Customer Expansion in the MVNO Market by UQ Mobile
First written in FY2017-Q1. 10 of 18 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2023-Q1.
No other company in this theme has enough history to compare yet.
- FY2023-Q1RestatedAnnual report
「UQ mobile offers the "Home Bundle Discount," allowing all members of a family to use the 5G-compatible "Carryover Plan +5G" from ¥990 per month including tax, providing new experiences in response to customer feedback.」
UQ mobile continues its customer expansion initiatives through the 5G-compatible Carryover Plan and the Home Bundle Discount for families, available from ¥990 per month. - FY2022-Q3AdvancedAnnual report
「UQ mobile offers the "Home Bundle Discount," allowing all members of a family to use the "Carryover Plan +5G" from ¥990 per month including tax. For povo, an online-only service, the company offers "povo2.0," an all-topping plan with a base fee of ¥0 that allows customers to freely select from 11 options, including unlimited calling and data capacity. Through its multi-brand offering, the company is working to enable each customer to use services suited to their lifestyle.」
UQ mobile extended the Home Bundle Discount to the 5G-compatible Carryover Plan, enabling all family members to use it from ¥990 per month. - FY2022-Q2AdvancedAnnual report
「UQ mobile will begin offering the "Home Bundle Discount" in September this year, allowing all members of a family to use the "Carryover Plan" from ¥990 per month including tax, providing new experiences in response to customer feedback.」
UQ mobile launched the "Home Bundle Discount" in September 2021, allowing all family members to use the service from ¥990 per month, and put into practice bundled offerings combining mobile communications with fixed-line communications and electricity. - FY2022-Q1AdvancedAnnual report
「UQ mobile has substantially expanded its device lineup and, from June this year, will offer the "Electricity Bundle Discount," which allows customers to use the "Carryover Plan" from ¥990 per month including tax, providing new experiences in response to customer feedback.」
UQ mobile expanded its device lineup and introduced the "Electricity Bundle Discount," starting at ¥990 per month, advancing customer acquisition initiatives combining pricing, devices and electricity services. - FY2021-Q3AdvancedAnnual report
「The takeover of the UQ mobile business was completed in October last year. In November last year, the company established KDDI Digital Life株式会社, a new MVNO company focused exclusively on online services. It also agreed to establish a comprehensive partnership with Circles Asia to support the business, drawing on Circles Asia's extensive expertise and track record in online mobile communications.」
Following completion of the UQ mobile business takeover, the company expanded into online communications through the establishment of an online-only MVNO company and its partnership with Circles Asia. - FY2021-Q2AdvancedAnnual report
「On 1 October this year, the company took over UQコミュニケーションズ株式会社's UQ mobile business through a company split. Going forward, it will offer multi-brand pricing plans and services tailored to customers' usage styles, including the au brand for customers who want to use a variety of services without worrying about data capacity and the UQ mobile brand for customers who want simple services at affordable prices.」
The planned takeover of the UQ mobile business was completed on 1 October 2020, and the company transitioned to operating au and UQ mobile as multi-brand services. - FY2021-Q1AdvancedAnnual report
「In June this year, UQコミュニケーションズ株式会社 began offering the "Smartphone Plan R," which provides 10GB of monthly data for a monthly fee of ¥2,980 (¥2,480 with the UQ Family Discount) and allows customers to continue using the service at speeds of up to 1Mbps even after using all their data.」
UQ mobile launched the "Smartphone Plan R," offering 10GB per month for ¥2,980 per month and speeds of up to 1Mbps after the data allowance is exceeded, expanding service options in the MVNO market. - FY2020AdvancedAnnual report
