Contraction in the Beauty Market and Intensifying Competition Among Hair Salons
First written in FY2016. 23 of 30 entries say "Restated". Latest entry: FY2026.
M・H・GROUP LTD. moved to the "Worse" side of this theme in 2026, 2 years after the typical company in this theme (2024).
The whole theme swung hardest in 2020: 3 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「Longer intervals between visits have emerged, driven by greater cost-consciousness resulting from price increases and weakening consumer sentiment.」
The report states that rising prices and weakening consumer sentiment are specifically affecting demand in the beauty industry through longer intervals between visits. - FY2026-H1WorsenedAnnual report
「In the beauty industry to which the Group belongs, longer intervals between visits have emerged, driven by greater cost-consciousness resulting from price increases and weakening consumer sentiment.」
Against the previous description of the recovery in salon visitors and the rise in average customer spend, the report newly observes longer intervals between visits due to rising prices and weakening consumer sentiment. - FY2025RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors has recovered to pre-pandemic levels, and average customer spend has also increased as customer needs have diversified following the COVID-19 pandemic.」
The report reconfirms the recovery in salon visitors to pre-pandemic levels and the rise in average customer spend, and continues to recognize that demand-side risks have eased. - FY2024MitigatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors has recovered to pre-pandemic levels, and average customer spend has also increased as customer needs have diversified following the COVID-19 pandemic.」
As the number of salon visitors has recovered to pre-pandemic levels and average customer spend has increased, the report states that demand-side risks have eased further from the recovery phase through the previous fiscal year. - FY2024-Q3RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
The report continues to describe the recovery in salon visitors, the increase in the number of customers and the rise in average customer spend. - FY2024-Q2RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
The report continues to describe the recovery in salon visitors, the increase in the number of customers and the rise in average customer spend. - FY2024-Q1RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
The report continues to describe the recovery in salon visitors, the increase in the number of customers and the rise in average customer spend. - FY2023RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
The report describes the recovery in salon visitors, the increase in the number of customers and the rise in average customer spend, and continues to recognize that concerns on the demand side have been partly alleviated. - FY2023-Q3RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
The report continues to describe the recovery in salon visitors, as well as increases in the number of customers and average customer spend resulting from the diversification of customer needs. - FY2023-Q2MitigatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, while the number of customers and average customer spend have also been increasing due to the diversification of customer needs during the COVID-19 pandemic.」
As the number of salon visitors is beginning to recover, the report states that the number of customers and average customer spend have increased, partly easing concerns on the demand side of the beauty market. - FY2023-Q1RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, but recovery to pre-pandemic conditions is expected to take time.」
The report continues to recognize that, while the number of salon visitors is beginning to recover, returning to the previous level will take time. - FY2022RestatedAnnual report
「The beauty industry in which our Group operates has numerous competitors, including individual business operators, and can fairly be described as oversupplied with salons. However, the number of students attending beauty schools to become hairstylists is trending downward, making the securing of personnel an industry-wide challenge.」
The report continues to describe oversupply, competition and difficulty securing personnel in the beauty industry as contributing to a difficult operating environment. - FY2022-Q3RestatedAnnual report
「In the beauty industry in which our Group operates, the number of salon visitors is beginning to recover, but recovery to pre-pandemic conditions is expected to take time.」
The report continues to recognize that, while the number of salon visitors is beginning to recover, returning to the previous level will take time. - FY2021RestatedAnnual report
「On the other hand, the beauty industry in which our Group operates has numerous competitors, including individual business operators, and can fairly be described as oversupplied with salons. However, the number of students attending beauty schools to become hairstylists is trending downward, making the securing of personnel an industry-wide challenge.」
The report continues to describe oversupply, competition and difficulty securing personnel in the beauty industry as contributing to a difficult operating environment. - FY2021-Q2RestatedAnnual report
「During the six-month period ended [the current second quarter], there were no newly arising business or other risks, nor any material changes to the business and other risks described in the Annual Securities Report for the prior fiscal year.」
The report states that there have been no material changes concerning the risks associated with contraction of the beauty market and intensifying competition among beauty salons. - FY2020-Q3RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2019RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2019-Q2RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2019-Q1RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2018RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2018-Q3RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2018-Q2RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2018-Q1RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2017RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2017-Q3RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2017-Q2RestatedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report continues to describe the difficult industry environment, characterized by an oversupply of beauty salons, a decline in the number of beauty-school students and difficulty securing personnel. - FY2017-Q1WorsenedAnnual report
「The beauty industry is oversupplied with salons, while the number of students at beauty schools is trending downward, making the securing of personnel an industry-wide challenge and creating a difficult operating environment.」
The report explicitly identifies oversupply of salons, the decline in the number of beauty-school students and the challenge of securing personnel, providing a more specific description of the difficult industry environment. - FY2016First statedAnnual report
「In Japan, as the overall market continues to contract, competition among beauty salons is becoming increasingly intense. Combined with a shortage of hairstylists, this is expected to result in a difficult operating environment going forward.」
The report recognizes as risks the difficult operating environment resulting from the simultaneous contraction of the market, intensifying competition and a shortage of personnel.