Cellular 6X Management (CX, EX, DX, DayX, SX and GX)
First written in FY2025. 3 of 4 entries say "Advanced", first in 2026-05-08. Latest entry: 2026-07-30.
No other company in this theme has enough history to compare yet.
- 2026-07-30AdvancedResults presentation
「Each business: Promote “LTV focus” and “CX improvement” as the pillars of business operations」
Explicitly identified a focus on LTV and improving CX as the pillars of business operations, and disclosed handset-upgrade initiatives, collaborations with local stores, smartphone classes, and other activities. - FY2026AdvancedAnnual report
「In light of these changes in the business environment, we announced the “Medium-Term Management Plan: Fiscal 2025–Fiscal 2030” to achieve sustainable growth going forward. Under the medium-term management plan, toward the vision of “Enriching the future of this island through new value. Giving our all to the local community! Okinawa Cellular,” we will promote Cellular 6X (síks) management and achieve stable growth in our core businesses while significantly expanding our growth areas.」
The company placed Cellular 6X management at the center of its medium-term management plan for fiscal 2025 through fiscal 2030 and specified plans for stable growth in its core businesses and significant expansion of its growth areas. - 2026-05-08AdvancedResults presentation
「Launched the new brand statement “All for Family.”」
Indicated the launch of a new brand statement and the start of a co-creation project originating from residents' voices as activities focused on CX. - FY2025First statedAnnual report
「■Cellular 6X (síks) management We will promote management through the following six Xs to build a growth platform that functions even in an unpredictable era and bring about social transformation in Okinawa. 1. CX (Customer Experience) Implementing customer-centric strategies and initiatives 2. EX (Employee Experience) Creating a workplace environment full of initiative through DX and DayX 3. DX (Digital Transformation) Improving productivity through the promotion of DX 4. DayX (Day Transformation) *A term coined by the company Designing and creating new ways of working to improve creativity 5. SX (Sustainability Transformation) Improving our ability to generate earnings over the medium to long term alongside Okinawa's growth 6. GX (Green Transformation) Preserving Okinawa's rich natural environment and creating new businesses」
The company stated for the first time a management model integrating customer experience, employee experience, DX, ways of working, sustainability, and green initiatives as six Xs in its medium-term management plan for fiscal 2025 through fiscal 2030.