Decline in Paid Subscribers
First written in FY2016-Q3. 27 of 36 entries say "Worsened", first in FY2017-Q1. Latest entry: 2026-08-07.
Mti moved to the "Worse" side of this theme in 2016.
0 other companies' latest entry also says "Worsened".
- FY2026-H1WorsenedAnnual report
「The number of paid subscribers in the business was 3.18 million, down 60,000 from the end of September 2025, due to a 60,000 decline in paid subscribers at consolidated subsidiary 株式会社ビデオマーケット following the transfer of all of its shares. The number of paid subscribers in the business was 460,000, down 10,000 from the end of September 2025.」
Paid subscribers in the content business fell by 60,000 from the end of September 2025, while the healthcare business also declined by 10,000. The content business explicitly attributed the 60,000 decline to the transfer of ビデオマーケット. - FY2025Content subscribers increased, while healthcare subscribers declinedAnnual report
「The number of paid subscribers in the business was 470,000, down 40,000 from the end of September 2024.」
While subscriber numbers in the content business turned to growth, monthly paid subscribers in the healthcare business fell by 40,000 year on year to 470,000, with subscriber decline risks moving differently across the businesses. - FY2025-H1MitigatedAnnual report
「Paid subscribers in the business increased to 3.21 million, up 130,000 from 30 September 2024, due to the acquisition of a company engaged in music distribution and other businesses and strong enrollment through carrier shops. Excluding the acquisition effect, paid subscribers still increased slightly as the number of paid subscribers to AdGuard and other services continued to expand.」
Paid subscribers in the content business, which had continued to decline, turned to growth including the impact of acquisitions and also edged up excluding acquisition effects. Monthly paid subscribers in the healthcare business were 500,000, down 10,000, and there was no indication that the risk of declines across all businesses had been eliminated. - FY2024WorsenedAnnual report
「The number of paid subscribers in the business was 3.07 million, down 60,000 from the end of September 2023.」
Paid subscribers in the content business fell by 60,000 from the same point in the previous year, and the decline continued. - FY2024-Q2Subscriber numbers continued to decline, although the pace of decline narrowedAnnual report
「The number of paid subscribers in the business was 3.10 million, down 30,000 from the end of September 2023. Monthly paid subscribers in the business were 530,000, down 20,000 from the end of September 2023.」
Paid subscribers in the content business fell by 30,000 from the end of September 2023, while monthly paid subscribers in the healthcare business fell by 20,000. The decline in the content business narrowed from 40,000 in the previous quarter. - FY2024-Q1Decline continued, although the pace of decline was limitedAnnual report
「The business had 3.09 million paid subscribers, down 40,000 from 30 September 2023. As the number of paid subscribers to AdGuard, a security-related app, continued to expand, the number of paid subscribers remained broadly flat.」
Paid subscribers in the content business declined by 40,000 from the end of September 2023. The company, however, explained that the expansion of AdGuard had limited the decline and kept the number broadly flat. - FY2023WorsenedAnnual report
「Paid subscribers in the content business were 3.13 million, down 70,000 from the end of September 2022. The number of paid subscribers has remained broadly flat as the number of paid subscribers to the security app AdGuard has continued to expand.」
Paid subscribers in the content business fell by 70,000 from the same point in the previous year. The company explained that the expansion of AdGuard was limiting the decline. - FY2023-Q3WorsenedAnnual report
「The number of paid subscribers in the business was 3.14 million, down 60,000 from the end of September 2022.」
Paid subscribers in the content business fell by 60,000 from the end of September 2022, declining from 3.16 million in the previous quarter to 3.14 million. - FY2023-Q2WorsenedAnnual report
「The number of paid subscribers in the business was 3.16 million, down 40,000 from the end of September 2022. The number of paid subscribers has remained broadly flat as the number of paid subscribers to the security app AdGuard has continued to expand.」
Paid subscribers in the content business fell by 40,000 from the end of September 2022 to 3.16 million, widening the decline from the 20,000 decrease at the time of the previous disclosure. The company, however, explained that the expansion of AdGuard was keeping the number broadly flat. Monthly paid subscribers in the healthcare business also fell by 20,000 to 570,000. - FY2023-Q1MitigatedAnnual report
「The number of paid subscribers in the business was broadly flat at 3.18 million, down 20,000 from the end of September 2022. The pace of net subscriber losses in the business has been narrowing as the number of paid subscribers to the security app AdGuard has continued to expand.」
Paid subscribers in the content business fell by only 20,000 from the end of September 2022, and the company explained that the expansion of AdGuard was narrowing the pace of net losses. Monthly paid subscribers in the healthcare business also fell by 10,000 to 580,000. - FY2022-Q3WorsenedAnnual report
「The number of paid subscribers in the business was 3.20 million, down 320,000 from the end of September 2021. Net subscriber losses widened following the termination of feature phone services by mobile carriers, but excluding this factor, the pace of net losses in the business has been narrowing as the number of paid subscribers to the security app AdGuard has continued to expand.」