「At a Board of Directors meeting held on 14 May 2020, the company resolved, subject to obtaining approval from the relevant authorities and other conditions, to take over the UQ mobile business operated by UQコミュニケーションズ株式会社 through a company split, with 1 October 2020 scheduled as the effective date.」
The company formalized plans to take over the UQ mobile business, with 2 million subscribers, through a company split scheduled for 1 October 2020, aiming to strengthen its sales structure, service competitiveness and business structure. - FY2020-Q3AdvancedAnnual report
「UQコミュニケーションズ株式会社, a consolidated subsidiary, began offering the unlimited domestic calling option "Unlimited Calls (24 Hours)" under UQ mobile's "Smartphone Plan" in December last year.」
The company began offering an unlimited domestic calling option available 24 hours a day as a customer acquisition and usage promotion initiative for UQ mobile. - FY2020-Q1Cited as achievedAnnual report
「In May this year, UQコミュニケーションズ株式会社 received the top customer satisfaction award in J.D. Power's 2019 Japan Low-Cost Smartphone Service/Low-Cost SIM Card Service Customer Satisfaction Study.」
The company cites its top ranking in customer satisfaction for low-cost smartphone and low-cost SIM services in 2019 in connection with UQ Mobile's MVNO customer expansion initiatives. - FY2019-Q1Cited as achievedAnnual report
「On 30 May this year, UQコミュニケーションズ株式会社 received the top customer satisfaction award in J.D. Power's 2018 Japan Low-Cost Smartphone Service/Low-Cost SIM Card Service Customer Satisfaction Study.」
The company cites its top ranking in customer satisfaction for low-cost smartphone and low-cost SIM services in connection with UQ Mobile's MVNO customer expansion initiatives. - FY2018-Q3RestatedAnnual report
「In the Personal segment, the company is working to expand the number of Mobile IDs, calculated as the combined number of au and MVNO subscribers, by promoting the MVNO businesses of its consolidated subsidiaries UQコミュニケーションズ株式会社, 株式会社ジュピターテレコム and ビッグローブ株式会社.」
The company continues to expand Mobile IDs through the MVNO businesses of UQ, ジュピターテレコム and ビッグローブ. - FY2018-Q2RestatedAnnual report
「In addition, UQコミュニケーションズ株式会社, 株式会社ジュピターテレコム and ビッグローブ株式会社 are promoting MVNO businesses, and the company will work to expand the number of Mobile IDs, calculated as the combined number of au and MVNO subscribers.」
The company continues to expand Mobile IDs through the MVNO businesses of UQ, ジュピターテレコム and ビッグローブ. - FY2018-Q1ReframedAnnual report
「UQコミュニケーションズ株式会社, 株式会社ジュピターテレコム and ビッグローブ株式会社 are also promoting MVNO businesses, and the company will work to expand the number of Mobile IDs, calculated as the combined number of au and MVNO subscribers.」
Customer expansion through MVNO services is being pursued by multiple companies, including UQ, ジュピターテレコム and ビッグローブ. - FY2017RestatedAnnual report
「In addition to au, we will seek to increase the KDDI Group's Mobile IDs by leveraging MVNO services, primarily through au's network.」
The company continues to position MVNO services such as UQ mobile as a means of expanding the customer base of its au communications business. - FY2017-Q3AdvancedAnnual report
「During the third quarter, UQコミュニケーションズ launched 9 smartphone models and 2 router models.」
UQ Mobile expanded its device lineup, and the number of MVNO subscriptions increased to 357 thousand. - FY2017-Q2AdvancedAnnual report
「In September this year, the company began opening UQ Spots (retail stores), bringing the number of stores capable of immediate activation to approximately 1,500 and strengthening customer acquisition in the MVNO market.」
The company began opening UQ Spots as a customer acquisition initiative for UQ mobile, expanding the number of stores capable of immediate activation to approximately 1,500. - FY2017-Q1First statedAnnual report
「In the expanding MVNO market, consolidated subsidiary UQ Communications Co., Ltd. aims to expand its customer base through UQ Mobile's MVNO service using au's network.」
UQ Mobile, which uses au's network, is explicitly positioned as a means of acquiring customers in the MVNO market.