Launch of New Pricing Plans and Device Purchase Programs

「UQ Communi-oToku Discount (35GB/month)」

「In September this year, we began offering three new pricing plans tailored to customers' life stages: the "U12 Value Plan" for customers aged 12 and under, allowing them to use their first smartphone with peace of mind; the "U16 Value Plan" for customers aged 16 and under, applying favorable pricing according to data usage; and the "Senior Value Plan" for customers aged 60 and over, including unlimited domestic calls of up to 5 minutes per call and nuisance-call protection.」

「At au, the number of subscribers to the "au Money Life Plan," launched last September, exceeded 1 million in July this year. Also in July, we began offering the "Smartphone Start Plan Basic," which provides 30GB of data at an affordable price in response to increased data usage among younger customers.」

「UQ mobile began offering three new plans, the "Komikomi Plan," "Tokutoku Plan" and "Minimini Plan," in June this year. All are designed for the 5G era, in which data communications are expected to increase. In particular, the number of subscribers to the Komikomi Plan and Tokutoku Plan has exceeded expectations since the services were launched, and they have been well received by many customers.」

「Since June this year, UQ mobile has offered the "Komikomi Plan," bundling 20GB of data with unlimited domestic calls of up to 10 minutes per call; the "Tokutoku Plan," which provides up to 15GB of data and automatically applies a discount when monthly usage is 1GB or less; and the "Minimini Plan" for customers with low data usage. These plans are designed to meet customers' increasingly diverse usage patterns.」

「au offers 5G services unique to au that leverage high-speed, high-capacity communications, including the "Unlimited MAX 5G" plan with unlimited data (Note 1), as well as the "Unlimited MAX 5G Netflix Pack (P)," which bundles popular video services. In February this year, we also began offering the "Smartphone Mini Plan" for customers who use relatively little data, under which the monthly charge corresponding to the amount of data used is applied automatically.」

「In December last year, we began offering the "Smartphone Start Plan 5G/4G," a pricing plan designed to give customers using an au smartphone for the first time peace of mind. In the same month, we also began offering the "Tablet Share Plan," an au pricing plan for tablets that allows customers to share their au smartphone's monthly data allowance with a tablet (Note 1), enabling them to enjoy au's high-quality 5G communications on tablets as well.」

「Since July, we have undertaken initiatives to make data communications more accessible to customers, including offering a limited-time topping of 1GB (30 days) for ¥499 (tax included), and holding the "Late-Summer Thank-You Festival," which included a 25% increase in data capacity and a 24-hour unlimited-data gift.」

「The online-only povo offers "povo2.0", an all-add-ons plan with a ¥0 base fee and 11 types of add-ons, including unlimited voice calling and data allowances, from which customers can freely choose to suit their individual lifestyles.」

「For online-only povo, we began offering povo2.0 in September this year, an all-toppings service combining a ¥0 base charge with the freedom to choose from 10 types of add-ons, including unlimited calling and data allowances. We are working to enable each customer to use the service in line with their own lifestyle.」

「From June of this year, the company will also launch "でんきセット割", which enables customers to use "くりこしプラン" from ¥990 per month at an even more attractive price, among other initiatives.」

「For individual customers, under the concept of "みんなの5G", the company will work with partner companies across various industries to propose new ways to enjoy entertainment, sports and art in the "new normal", so that more customers can use 5G. From February of this year, it also began successively offering rate plans tailored to diverse needs and lifestyles, whether for families or individuals, including au's new smartphone plans "使い放題MAX 5G" and "使い放題MAX 4G" with unlimited data usage (Note 3), UQ mobile's simple and attractive new "くりこしプラン", and the new online-only rate brand "povo", which allows customers to choose freely from various add-on options.」

「In December of the previous year, the company launched "データMAX 5G with Amazonプライム", a new rate plan for 5G smartphones offering unlimited data usage (Note 1) together with "Amazonプライム" (Note 2) and "TELASA".」

「For 5G rate plans, the company announced that it would reduce the monthly fee for "ピタットプラン 5G" for 5G smartphones, under which the monthly fee is automatically determined based on data usage, by ¥1,000 from 1 October of this year (Note 1). It also announced the launch from 1 October of "5Gスタート割", which discounts the monthly fee by ¥1,000 for 12 months from the month following subscription to "データMAX 5G" or another eligible plan, and "スマホ応援割III", which discounts the monthly fee for 6 months from the month following a new contract (Note 2) or device upgrade (Note 3).」

「In June of this year, au launched "データMAX 5G ALL STARパック". The plan offers unlimited data usage (Note 2) together with popular domestic and international video streaming services, including "Netflix（ベーシックプラン）", "YouTube Premium" and "TELASA", and the music streaming service "Apple Music" (combined monthly fees of approximately ¥3,300 (Note 3)), for ¥5,460 per month, or ¥3,980 when usage is 2GB or less (Note 4).」

「In March of this year, the company began offering the commercial 5G service "au 5G" in selected areas of 15 prefectures nationwide. Alongside the launch of "au 5G", it began offering 4 rate plans for 5G smartphones and will successively launch au's first 7 5G-compatible smartphone models, covering a broad lineup from high-spec models equipped with high-resolution cameras such as 8K to mid-range models with carefully selected features.」

「In December of the previous year, the company launched new rate plans including a Wi-Fi router plan with no monthly data cap (Note 1) at ¥4,292 per month, as well as plans for 4G LTE feature phones and junior phones.」

「In September of this year, the company launched "auデータMAXプラン Netflixパック", an attractive new rate plan with no monthly data cap and Netflix's "ベーシックプラン" included. From October onward, it also began offering 5 new rate plans.」

「In May of this year, the company announced the launch of new rate plans tailored to various customer needs, including the low-data "新auピタットプラン", the mid-data "auフラットプラン7プラス", and, in preparation for the 5G era, Japan's first plan with no data cap, "auデータMAXプラン" (Note 1), as well as the new discount service "家族割プラス" linked to this plan.」

「In December of the previous year, the company launched "学割" for customers aged 25 or younger and their families, including "auゼロ学割", which allows "auピタットプラン" to be used from ¥0 per month, as well as several discount services covering large-volume data usage. UQ Communications also launched "ファミゼロ学割" in December of the previous year, under which the monthly basic usage fee for customers aged 18 or younger and their families is free for up to 3 months, or up to 5 months for new middle and high school students.」

「In August of this year, the company launched "auフラットプラン25 Netflixパック", Japan's first bundled rate plan combining telecommunications charges with content fees for "Netflix" and "ビデオパス".」

「In the first quarter, the Group sought to expand its mobile customer base by increasing adoption of the new rate plans "auピタットプラン" and "auフラットプラン" tailored to customer needs, expanding sales of "auスマートバリュー", and promoting the MVNO business through Group companies. The number of subscriptions to the new rate plans increased substantially and exceeded 7 million in April of this year.」

「The number of subscriptions to the new rate plans "auピタットプラン" and "auフラットプラン" grew steadily and exceeded 6.8 million at the end of the fiscal year.」

「During the fiscal year, in July of the previous year, the company launched "auピタットプラン" and "auフラットプラン", rate plans tailored to customers' data usage to provide greater satisfaction. The plans were well received by many customers, and the number of subscriptions exceeded 5 million in January of this year.」

「On 14 October of this year, the number of subscriptions to "auピタットプラン" and "auフラットプラン" exceeded 2 million.」

「Launch of the new rate plans "auピタットプラン" and "auフラットプラン", together with the new device purchase program "アップグレードプログラムEX" for subscribers to either plan」