Multichannel sales

「Retail e-commerce sales increased due in part to the higher number of listed items resulting from the extension of the seamless-listing period introduced in August 2025. We also launched cross-border e-commerce in November 2025 and began selling worldwide through our proprietary e-commerce platform.」

「In November 2025, we launched a cross-border e-commerce site with the aim of expanding referrals from overseas locations as well as Japan, capturing overseas customers by converting inbound customers into repeat customers, establishing the site as a platform for small overseas businesses, and improving profitability and further expanding awareness and sales through greater operational efficiency.」

「Sales through seamless listings, under which products are listed on retail e-commerce sites during the lead time before being listed on SBA, performed well.」

「In the fiscal year ending August 2024, in addition to strengthening sourcing through new store openings and web marketing, we will continue to focus on expanding sourcing through an expanded alliance strategy and stronger CRM to increase repeat customers. We will also strengthen consumer-facing operations, centered on opening new domestic retail stores and enabling simultaneous listings for business and individual customers, strengthen the automotive business, and focus on expanding into physical assets beyond branded goods.」

「In the fiscal year ending August 2024, in addition to strengthening sourcing through new store openings and web marketing, we will continue to focus on expanding sourcing through an expanded alliance strategy and stronger CRM to increase repeat customers. We will also strengthen consumer-facing operations, centered on opening new domestic retail stores and enabling simultaneous listings for business and individual customers, strengthen the automotive business, and focus on expanding into physical assets beyond branded goods.」

「In the fiscal year ending August 2023, we also began work in areas identified as investment themes from the fiscal year ending August 2024 onward, including the M&A of 株式会社米自動車, opening retail stores, and replacing the e-commerce site in preparation for building global e-commerce operations.」

「As retail initiatives, in addition to opening the ALLU Shinsaibashi store in December 2022, we worked to strengthen retail by deepening customer relationships and raising awareness of the ALLU brand, including by holding “ALLU AUCTION,” an auction for individual customers, every quarter from January 2023.」

「As retail initiatives, we worked to strengthen retail by deepening relationships with customers and raising awareness of the ALLU brand, including by opening the ALLU Shinsaibashi store and holding “ALLU AUCTION,” the first auction for individual customers.」

「Inventory was strategically secured for retail initiatives during the second quarter, including the opening of the ALLU Shinsaibashi store and the holding of the “ALLU AUCTION.”」

「In addition, we will expand points of contact with customers in Japan and overseas by strengthening consumer-facing channels, including building global e-commerce operations at overseas locations and reinforcing stores through new openings.」

「We began improving the auction format in January, and following a major renewal from March, the sell-through rate recovered to its previous level and sales from our own auctions expanded.」

「As a retail initiative, we opened ALLU Omotesando in February as a flagship store. The store handles purchases as well as sales, with the aim of strengthening engagement with customers.」

「From November, we increased the number of SBA auctions by changing from the previous schedule of twice a month to daily auctions, with new products listed every day from Wednesday through Saturday.」

「With the SBA Hong Kong auction moving online in April 2021, the online ratio for the Group's proprietary auctions, its main sales channel, reached 100%.」

「The Hong Kong auction moved online starting with this event, making all auctions operated by the Group online events.」

「For STAR BUYERS AUCTION, or SBA, our main sales channel for dealers, we worked to improve the online site's UI and UX, proposed and provided better services to partners, and actively pursued transaction growth, including for consigned products.」

「For sales, we increased the frequency of STAR BUYERS AUCTION, or SBA, to twice a month from October and developed the necessary structure to increase the volume of proprietary and consigned products listed.」

「The Group has been promoting the shift of its main sales channel, its proprietary auction, to online operations, and the online ratio now exceeds 90%.」

「For the domestic STAR BUYERS AUCTION, or SBA, we completed the transition from live to online auctions in April 2020, substantially ahead of the original schedule. Although the initial plan called for a gradual transition while progressively increasing the online ratio, the rapid shift to online auctions required us to control the number of items listed and start with small-scale events. In addition, sourcing declined because purchasing stores were closed, resulting in lower inventories and trading volumes than usual, but the move helped secure earnings by avoiding cancellations. We also began accepting consignment listings from other companies with the aim of expanding the platform's scale.」

「In retail, we worked to strengthen sales globally by launching cross-border sales on our proprietary EC site and opening stores on cross-border EC marketplaces.」

「For the domestic auction, as a new step toward becoming a global platform, a bidding site exclusively for overseas dealers was opened in November, enabling overseas dealers to participate in auctions online. In addition, our company and subsidiary STAR BUYERS LIMITED are focusing on developing dealer relationships in order to further expand the scale through greater use of online auctions. In retail, we pursued initiatives to increase sales, including opening a store on an online shopping mall through usus.」

「The domestic STAR BUYERS AUCTION is held at the auction venue inside the head office in Minato-ku, Tokyo, with four days of live auctions each month and one online bidding auction each month. Based on results for the consolidated fiscal year, approximately 28,000 items are listed monthly, the sell-through rate is approximately 91%, and more than 25,000 items are sold wholesale each month.」

「In retail, we worked to improve the efficiency of integrated operations across physical stores and e-commerce for the three brands ALLU, usus and ZIPANG, while seeking to attract visitors to Japan and raise awareness among domestic customers.」

「In retail, in addition to opening a second ALLU store, which focuses on highly scarce vintage items, we launched the new usus e-commerce site, offering a broad range of products from luxury brands to secondary brands. We also improved operational efficiency by integrating inventory across our e-commerce operations, including our proprietary ALLU and usus sites, the ZIPANG Yahoo! Auctions store, and the cross-border e-commerce shopping app 豌豆公主, enabling products to be listed simultaneously across multiple sales channels, and continued to strengthen e-commerce sales.」

「As sales volumes increased, the STAR BUYERS AUCTION wholesale auction held in Japan began offering four days of live auctions each month, in addition to which online bidding auctions were launched in September.」

「We will select the optimal sales channels by analyzing product and sales data registered in the Product Management System, while expanding the sales categories offered through STAR BUYERS AUCTION overseas in Hong Kong and establishing a multichannel framework that also considers listing products on sales channels operated by other companies.」