Announced details
Planning, buying, effectiveness measurement and trading of terrestrial television advertising
As of September 2026, approximately 200 advertisers and advertising agencies had transaction records through the AdRM-PF in total
Nippon Television Network Corporation is a consolidated subsidiary of the Company. TBS Television, Inc. and Fuji Television Network, Inc. will invest in the new company. Nippon Television Network Corporation plans to transfer the technology and know-how for the AdRM-PF to the new company.
TBS Television, Inc. (head office: Minato-ku, Tokyo; President and Representative Director: Ryūhō Masataka (龍宝 正峰)) and Fuji Television Network, Inc. (head office: Minato-ku, Tokyo; President and Representative Director: Shimizu Kenji (清水 賢治)). For Yomiuri Telecasting Corporation, Chukyo TV Broadcasting Co., Ltd., Sapporo Television Broadcasting Co., Ltd. and Fukuoka Broadcasting System Corporation, information other than the company names is not disclosed.
The impact on consolidated results is expected to be immaterial. The Company will promptly disclose any matters requiring disclosure.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Ad Reach MAX Platform, AdRM-PF, Sugree (advertising service), AdRM-EXchange |
| Counterparty | TBS Television, Inc., Fuji Television Network, Inc., Yomiuri Telecasting Corporation, Chukyo TV Broadcasting Co., Ltd., Sapporo Television Broadcasting Co., Ltd., Fukuoka Broadcasting System Corporation |
| Counterparty overview | TBS Television, Inc. (head office: Minato-ku, Tokyo; President and Representative Director: Ryūhō Masataka (龍宝 正峰)) and Fuji Television Network, Inc. (head office: Minato-ku, Tokyo; President and Representative Director: Shimizu Kenji (清水 賢治)). For Yomiuri Telecasting Corporation, Chukyo TV Broadcasting Co., Ltd., Sapporo Television Broadcasting Co., Ltd. and Fukuoka Broadcasting System Corporation, information other than the company names is not disclosed. |
| Relationship with the Company | Nippon Television Network Corporation is a consolidated subsidiary of the Company. TBS Television, Inc. and Fuji Television Network, Inc. will invest in the new company. Nippon Television Network Corporation plans to transfer the technology and know-how for the AdRM-PF to the new company. |
| Launch date | The new company is scheduled to commence operations in February 2027. TBS Television, Inc. plans to begin selling advertising through the AdRM-PF around spring 2027, and Fuji Television Network, Inc. around spring 2028. |
| Applicable area | Planning, buying, effectiveness measurement and trading of terrestrial television advertising |
| Usage history | As of September 2026, approximately 200 advertisers and advertising agencies had transaction records through the AdRM-PF in total |
| Impact on Business Performance | The impact on consolidated results is expected to be immaterial. The Company will promptly disclose any matters requiring disclosure. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To respond to structural changes in the advertising market and enhance the competitiveness of television advertising over the medium to long term. The parties aim to attract more broadcasters, use advertising inventory across broadcasters, accumulate and utilize data, and strengthen the ability to make rapid decisions and drive the business forward.