Paid subscribers in the content business fell by 320,000 from the end of September 2021 to 3.20 million, widening the decline from the 250,000 decrease at the time of the previous disclosure. The termination of feature phone services had an impact, while the company explained that AdGuard was narrowing the pace of net losses. - FY2022-Q2WorsenedAnnual report
「The number of paid subscribers in the business was 3.27 million, down 250,000 from the end of September 2021. Net subscriber losses temporarily widened following the termination of feature phone services by mobile carriers, but excluding this factor, the pace of net losses has been narrowing as the security app AdGuard has performed well in acquiring new subscribers through mobile phone retailers. The number of paid subscribers in the business was 620,000, down 20,000 from the end of September 2021.」
Paid subscribers in the content business fell by 250,000 from the end of September 2021 to 3.27 million, while the healthcare business also saw a decline of 20,000 to 620,000. The termination of feature phone services had an impact, while the company explained that AdGuard was narrowing the pace of net losses. - FY2022-Q1WorsenedAnnual report
「The number of paid subscribers in the business was 3.33 million, down 190,000 from the end of September 2021. The decline during the quarter was larger due to the termination of feature phone services by mobile carriers, but excluding this factor, the pace of net subscriber losses has been narrowing as the security app AdGuard has performed well in acquiring new subscribers through mobile phone retailers.」
Paid subscribers in the content business fell by 190,000 from the end of September 2021, with the termination of feature phone services exacerbating the decline. The company, however, explained that AdGuard was narrowing the pace of net losses. Paid subscribers in the healthcare business also fell by 20,000 to 620,000. - FY2021WorsenedAnnual report
「Paid subscribers in the content business were 4.16 million, down 430,000 from the end of September 2020. Paid subscribers in the healthcare business were 640,000, down 70,000 from the end of September 2020.」
Paid subscribers in the content and healthcare businesses declined by 430,000 and 70,000, respectively, from the end of September 2020. - FY2021-Q3WorsenedAnnual report
「The number of paid subscribers in the business was 3.57 million, down 310,000 from the end of September 2020. Net subscriber losses have continued, but the pace of net losses has been narrowing as the security app AdGuard has performed well in acquiring new subscribers through mobile phone retailers.」
Paid subscribers in the content business fell by 310,000 from the end of September 2020, and net subscriber losses continued. The company, however, explained that strong subscriber acquisition for AdGuard was narrowing the pace of net losses. - FY2021-Q2WorsenedAnnual report
「The number of paid subscribers in the business was 3.69 million, down 190,000 from the end of September 2020. Net subscriber losses have continued, but the pace of net losses has been narrowing as the security app AdGuard has performed well in acquiring new subscribers through mobile phone retailers.」
Paid subscribers in the content business fell by 190,000 from the end of September 2020, widening the net loss from the 100,000 decline at the time of the previous disclosure. The company, however, explained that AdGuard was contributing to a narrowing of the net loss. - FY2021-Q1Net subscriber losses continued, but the decline narrowedAnnual report
「The number of paid subscribers in the business was 3.78 million, down 100,000 from the end of September 2020. Net subscriber losses have continued, but the pace of net losses has been narrowing as the security app AdGuard has performed well in acquiring new subscribers through mobile phone retailers. The number of paid subscribers in the business was 700,000, down 10,000 from the end of September 2020.」
Although paid subscribers declined in both the content and healthcare businesses from the end of September 2020, the content business saw narrower net subscriber losses as AdGuard performed well in acquiring subscribers. - FY2020-Q3WorsenedAnnual report
「Although revenue benefited from the acquisition of businesses including the music streaming site musico and higher revenue from the original comics business, the number of smartphone paid subscribers fell to 3.80 million as of the end of June 2020, down 120,000 from the end of September 2019. Total paid subscribers also fell to 4.67 million, down 120,000 year on year, resulting in revenue of ¥19,452 million, down 4.8% year on year.」
The number of smartphone paid subscribers fell from 3.91 million at the end of the previous quarter to 3.80 million, while total paid subscribers fell from 4.81 million to 4.67 million, both down 120,000 from the end of September 2019. - FY2020-Q2Total subscribers were flat following the business acquisition but declined year on yearAnnual report
「Revenue was ¥12,946 million, down 7.1% year on year. The acquisition of businesses including the music streaming site musico resulted in 3.91 million smartphone paid subscribers as of the end of March 2020, down 10,000 from the end of September 2019, while total paid subscribers were broadly flat at 4.81 million, up 20,000.」
The business acquisition increased total paid subscribers by 20,000 from the end of September 2019, while smartphone paid subscribers declined by 10,000, and total paid subscribers continued to decline year on year. - FY2020-Q1Year-end subscribers increased due to the acquisition, but declined year on yearAnnual report
