with member acquisition efficiency have become apparent in the form of a decline in members, accompanied by a failure to achieve the target for re-registering former members, delays in transforming the acquisition model, and reduced advertising.
  3. FY2026-H1Short-term acquisition efficiency below expectationsAnnual report

    「Although short-term member-acquisition efficiency fell below expectations as a result of strengthening advertising and promotional activities in the autumn, monthly members continue to increase.」

    States that short-term member acquisition efficiency fell below expectations as advertising and promotional activities were strengthened.
  4. FY2022First statedAnnual report

    「We recover customer acquisition cost (CAC) in 2.5 months (Note 1) and have established a structure that generates earnings over the long term even after CAC payback.」

    Manages customer acquisition efficiency based on the CAC payback period and LTV/CAC.
Moved together

"Risk of falling short of the monthly membership target and declining existing membership" moved the same way as this thread, in the same document, in 5 of its 7 moves.

5322★1234
  1. ★This thread
  2. 1Risk of falling short of the monthly membership target and declining existing membership5×
  3. 2Policy to achieve net income profitability while continuing upfront investment3×
  4. 3EBITDA was positive while the company reported an operating loss and a net loss2×
  5. 4Increased Fixed Costs and Investment Recovery Risk Associated with Warehouse Expansion and Relocation2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for airCloset yet. It last moved in the Financial Results Presentation of 2026-08-14: "Worsened".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Profitability Management Using CAC Payback and LTV/CAC | airCloset,Inc. (9557) | Komori