Enhancing Media Value through Individual Audience Ratings, CPP, SAS and DMP
First written in FY2020. 8 of 11 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-10-13.
1 other company's latest entry also says "Advanced".
- 2026-10-13AdvancedOther Disclosures
「Together with TBSテレビ and フジテレビ, we have decided to establish a new company to plan, develop and operate the “Ad Reach MAX Platform” (Ad Reach MAX Platform, or “AdRM-PF”), a television advertising transaction platform developed by 日本テレビ, with all 3 broadcasters investing in the new company, in order to further advance television advertising transactions.」
The Ad Reach MAX initiative has progressed from development and operation by 日本テレビ alone to the planning, development and operation of a shared platform by a new company invested in by TBSテレビ and フジテレビ. Business operations are scheduled to begin in February 2027, with cross-broadcaster use of advertising inventory and data also planned. - FY2026AdvancedAnnual report
「“Sugree,” a programmatic advertising service launched in April 2025 that brings digital convenience to television, is already being used by 130 advertisers and has received high praise.」
Advertising enhancement initiatives have progressed to the launch of “Sugree,” its use by 130 advertisers, integrated sales with TVer advertising and implementation of Ad REACH MAX. - FY2026-H1AdvancedAnnual report
「Digital advertising revenue rose by ¥1.818 billion, or 51.5%, year on year to ¥5.350 billion, as video advertising sales on TVer, the official commercial TV streaming service, remained strong.」
Growth in digital advertising revenue has emerged as a 51.5% year-on-year increase, driven by video advertising sales on TVer. - FY2025AdvancedAnnual report
「We will expand “Sugree,” an addressable terrestrial advertising service launched in April this year. We aim to double the number of business partners in fiscal 2027.」
The sophistication of advertising products has been expanded beyond Ad REACH MAX to include the addressable terrestrial advertising service “Sugree,” with a target of doubling the number of business partners in fiscal 2027. - FY2024AdvancedAnnual report
「We are advancing the sophistication of advertising products, including by developing an ad platform, the Ad REACH MAX platform, that enables real-time programmatic trading in terrestrial advertising similar to internet advertising.」
The use of viewing and marketing data has been translated into development of Ad REACH MAX, including real-time trading and performance measurement. - FY2024-Q3AdvancedAnnual report
「Digital advertising revenue was ¥4,587 million, an increase of ¥990 million, or 27.5%, from the same quarter of the previous year, as video advertising sales remained strong through the official commercial television portal TVer and other services.」
Digital advertising revenue increased 27.5% year on year, driven by video advertising sales using TVer and other services. - FY2022AdvancedAnnual report
「Alongside maintaining top position among Tokyo-based commercial broadcasters in both ratings and terrestrial television advertising revenue, we are working to increase the value of television advertising by establishing new metrics that clearly demonstrate the strength of our media and reforming sales practices to meet client needs.」
The use of ratings and marketing data has been translated into specific measures including establishing new metrics, sales reform, SAS, DMP and securing data scientists. - FY2021-Q3RestatedAnnual report
「By collecting and analyzing various types of marketing data in addition to ratings data, we will increase content value and maximize advertising revenue.」
The company has reiterated measures to increase content value and advertising revenue through the collection and analysis of ratings and marketing data. - FY2021-Q2AdvancedAnnual report
「By collecting and analyzing various types of marketing data in addition to ratings data, we will increase content value and maximize advertising revenue.」
The company has explicitly stated how it will increase content value and advertising revenue through the collection and analysis of marketing data, in addition to individual ratings and new advertising methods. - FY2021-Q1RestatedAnnual report
「In particular, we will accelerate growth in the streaming business, centered on the subscription video streaming service Hulu, which saw significant growth following requests to refrain from going out after the declaration of a state of emergency, and the ad-supported free video streaming business centered on TVer, the official commercial television portal. We will also promote the development of new advertising products and services that actively use data, and place even greater group-wide emphasis on improving earnings through digitalization.」
The company will continue expanding its streaming business, including Hulu and TVer, developing advertising products and new services using data, and improving earnings through digitalization. - FY2020First statedAnnual report
「Specifically, ahead of other broadcasters, we have made individual ratings an important internal metric and are developing new commercial sales methods such as CPP (Cross-Program Promotion) and SAS (Smart Ad Sales), while improving production cost efficiency through measures including a review of our production structure.」
The company has set out specific measures including shifting to individual ratings as a key metric, developing new commercial sales methods, improving production cost efficiency and using the DMP “FACTly” for data marketing.