Multi-use and Expansion of the au Ecosystem
First written in FY2016. 33 of 37 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-07-30.
1 other company's latest entry also says "Advanced".
- 2026-07-30AdvancedFinancial Results Presentation
「Secured net additions for 4 consecutive quarters」
Total au Denki subscriptions increased from 81,600 to 84,000, with net additions secured for 4 consecutive quarters. - FY2026AdvancedAnnual report
「The au Denki business will enter the retail electricity business and expand its operations.」
Entry into the retail electricity business changed from being described as a plan to being recorded in the company history as completed in October 2025, moving the business into the expansion phase. - FY2026-H1AdvancedAnnual report
「During the first six months of the fiscal year, the mobile services business focused on customer-oriented services, including promoting its multi-brand strategy and improving network quality. As a result, total subscriptions increased by 9,400 from the end of the first six months of the previous fiscal year, or 1.4%, to 692,300. Mobile total revenue increased by ¥712 million year on year, or 3.3%, to ¥22,590 million.」
Mobile total revenue increased to ¥22,590 million through the multi-brand strategy and improvements in network quality, while the number of mobile subscriptions also expanded. - FY2025AdvancedAnnual report
「We are targeting sales of approximately ¥30 billion in fiscal 2030 in growth areas. In the au Denki business, we entered the retail electricity business, while in the business services business we aim for significant growth by promoting the digitalisation of local communities and developing smart cities.」
The company identified entry into the retail electricity business for au Denki and explicitly cited local digitalisation and smart-city development as means of expanding its growth areas. The sales target itself is recorded under t64. - FY2025-H1AdvancedAnnual report
「Multi-brand total revenue increased by ¥298 million year on year, or 1.4%, to ¥21,878 million. Of this, multi-brand communications revenue increased by ¥126 million, or 0.7%, to ¥18,276 million. Multi-brand value-added revenue increased by ¥171 million, or 5.0%, to ¥3,601 million.」
Multi-brand total revenue and communications revenue increased, while value-added revenue rose 5.0% year on year to ¥3,601 million. - FY2024AdvancedAnnual report
「Multi-brand value-added revenue increased by ¥444 million from the previous fiscal year, or 6.9%, to ¥6,927 million. During the fiscal year, gross additions for lifestyle design services increased by 29,900 subscriptions from the previous fiscal year to 12,400, while the total number of subscriptions increased by 12,400, or 19.8%, to 75,000.」
Value-added revenue increased to ¥6,927 million, and lifestyle design services, which had declined in the previous fiscal year, also recovered to 75,000 subscriptions. - FY2024-Q3AdvancedAnnual report
「During the first nine months of the fiscal year, gross additions for lifestyle design services increased by 20,500 subscriptions year on year, while the total number of subscriptions increased by 2,900, or 4.3%, to 69,800.」
For lifestyle design services, which had seen a decline in subscriptions in the third quarter of the previous fiscal year, gross additions reached 7,200 and the total number of subscriptions also recovered to 69,800. - FY2024-Q1Further decline in lifestyle design subscriptionsAnnual report
「During the first quarter of the fiscal year, gross additions decreased by 8,100 subscriptions year on year to negative 2,700, while the total number of subscriptions decreased by 25,700, or 30.0%, to 59,900.」
The number of lifestyle design subscriptions fell 30.0% year on year to 59,900, with the decline from the previous fiscal year continuing into the first quarter. - FY2023Lifestyle design subscriptions declined during the fiscal yearAnnual report
「During the fiscal year, cancellations increased due to the removal of the cap on fuel cost adjustments. Gross additions decreased by 43,600 subscriptions from the previous fiscal year to negative 17,500, while the total number of subscriptions decreased by 17,500, or 21.8%, to 62,600.」