「As a result of the acquisition of businesses including the music streaming site musico, the number of smartphone paid subscribers rose to 4.05 million as of the end of December 2019, up 130,000 from the end of September 2019, while total paid subscribers increased to 5.00 million, up 210,000. However, as total paid subscribers declined year on year, revenue was ¥6,104 million, down 11.0% year on year.」
The acquisition of the music streaming business increased the number of smartphone paid subscribers and total paid subscribers from the end of September 2019, while total paid subscribers continued to decline year on year. - FY2019-Q3WorsenedAnnual report
「As of the end of June 2019, the number of smartphone paid subscribers was 4.08 million, down 490,000 from the end of September 2018, while total paid subscribers stood at 4.99 million, down 610,000.」
The number of smartphone paid subscribers fell by 490,000 from the end of September 2018, while total paid subscribers fell by 610,000, resulting in a further decline in subscribers. - FY2019-Q2WorsenedAnnual report
「As the acquisition of paid smartphone subscribers through mobile shops remained sluggish, paid smartphone subscribers totaled 4.27 million at 31 March 2019, down 300,000 from 30 September 2018, while total paid subscribers totaled 5.22 million, down 380,000 from the same date.」
The number of smartphone paid subscribers fell by 300,000 from the end of September 2018, while total paid subscribers fell by 380,000, and the decline in subscribers continued. - FY2019-Q1WorsenedAnnual report
「As of the end of December 2018, the number of smartphone paid subscribers was 4.41 million, down 160,000 from the end of September 2018, while total paid subscribers stood at 5.40 million, down 200,000.」
The number of smartphone paid subscribers and total paid subscribers declined further from the end of September 2018. - FY2018WorsenedAnnual report
「As of the end of September 2018, the number of smartphone paid subscribers was 4.57 million, down 750,000 from the end of September 2017, while total paid subscribers stood at 5.60 million, down 960,000.」
The number of smartphone paid subscribers fell by 750,000 year on year, while total paid subscribers fell by 960,000, resulting in a further decline in subscribers. - FY2018-Q3WorsenedAnnual report
「As of the end of June 2018, the number of smartphone paid subscribers was 4.70 million, down 620,000 from the end of September 2017, while total paid subscribers stood at 5.77 million, down 790,000.」
The number of smartphone paid subscribers fell by 620,000 from the end of September 2017, while total paid subscribers fell by 790,000, widening the decline from the previous disclosure. - FY2018-Q2WorsenedAnnual report
「As of the end of March 2018, the number of smartphone paid subscribers was 5.01 million, down 310,000 from the end of September 2017, while total paid subscribers stood at 6.14 million, down 420,000.」
The number of smartphone paid subscribers fell from 5.32 million at the end of September 2017 to 5.01 million, while total paid subscribers fell from 6.56 million to 6.14 million, widening the decline. - FY2018-Q1WorsenedAnnual report
「As of the end of December 2017, the number of smartphone paid subscribers was 5.16 million, down 160,000 from the end of September 2017, while total paid subscribers stood at 6.35 million, down 210,000.」
The number of smartphone paid subscribers fell from 5.32 million at the end of the previous quarter to 5.16 million, while total paid subscribers fell from 6.56 million to 6.35 million. - FY2017WorsenedAnnual report
「As of the end of September 2017, the number of smartphone paid subscribers was 5.32 million, down 370,000 from the end of September 2016, while total paid subscribers stood at 6.56 million, down 660,000.」
The number of smartphone paid subscribers fell from 5.43 million to 5.32 million, while total paid subscribers fell from 6.74 million to 6.56 million, and the decline from the end of September 2016 also widened. - FY2017-Q3WorsenedAnnual report
「As of the end of June 2017, the number of smartphone paid subscribers was 5.43 million, down 260,000 from the end of September 2016, while total paid subscribers stood at 6.74 million, down 480,000.」
The number of smartphone paid subscribers declined further from 5.49 million at the time of the previous disclosure to 5.43 million, while total paid subscribers fell from 6.86 million to 6.74 million. - FY2017-Q2WorsenedAnnual report
「As of the end of March 2017, the number of smartphone paid subscribers was 5.49 million, down 200,000 from the end of September 2016, while total paid subscribers stood at 6.86 million, down 360,000.」
The number of smartphone paid subscribers fell by 200,000 from the end of the previous quarter, while total paid subscribers fell by 360,000, with the decline widening from the previous disclosure. - FY2017-Q1WorsenedAnnual report
「As of the end of December 2016, the number of smartphone paid subscribers was 5.60 million, down 90,000 from the end of September 2016, while total paid subscribers stood at 7.04 million, down 180,000.」
The number of smartphone paid subscribers and total paid subscribers declined further from the end of the previous quarter. - FY2016-Q3MaterialisedAnnual report
「Paid smartphone subscribers totaled 5.74 million at 30 June 2016, down 260,000 from 30 September 2015, while total paid subscribers totaled 7.35 million, down 590,000 from the same date.」
The declines in paid smartphone subscribers and total paid subscribers are shown together with the number of subscribers and the comparison date.