Dependence on Television Broadcasting and Corporate Advertising Expenditure
First written in FY2016. 20 of 38 entries say "Materialised", first in FY2018-Q1. Latest entry: 2026-08-07.
TV Asahi Holdings moved to the "Worse" side of this theme in 2017, 2 years before the typical company in this theme (2019).
The whole theme swung hardest in 2017: 3 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
- 2026-08-07WorsenedFinancial Results Presentation
「Spot revenue: Significant decline due to the reaction to special demand in the same quarter of the previous year」
Spot revenue in the first quarter of fiscal 2026 decreased 21.7% year on year, while the Tokyo-area share of advertising volume fell 6.6 percentage points year on year. - FY2026MitigatedAnnual report
「Spot revenue increased substantially because the company captured strong advertising demand in the first half, supported by the strong media value of a triple ratings crown, and pursued a sales strategy focused on unit prices even in an environment with limited advertising inventory in the second half. As a result, total spot revenue was ¥105,231 million, up 11.2% year on year, setting a new record high.」
Although the risk related to dependence on corporate advertising expenditure remains, spot revenue increased 11.2% against a backdrop of the triple ratings crown and the sales strategy, setting a new record high. - FY2026-H1MitigatedAnnual report
「Spot revenue increased substantially because strong ratings supported the increase, while advertising volume in the Tokyo area remained at roughly the prior-year level. By industry, many industries, including information and communications, pharmaceuticals and medical supplies, transportation and leisure, food, and dining out and various services, recorded higher revenue. As a result, spot revenue was ¥51,943 million, up 24.1% year on year.」
Advertising volume was roughly level with the prior-year period, but spot revenue increased 24.1% year on year against a backdrop of strong ratings and higher revenue across many industries. Although the risk related to dependence on corporate advertising expenditure remains, performance has improved from the recent period of declining revenue. - FY2025MitigatedAnnual report
「Spot revenue increased as ratings remained strong and market conditions recovered. Hobbies and sporting goods recorded lower revenue, but many industries, including information and communications, automobiles and related products, real estate and housing equipment, and food, recorded higher revenue. Spot revenue was ¥94,626 million, up 7.3% year on year.」
Although the risk related to dependence on advertising expenditure remains, spot revenue increased 7.3% year on year against a backdrop of recovering advertising market conditions and strong ratings. - FY2025-H1MitigatedAnnual report
「Spot revenue increased because ratings remained strong and advertising volume in the Tokyo area exceeded the prior-year period, among other factors. By industry, food, automobiles and related products, and beverages and tobacco performed well, while hobbies and sporting goods and dining out and various services recorded lower revenue. As a result, spot revenue was ¥41,842 million, up 3.9% year on year.」
Although the risk related to dependence on corporate advertising expenditure and spot advertising remains, advertising volume in the Tokyo area exceeded the prior-year period and spot revenue increased 3.9% year on year, indicating an improvement from the prior fiscal year's revenue decline. - FY2024MaterialisedAnnual report
「Time revenue declined as advertisers increasingly sought to cut fixed costs amid continuing uncertainty, including concerns about downside risks to overseas economies, making sales of regular programs challenging. As a result, total time revenue was ¥78,744 million, down 3.5% from the prior period. Spot revenue declined because advertising volume in the Tokyo area fell below the prior period, among other factors. As a result, spot revenue was ¥88,149 million, down 2.5% year on year.」
The risk related to dependence on corporate advertising expenditure also materialized for the full year, with time revenue down 3.5% and spot revenue down 2.5%. - FY2024-Q3MaterialisedAnnual report
「Meanwhile, television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area still below the prior-year period.」
The risk related to dependence on television advertising and corporate advertising expenditure continues to materialize. Time revenue declined 2.8% year on year, spot revenue declined 3.2%, television broadcasting revenue declined 1.5%, and operating profit declined 45.1%. The decline in spot revenue narrowed slightly from the 3.5% decrease in the prior-year period. This is a quantified risk. Accordingly, quantified is true, and because it is actually occurring, materialized is true. - FY2024-Q2MaterialisedAnnual report
「Meanwhile, television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area still below the prior-year period.」
The risk related to dependence on corporate advertising expenditure and spot advertising continued to materialize, and spot revenue was ¥40,287 million, down 5.5% year on year, against a backdrop of lower advertising volume in the Tokyo area. - FY2024-Q1MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. By industry, transportation and leisure, dining out and various services, and automobiles and related products performed well, while information and communications and beverages and tobacco recorded lower revenue. As a result, spot revenue was ¥21,965 million, down 3.0% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising continued to materialize, with spot revenue declining 3.0% year on year due to lower advertising volume in the Tokyo area. - FY2023MaterialisedAnnual report
「Time revenue declined as advertisers increasingly sought to cut fixed costs amid uncertainty caused by COVID-19 and the situation in Ukraine, making sales of regular programs challenging. As a result, total time revenue was ¥81,558 million, down 4.7% from the prior period. Spot revenue declined because advertising volume in the Tokyo area fell below the prior period, among other factors. As a result, spot revenue was ¥90,414 million, down 3.3% year on year.」
The risk related to dependence on corporate advertising expenditure also materialized for the full year, with time revenue down 4.7% and spot revenue down 3.3%. - FY2023-Q3WorsenedAnnual report
