Increasing Brand Awareness and Improving Customer Acquisition Efficiency through Television Commercials and Mass Marketing
First written in FY2021. 9 of 13 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-10-09.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Although personnel expenses increased due to proactive hiring in anticipation of future business expansion, including new openings of purchasing stores, and advertising expenses increased due to customer-acquisition initiatives using “Original Birkin,” the Company continued to operate its business with an emphasis on efficiency.」
For customer-acquisition initiatives, new advertising and marketing initiatives using “Original Birkin” were implemented. - FY2024-Q2RestatedAnnual report
「This was because, despite reviewing staffing allocation and improving the efficiency of buying stores, expenses related to upfront investments increased, including rent and other occupancy costs for ALLU Shinjuku (provisional name), the fifth retail store, and the strengthening of web marketing covering retail and overseas operations.」
The Company continues to strengthen online marketing, including retail and overseas marketing, as an upfront investment. - FY2024-Q1AdvancedAnnual report
「Overseas, we have also begun strengthening web marketing, as in Japan, with the aim of expanding purchasing through synergies with the expansion of the store network.」
In addition to its conventional Japan-focused online marketing, the Company began strengthening online marketing overseas. - FY2023AdvancedAnnual report
「Business remained strong due to successful customer acquisition and repeat-customer retention through online marketing and 1-to-1 marketing, the transition of COVID-19 to Category 5, the expansion of alliance initiatives, and the impact of surging bullion prices, among other factors.」
Online marketing and 1-to-1 marketing-driven customer acquisition and repeat-customer retention were cited as factors behind the increase in procurement. - FY2023-Q1RestatedAnnual report
「In procurement, we have pursued efficient customer acquisition by expanding traffic through web marketing, including SEO initiatives, and promoting conversion into repeat customers by strengthening CRM.」
In addition to mass marketing through television commercials and other media, the Company is improving customer-acquisition efficiency through SEO, online marketing and CRM. - FY2022AdvancedAnnual report
「In addition, to increase awareness, the Company aired television commercials for “なんぼや” twice, in September 2021 and April–May 2022. The second campaign featured a new commercial with 関ジャニ∞ (Eight), using the tagline “Toward a future connected by things and hearts.” The sustainability-focused promotion helped the Company reach a broad range of customers.」
Television commercials were aired twice, in September 2021 and April–May 2022, including a sustainability-focused commercial featuring 関ジャニ∞. - FY2022-Q3AdvancedAnnual report
「The Company also focused on expanding procurement by airing television commercials for approximately one month from 14 April in areas nationwide where it operates stores.」
Television commercials were aired for approximately one month from 14 April in areas nationwide where the Company operates stores, advancing initiatives to expand procurement. - FY2022-Q2AdvancedAnnual report
「In addition, the Company appointed 関ジャニ∞ (Eight) as the image character for “なんぼや” from 20 January and conducted initiatives to expand customer acquisition, including a campaign commemorating the appointment.」
From 20 January, 関ジャニ∞ was appointed as the image character for “なんぼや,” and a commemorative campaign was held. - FY2022-Q1RestatedAnnual report
「However, from mid-September onward, customer visits and procurement recovered, partly due to the decline in the number of infected people and the effect of the television commercial aired in September.」
The television commercial was again cited as having contributed to the recovery in customer visits and procurement. - FY2021First statedAnnual report
「The Company aired its first television commercial in the fiscal year ended August 2021 and plans to continue this initiative to increase awareness. In addition to television advertising, it will integrate multiple initiatives, including online marketing, to reach both prospective and active customers and expand customer acquisition.」
The Company’s policy of using television advertising as a new customer-acquisition and awareness-building initiative, integrating it with online marketing and flyers, and reducing CPA by increasing branded searches was first presented in a consolidated form.