As in the third quarter, an increase in cancellations driven by the removal of the cap on fuel cost adjustments was also confirmed in the full-year results, and the number of subscriptions to lifestyle design services, including au Denki, decreased to 62,600. - FY2023-Q3Decrease in lifestyle design subscriptionsAnnual report
「During the first nine months of the fiscal year, cancellations increased due to the removal of the cap on fuel cost adjustments. Gross additions decreased by 32,900 subscriptions year on year to negative 13,300, while the total number of subscriptions decreased by 6,800, or 9.2%, to 66,900.」
Cancellations of lifestyle design services covering au Denki increased following the removal of the cap on fuel cost adjustments, resulting in a decline in the number of subscriptions. - FY2023-Q1AdvancedAnnual report
「During the first quarter of the fiscal year, gross additions for lifestyle design services decreased by 900 subscriptions year on year, or 14.3%, but the total number of subscriptions increased by 25,200, or 41.7%, to 85,600.」
The number of subscriptions to lifestyle design services covering au Denki increased to 85,600. Gross additions during the quarter, however, were below the level in the same quarter of the previous year. Multi-brand value-added ARPU was ¥770, down ¥2 year on year. - FY2022AdvancedAnnual report
「Multi-brand value-added ARPU increased by ¥42 from the previous fiscal year, or 6.5%, to ¥684, mainly due to growth in the number of subscriptions to Device Protection and au Smart Pass Premium. During the fiscal year, gross additions for lifestyle design services decreased by 9,500 subscriptions from the previous fiscal year, but the total number of subscriptions increased by 26,100, or 48.2%, to 80,200.」
ARPU for value-added services increased, as did the number of subscriptions to lifestyle design services, including au Denki. - FY2022-Q3AdvancedAnnual report
「Multibrand value-added ARPU increased by ¥51, or 8.1%, year on year to ¥683, mainly due to an increase in au Smart Pass Premium subscriptions. Subscriptions increased by 26,500, or 56.1%, year on year to 73,700.」
Value-added ARPU increased to ¥683, mainly due to au Smart Pass Premium, while subscriptions to lifestyle design services, including au Denki, increased to 73,700. - FY2022-Q2AdvancedAnnual report
「Multibrand value-added ARPU increased by ¥58, or 9.3%, year on year to ¥681, mainly due to an increase in au Smart Pass Premium subscriptions. Regarding lifestyle design services during the first six months of the fiscal year, net additions decreased by 8,700 subscriptions year on year, while subscriptions increased by 27,000, or 69.2%, year on year to 66,000.」
Value-added ARPU increased to ¥681, mainly due to au Smart Pass Premium, while subscriptions to lifestyle design services, including au Denki, increased to 66,000. - FY2022-Q1AdvancedAnnual report
「Multibrand total ARPU decreased by ¥31, or 0.6%, year on year to ¥4,915. Of this, multibrand telecommunications ARPU decreased by ¥108, or 2.5%, year on year to ¥4,226. Multibrand value-added ARPU increased by ¥77, or 12.6%, year on year to ¥689, mainly due to increases in au Smart Pass Premium and protection service subscriptions.」
Multibrand value-added ARPU, the metric corresponding to the former value-added ARPA, increased to ¥689 against a backdrop of higher au Smart Pass Premium and protection service subscriptions. In lifestyle design services, au Denki subscriptions also increased to 60,400. - FY2021AdvancedAnnual report
「Value-added ARPA increased by ¥55, or 12.5%, from the previous fiscal year to ¥495, mainly due to increases in au Smart Pass Premium and bundled-plan subscriptions.」
Value-added ARPA increased to ¥495. In addition, au Denki subscriptions reached 54,100, with the expansion of the lifestyle design services also shown in the figures. - FY2021-Q3AdvancedAnnual report
「Total ARPA increased by ¥150, or 2.1%, year on year to ¥7,172. Of this, au telecommunications ARPA increased by ¥95, or 1.4%, year on year to ¥6,685. Value-added ARPA increased by ¥55, or 12.7%, year on year to ¥487, mainly due to increases in au Smart Pass Premium and bundled-plan subscriptions. Regarding lifestyle design services during the first nine months of the fiscal year, net additions increased by 22,400 lines, or 355.6%, year on year to 28,700 lines, while subscriptions increased by 40,900 lines, or 649.2%, year on year to 47,200 lines.」
