Creating content in 360° and deploying it across multiple channels
First written in FY2017-Q3. 4 of 12 entries say "Advanced", first in FY2021. Latest entry: 2026-08-07.
The whole theme swung hardest in 2019: 1 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Achieved".
- FY2026RaisedAnnual report
「With a content-first approach, we aim to become a leader in IP development and events, and expand globally based on compelling content and IP.」
The previous concept of 360° content expansion has been broadened under the new management plan into a vision that aims to lead in IP development and events and expand globally. - FY2023AdvancedAnnual report
「While maintaining the longstanding principle that content is the source of value for the TV Asahi Group, we will promote a 360° strategy aimed at maximizing revenue by producing content that meets the needs of viewers and advertisers and deploying it across all of the Group's media. Under the management plan, we will focus on the following 5 strategic objectives.」
The 360° strategy has been organized around 5 strategic objectives: terrestrial broadcasting, the Internet, shopping, Media City, and development of new business areas, making the scope of the initiatives more specific. - FY2022RestatedAnnual report
「Based on the fundamental principle that content is the source of value for the TV Asahi Group, we will produce content that meets the needs of society, viewers, advertisers, and others, and deploy it across all media owned by the Group in 360° to maximize revenue.」
The company reaffirms its initiative of positioning content as the source of value and maximizing revenue by deploying it across its owned media in 360°. - FY2021AdvancedAnnual report
「To implement these policies, we reorganized TV Asahi Corporation, a core subsidiary of the Group, so that its Content Programming, Sales, Business, and Internet divisions operate together as the Business Solutions Headquarters. On this foundation, we are pursuing the following initiatives. ● [Content production structure] We will shift to a content production structure premised on 360° content expansion from terrestrial broadcasting through the Internet. ● [Sales structure] We will establish a structure that provides advertisers with comprehensive solutions by fully leveraging the Group's content and media. ● [Use of data and technology] We will establish a structure that uses data and technology, which are major tools in the digital age, in content production, advertising sales, and other businesses.」
For 360° content expansion, the company is putting in place an execution platform comprising the integrated operation of 4 divisions, shifts in production and sales structures, and the use of data and technology. - FY2018RestatedAnnual report
「Based on the fundamental principle that content is the source of all value for the TV Asahi Group, we will create 360° content that meets the demands of the times and our customers. We will then distribute this content across terrestrial broadcasting, satellite broadcasting (BS/CS), the Internet, and Media City.」
The company reiterates its initiative of creating content across all platforms and expanding it through terrestrial and satellite broadcasting, the Internet, and Media City. - FY2017RestatedAnnual report
「Specifically, based on the fundamental principle that content is the source of all value across the TV Asahi Group, we will create content across 360° to meet the needs of the times and our customers. We will then deploy that content across terrestrial and satellite broadcasting (BS/CS), the internet and Media City, covering all 360°.」
The company reiterates its initiative of creating content across all platforms and expanding it through terrestrial and satellite broadcasting, the Internet, and Media City. - FY2017-Q3First statedAnnual report
「Specifically, based on the fundamental principle that content is the source of all value across the TV Asahi Group, we will create content across 360° to meet the needs of the times and our customers. We will then deploy that content across terrestrial and satellite broadcasting (BS/CS), the internet and Media City, covering all 360°.」
This initiative under the new management plan positions content as the source of value and expands it across all platforms, including terrestrial and satellite broadcasting, the Internet, and Media City.