「Meanwhile, television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area continuing to fall below the prior-year period. Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. By industry, financial services and insurance, transportation and leisure, and dining out and various services performed well, while information and communications, cosmetics and toiletries, and beverages and tobacco recorded lower revenue. As a result, spot revenue was ¥66,554 million, down 3.5% year on year.」
The risk related to dependence on television advertising and corporate advertising expenditure continues, and spot revenue declined 3.5% year on year. The decline widened from the 0.7% year-on-year decrease in the preceding quarter. - FY2023-Q2MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. By industry, financial services and insurance, transportation and leisure, and real estate and housing equipment performed well, while cosmetics and toiletries, automobiles and related products, and information and communications recorded lower revenue. As a result, spot revenue was ¥42,615 million, down 0.7% year on year.」
Regarding the risk related to dependence on corporate advertising expenditure and spot advertising, advertising volume in the Tokyo area fell below the prior-year period and spot revenue declined 0.7% year on year. Weak advertising market conditions have continued from the prior fiscal year. - FY2023-Q1MaterialisedAnnual report
「Meanwhile, television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area falling below the prior-year period. Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. As a result, spot revenue was ¥22,644 million, down 4.5% year on year.」
Regarding dependence on corporate advertising expenditure and spot advertising, advertising volume in the Tokyo area fell below the prior-year period, and spot revenue declined 4.5% year on year. - FY2022MitigatedAnnual report
「Television advertising market conditions were also favorable, with spot advertising volume in the Tokyo area substantially exceeding the prior period, when it had been depressed by COVID-19. Spot revenue increased substantially because advertising volume in the Tokyo area, which had been depressed in the prior period, rebounded. As a result, spot revenue was ¥93,545 million, up 17.8% year on year.」
Although the risk related to dependence on corporate advertising expenditure and spot advertising remains, spot revenue increased 17.8% from the prior period as advertising volume recovered. - FY2022-Q3MitigatedAnnual report
「Television advertising market conditions were also favorable, with spot advertising volume in the Tokyo area substantially exceeding the prior-year period, when it had been depressed by COVID-19.」
Although the risk related to dependence on corporate advertising expenditure and spot advertising remains, advertising volume in the Tokyo area substantially exceeded the prior-year period, and spot revenue increased 25.3% year on year. - FY2022-Q2MitigatedAnnual report
「Meanwhile, television advertising market conditions were favorable, with spot advertising volume in the Tokyo area substantially exceeding the prior-year period, when it had been depressed by COVID-19. Spot revenue increased substantially because advertising volume in the Tokyo area, which had been depressed in the prior-year period, rebounded, among other factors. By industry, many sectors, including dining out and various services, information and communications, and beverages and tobacco, recorded higher revenue. As a result, spot revenue was ¥42,918 million, up 40.7% year on year.」
Although the risk related to dependence on corporate advertising expenditure and spot advertising remains, advertising volume in the Tokyo area substantially exceeded the prior-year period, and spot revenue increased 40.7% year on year. - FY2022-Q1MitigatedAnnual report
「Meanwhile, television advertising market conditions were favorable, with spot advertising volume in the Tokyo area substantially exceeding the prior-year period, when it had been depressed by COVID-19.」
Although the risk related to dependence on corporate advertising expenditure and spot advertising remains, spot advertising volume in the Tokyo area substantially exceeded the prior-year period, indicating a recovery in advertising market conditions. - FY2021MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell substantially below the prior period due to the impact of COVID-19, among other factors. As a result, spot revenue was ¥79,423 million, down 14.1% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising also materialized for the full year, with spot revenue declining 14.1% from the prior period. - FY2021-Q3MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell substantially below the prior-year period due to the impact of COVID-19, among other factors. By industry, government and organizations and household goods performed well, while transportation and leisure, financial services and insurance, information and communications, and many other industries recorded lower revenue. As a result, spot revenue was ¥55,022 million, down 19.5% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising continued to materialize, with advertising volume in the Tokyo area falling substantially below the prior-year period and spot revenue declining 19.5% year on year. - FY2021-Q2MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell substantially below the prior-year period due to the impact of COVID-19, among other factors. By industry, government and organizations performed well, while transportation and leisure, financial services and insurance, information and communications, and many other industries recorded lower revenue. As a result, spot revenue was ¥30,496 million, down 29.8% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising continued to materialize, with advertising volume in the Tokyo area falling substantially below the prior-year period and spot revenue declining 29.8% year on year. - FY2021-Q1WorsenedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell substantially below the prior-year period due to the impact of COVID-19, among other factors. By industry, government and organizations performed well, while transportation and leisure, financial services and insurance, information and communications, and many other industries recorded lower revenue. As a result, spot revenue was ¥15,206 million, down 33.5% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising has worsened, with advertising volume falling substantially below the prior-year period due to the impact of COVID-19 and spot revenue declining 33.5% year on year. - FY2020-Q3MaterialisedAnnual report
「Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. By industry, energy, materials and machinery, and government and organizations performed well, while cosmetics and toiletries, information and communications, and beverages and tobacco recorded lower revenue. As a result, spot revenue was ¥68,321 million, down 8.6% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising continues to materialize, with lower advertising volume in the Tokyo area and an 8.6% year-on-year decrease in spot revenue. - FY2020-Q2MaterialisedAnnual report
「Television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area continuing to fall below the prior-year period. Spot revenue declined because advertising volume in the Tokyo area fell below the prior-year period, among other factors. By industry, financial services and insurance, and government and organizations performed well, while transportation and leisure, beverages and tobacco, and cosmetics and toiletries recorded lower revenue. As a result, spot revenue was ¥43,422 million, down 7.1% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is reflected in the results, with lower advertising volume in the Tokyo area and a 7.1% year-on-year decrease in spot revenue. - FY2020-Q1MaterialisedAnnual report
「Television advertising market conditions remained challenging, with spot advertising volume in the Tokyo area continuing to fall below the prior-year period.」
The risk related to dependence on corporate advertising expenditure and spot advertising continues to materialize. Spot revenue was ¥22,869 million, down 6.3% year on year. - FY2019-Q3MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area continuing to fall below the prior-year period. Spot revenue was ¥74,742 million, down 4.4% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is reflected in the cumulative nine-month results, with lower advertising volume in the Tokyo area and a 4.4% year-on-year decrease in spot revenue. - FY2019-Q2MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area continuing to fall below the prior-year period. Spot revenue was ¥46,766 million, down 5.1% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is reflected in the 5.1% year-on-year decrease in spot revenue, alongside lower advertising volume in the Tokyo area. - FY2019-Q1MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area falling below the prior-year period. Spot revenue was ¥24,405 million, down 6.2% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is reflected in the first-quarter results, with lower advertising volume in the Tokyo area and a 6.2% year-on-year decrease in spot revenue. - FY2018MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area falling below the prior period. Spot revenue was ¥104,768 million, down 0.4% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is reflected in the full-year results, with lower advertising volume in the Tokyo area and a 0.4% year-on-year decrease in spot revenue. - FY2018-Q3MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area falling below the prior-year period. Spot revenue was ¥78,158 million, down 1.3% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is described, including the decline in advertising volume in the Tokyo area and the 1.3% year-on-year decrease in spot revenue. - FY2018-Q2MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area falling below the prior-year period. As a result, spot revenue was ¥49,277 million, down 1.5% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is described, including the decline in advertising volume in the Tokyo area and the 1.5% year-on-year decrease in spot revenue. - FY2018-Q1MaterialisedAnnual report
「The advertising industry remained challenging, with spot advertising volume in the Tokyo area falling below the prior-year period. Spot revenue was ¥26,005 million, down 3.9% year on year.」
The risk related to dependence on corporate advertising expenditure and spot advertising is described, including the decline in advertising volume in the Tokyo area and the 3.9% year-on-year decrease in spot revenue. - FY2017RestatedAnnual report
「Television broadcasting revenue, which accounts for a large portion of the Group’s revenue, depends on corporate advertising spending, which is considered to be significantly affected by trends in the Japanese economy.」
The annual report also describes the risk that television broadcasting revenue depends on corporate advertising expenditure. - FY2017-Q3RestatedAnnual report
「During the first 3 quarters of the current fiscal year, there were no new events among the matters relating to the business and accounting conditions described in this quarterly report that could have a material impact on investors' decisions, nor any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
It is summarized that there have been no material changes regarding dependence on television broadcasting revenue and corporate advertising expenditure. - FY2017-Q2RestatedAnnual report
「During the first 2 quarters of the current fiscal year, there were no new events among the matters relating to the business and accounting conditions described in this quarterly report that could have a material impact on investors' decisions, nor any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
It is summarized that there have been no material changes regarding dependence on television broadcasting revenue and corporate advertising expenditure. - FY2017-Q1RestatedAnnual report
「During the first quarter of the current fiscal year, there were no new events among the matters relating to the business and accounting conditions described in this quarterly report that could have a material impact on investors' decisions, nor any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The company concludes that there have been no material changes in business or other risks, and reports no specific change in its reliance on television broadcasting revenue and corporate advertising spending. - FY2016First statedAnnual report
「Television broadcasting revenue, which accounts for a large portion of the Group’s revenue, depends on corporate advertising spending, which is considered to be significantly affected by trends in the Japanese economy.」
The company indicates that a slowdown or deterioration in the Japanese economy, or an inability to produce and broadcast programs with broad audience appeal, could affect its operating performance.