Value-added ARPA increased to ¥487, with higher au Smart Pass Premium and bundled-plan subscriptions identified as factors. au Denki subscriptions also reached 47,200, indicating continued expansion of the lifestyle design services. - FY2021-Q2AdvancedAnnual report
「Total ARPA increased by ¥135, or 1.9%, year on year to ¥7,126. Of this, au telecommunications ARPA increased by ¥77, or 1.2%, year on year to ¥6,644. Value-added ARPA increased by ¥58, or 13.7%, year on year to ¥482, mainly due to an increase in au Smart Pass Premium subscriptions. Beginning on 19 November 2019, au Denki was launched in the electricity supply area of The Okinawa Electric Power Company,Incorporated (excluding certain remote islands), combining its electricity business with the telecommunications and other services of the Company.」
Total ARPA, au telecommunications ARPA and value-added ARPA all increased year on year, with value-added ARPA reaching ¥482. In addition, au Denki subscriptions reached 39,000, updating the performance record for the lifestyle design service combining telecommunications and electricity. - FY2021-Q1AdvancedAnnual report
「Total ARPA increased by ¥149, or 2.2%, year on year to ¥7,049. Of this, au telecommunications ARPA increased by ¥90, or 1.4%, year on year to ¥6,577. Value-added ARPA increased by ¥59, or 14.3%, year on year to ¥472, mainly due to an increase in au Smart Pass Premium subscriptions. Beginning on 19 November 2019, au Denki was launched in the electricity supply area of The Okinawa Electric Power Company,Incorporated (excluding certain remote islands), combining its electricity business with the telecommunications and other services of the Company.」
Value-added ARPA increased to ¥472, and growth in value-added revenue through au Smart Pass Premium continued. In addition, au Denki subscriptions reached 28,100, demonstrating the performance of the lifestyle design services. - FY2020AdvancedAnnual report
「Value-added ARPA increased by ¥58, or 15.2%, from the previous fiscal year to ¥440, mainly due to an increase in au Smart Pass Premium subscriptions. Beginning on 19 November 2019, au Denki was launched in the electricity supply area of The Okinawa Electric Power Company,Incorporated (excluding certain remote islands), combining its electricity business with the telecommunications and other services of the Company.」
Value-added ARPA increased to ¥440, and au Denki was launched on 19 November 2019. A service combining telecommunications and electricity took concrete form as an initiative for the au economic zone, with year-end subscriptions reaching 18,500. - FY2020-Q3AdvancedAnnual report
「Total ARPA increased by ¥216, or 3.2%, year on year to ¥7,022. Of this, au telecommunications ARPA increased by ¥157, or 2.4%, year on year to ¥6,590. Value-added ARPA increased by ¥59, or 15.8%, year on year to ¥432, mainly due to an increase in au Smart Pass Premium subscriptions. Beginning on 19 November 2019, au Denki was launched in the electricity supply area of The Okinawa Electric Power Company,Incorporated (excluding certain remote islands), combining electricity supplied by The Okinawa Electric Power Company,Incorporated with telecommunications and other services provided by Okinawa Cellular.」
Value-added ARPA increased to ¥432, and au Denki, combining telecommunications and other services with electricity, was launched on 19 November 2019. The new service was added to the initiatives for the au economic zone. - FY2020-Q2AdvancedAnnual report
「Total ARPA increased by ¥237, or 3.5%, year on year to ¥6,991. Of this, au telecommunications ARPA increased by ¥177, or 2.8%, year on year to ¥6,567. Value-added ARPA increased by ¥60, or 16.5%, year on year to ¥424, mainly due to an increase in au Smart Pass Premium subscriptions.」
Total ARPA, au telecommunications ARPA and value-added ARPA all increased year on year, with value-added ARPA reaching ¥424. Higher au Smart Pass Premium subscriptions were identified as a factor behind the increase in value-added ARPA. - FY2020-Q1AdvancedAnnual report
「Total ARPA increased by ¥228, or 3.4%, year on year to ¥6,900. Of this, au telecommunications ARPA increased by ¥172, or 2.7%, year on year to ¥6,487. Value-added ARPA increased by ¥56, or 15.7%, year on year to ¥413, mainly due to an increase in au Smart Pass Premium subscriptions.」
