Expanding customer touchpoints through integration between miney and Money Forward

「In addition to continued strong inbound demand at our stores, initiatives using LINE to provide one-to-one customer engagement proved effective, and sales to domestic customers increased substantially.」

「Based on this understanding, in addition to using IT to improve the efficiency of our existing business model by promoting digital transformation, the Group aims to transition to a recurring-revenue business model by building long-term relationships across the Group through measures to increase engagement.」

「In procurement, we pursued initiatives to expand customer acquisition through new store openings and web marketing. To further expand procurement, we are also strengthening efficient purchasing through alliances with companies in other industries, in addition to purchases under our own brand.」

「In procurement, we have pursued efficient customer acquisition by expanding traffic through web marketing, including SEO initiatives, and promoting conversion into repeat customers by strengthening CRM.」

「Based on this understanding, in addition to using IT to improve the efficiency of our existing business model by promoting digital transformation, the Group aims to transition to a recurring-revenue business model by building long-term relationships across the Group through measures to increase customer engagement.」

「We will strengthen customer engagement and develop a system for referrals within the Group, thereby increasing customer lifetime value.」

「We are also working to expand our customer base by using the asset-management app “Miney” to propose managing possessions as assets, thereby bringing latent needs to the surface.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「For “Miney,” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded points of contact with potential customers through integration with other companies' services and continued encouraging customers visiting purchase stores to register, thereby promoting efficient customer retention and conversion into repeat customers.」

「For “miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we have expanded points of contact with potential customers through integration with other companies' services and continued encouraging customers visiting our purchase stores to register, thereby promoting efficient customer retention and conversion into repeat customers.」

「We have pursued initiatives to increase the number of users and the value of registered assets for “miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, including integration with other companies' services and the full-scale release of the Android version.」

「For “miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we have promoted the app to customers using our purchase stores to increase the number of users and the value of registered assets. We also began integrating it in October with “ONE,” an image-based purchase app provided by One Financial Corporation, to strengthen our approach to potential customers.」

「Since its launch in October 2017, we have expanded the service through initiatives including integration with “Money Forward,” the automated household-accounting and asset-management service provided by Money Forward,Inc., and the number of registered users and value of registered assets have progressed steadily.」

「Further, effective 1 April 2018, we established the “miney Business Promotion Department” and worked to enhance the app's functions and promote its adoption.」

「We launched the smartphone app “miney (マイニー)” in October 2017, enabling users to appraise their possessions and manage their current value. In December of the same year, we began integrating the app with “Money Forward,” the automated household-accounting and asset-management service provided by Money Forward,Inc.」