Developing Company-Operated Stores That Integrate Telecommunications and Lifestyle
First written in FY2017-Q3. 6 of 7 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2022-Q3.
0 other companies' latest entry also says "Advanced".
- FY2022-Q3AdvancedAnnual report
「All au Style and au shops offer both the au and UQ mobile brands. Since December last year, we have introduced Quick Procedures at 250 au Style and au shops, enabling new contracts and handset upgrades to be completed quickly and easily in stores. This provides new experiential value by combining the convenience of online services with the attentive customer service and reassurance of a physical store.」
Advanced the integration of online and face-to-face services at multi-brand stores through the introduction of Quick Procedures at 250 stores. - FY2022-Q2AdvancedAnnual report
「All au Style and au shops now offer both the au and UQ mobile brands (※2). By transcending the boundaries between brands, we are working to remain close to each family member’s lifestyle through not only face-to-face support services but also the various life design services we provide.」
All au Style and au shops now offer both the au and UQ mobile brands, expanding the provision of multi-brand and life design services at stores. - FY2022-Q1AdvancedAnnual report
「At au Style and au shops, we are expanding the range of both the au and UQ mobile brands. By transcending the boundaries between brands, we are working to remain close to each family member’s lifestyle through not only face-to-face support services but also the various life design services we provide.」
Expanded the store initiative beyond concepts such as au Style into customer touchpoints offering both the au and UQ mobile brands and life design services. - FY2021AdvancedAnnual report
「In December last year, we introduced eKYC (electronic Know Your Customer) to the au online shop, enabling identity verification procedures to be completed online. In addition, when accepting new contracts for povo in March this year, we introduced eSIM (embedded Subscriber Identity Module) alongside eKYC, and are working to improve customer convenience and experiential value.」
Expanded the integration of stores and online services into online contract procedures using eKYC and eSIM. - FY2021-Q3AdvancedAnnual report
「Since November last year, we have been rolling out au Style, a new store concept that proposes and delivers new experiential value tailored to customers’ lifestyles. Starting with the refurbishment of au Shibuya Scramble Square, a KDDI directly operated store, KDDI directly operated stores nationwide and some au shops will be transformed under the new concept.」
Expanded the store initiative combining communications and lifestyle services from individual directly operated stores into the nationwide au Style store concept. - FY2021-Q2AdvancedAnnual report
「In August this year, we reopened au Minato Mirai as a store that combines the convenience of online services with the attentive customer service of a physical store through the use of digital technology.」
Gave concrete form to stores combining communications and lifestyle services by integrating online pre-selection, self-service terminals and in-store staff support. - FY2017-Q3First statedAnnual report
「On 28 December last year, we opened au SENDAI, a directly operated store. Making use of the largest floor area in the history of our directly operated stores, the store includes BLUE LEAF CAFÉ and hosts events and workshops, as well as initiatives supporting the Tohoku region. It embodies a new type of store that combines communications and lifestyle services.」
Opened au SENDAI, demonstrating a store format for a “life design company” combining a café, events and local support.