Total ARPA, au telecommunications ARPA and value-added ARPA all increased year on year, with value-added ARPA reaching ¥413. Higher au Smart Pass Premium subscriptions were identified as a factor behind the increase in value-added ARPA. - FY2019AdvancedAnnual report
「Value-added ARPA increased by ¥47, or 14.0%, from the previous fiscal year to ¥382, mainly due to an increase in au Smart Pass Premium subscriptions.」
Value-added ARPA increased to ¥382, mainly due to higher au Smart Pass Premium subscriptions. - FY2019-Q3AdvancedAnnual report
「Total ARPA increased by ¥86, or 1.3%, year on year to ¥6,806. Of this, au telecommunications ARPA increased by ¥40, or 0.6%, year on year to ¥6,433. Value-added ARPA increased by ¥46, or 14.1%, year on year to ¥373, mainly due to an increase in au Smart Pass Premium subscriptions.」
Total ARPA, au telecommunications ARPA and value-added ARPA all increased year on year, with value-added ARPA reaching ¥373. - FY2019-Q2AdvancedAnnual report
「Value-added ARPA increased by ¥42, or 13.0%, year on year to ¥364, mainly due to an increase in au Smart Pass Premium subscriptions.」
The value-added service was identified as au Smart Pass Premium, and value-added ARPA increased to ¥364, mainly due to higher subscriptions. - FY2019-Q1AdvancedAnnual report
「Total ARPA increased by ¥22, or 0.3%, year on year to ¥6,672. Of this, au telecommunications ARPA decreased by ¥16, or 0.3%, year on year to ¥6,315. Value-added ARPA increased by ¥38, or 11.9%, year on year to ¥357, mainly due to an increase in au Smart Pass subscriptions.」
While au telecommunications ARPA declined, value-added ARPA increased to ¥357, mainly due to higher au Smart Pass subscriptions, and revenue growth from value-added services continued. - FY2018-Q3AdvancedAnnual report
「Total ARPA increased by ¥131, or 2.0%, year on year to ¥6,720. Of this, au telecommunications ARPA increased by ¥100, or 1.6%, year on year to ¥6,393. Value-added ARPA increased by ¥31, or 10.5%, year on year to ¥327, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥327, mainly due to higher au Smart Pass subscriptions, and revenue growth from value-added services continued. - FY2018-Q2AdvancedAnnual report
「Value-added ARPA increased by ¥32, or 11.0%, year on year to ¥322, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥322, mainly due to higher au Smart Pass subscriptions. In addition, the Upgrade Program EX, au HOME and new pricing plans were launched. - FY2018-Q1AdvancedAnnual report
「Total ARPA increased by ¥114, or 1.7%, year on year to ¥6,650. Of this, au telecommunications ARPA increased by ¥80, or 1.3%, year on year to ¥6,331, as the number of mobile devices per customer remained firm. Value-added ARPA increased by ¥34, or 11.9%, year on year to ¥319, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥319, mainly due to higher au Smart Pass subscriptions, and revenue growth from value-added services progressed. - FY2017AdvancedAnnual report
「We will build a circular economic-zone model centered on au WALLET by leveraging our strong customer base and touchpoints such as au shops.」
A circular economic-zone model centered on au WALLET was outlined. In addition, value-added ARPA increased by ¥22 from the previous fiscal year to ¥301, mainly due to higher au Smart Pass subscriptions. - FY2017-Q3AdvancedAnnual report
「Value-added ARPA increased by ¥19, or 6.9%, year on year to ¥296, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥296, mainly due to higher au Smart Pass subscriptions, marking further progress from the increase in the previous quarter. - FY2017-Q2AdvancedAnnual report
「Value-added ARPA increased by ¥14, or 5.1%, year on year to ¥290, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥290, mainly due to higher au Smart Pass subscriptions. During the quarter, the au STAR membership program for long-term customers was also launched. - FY2017-Q1AdvancedAnnual report
「Value-added ARPA increased by ¥10, or 3.6%, year on year to ¥285, mainly due to an increase in au Smart Pass subscriptions.」
Value-added ARPA increased to ¥285, mainly due to higher au Smart Pass subscriptions, indicating progress in expanding value-added revenue through mult use. - FY2016First statedAnnual report
「For mult use, we will strengthen the merchandise business to expand the au economic zone.」
Described as a measure to expand value-added revenue through content and merchandise businesses outside telecommunications.