Rising Advertising and Promotional Expenses and Uncertainty over Advertising Effectiveness
First written in FY2022. 4 of 11 entries say "Materialised", first in FY2023-Q2. Latest entry: FY2026.
Succeed moved to the "Worse" side of this theme in 2022, 1 year after the typical company in this theme (2021).
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
4 other companies' latest entry also says "Materialised".
- FY2026MaterialisedAnnual report
「Meanwhile, during the consolidated fiscal year, the Company also actively made investments for medium- to long-term growth, including capital and personnel investments associated with opening individual tutoring classrooms, increased teacher recruitment expenses in the tutoring business, and higher advertising and recruitment expenses accompanying the expansion of the sales scale in the human resources services business.」
The disclosure states that teacher recruitment expenses, advertising expenses and human resources recruitment expenses actually increased in connection with growth investments. - FY2025MitigatedAnnual report
「Meanwhile, advertising expenses declined following a review of the advertising strategy.」
The full-year disclosure also describes the actual decline in advertising expenses following a review of the advertising strategy. - FY2025-H1MitigatedAnnual report
「Meanwhile, advertising expenses declined following a review of the advertising strategy.」
The disclosure describes a decline in advertising expenses following a review of the advertising strategy in the individual tutoring classroom business, indicating progress in addressing higher advertising costs. - FY2024RestatedAnnual report
「The effectiveness of advertising activities is generally difficult to predict, and excessive advertising expenditure may affect the Company's operating results.」
The uncertainty surrounding advertising effectiveness and the risk of higher advertising expenses remain in place. - FY2024-Q3RestatedAnnual report
「Meanwhile, advertising expenses associated with expanding the service area, as well as marketing costs for redesigning the website, increased.」
The increase in advertising and marketing costs associated with the regional expansion of tutoring services and the website redesign continues to be disclosed. - FY2024-Q2MaterialisedAnnual report
「Meanwhile, advertising expenses associated with expanding in-person tutoring services into the Tokai and Kyushu regions, as well as marketing costs for redesigning the website, increased.」
The actual increase in advertising and marketing costs associated with the regional expansion of in-person services and the website redesign is disclosed. - FY2024-Q1MaterialisedAnnual report
「Meanwhile, advertising expenses and other marketing costs for acquiring new customers and redesigning the website increased.」
The actual increase in advertising and marketing costs associated with acquiring new customers and redesigning the website is identified as a factor behind the decline in profit in the tutoring business. - FY2023RestatedAnnual report
「The effectiveness of advertising activities is generally difficult to predict, and excessive advertising expenditure may affect the Company's operating results.」
The uncertainty surrounding advertising effectiveness and the risk of higher advertising expenses remain in place. - FY2023-Q3RestatedAnnual report
「Meanwhile, advertising expenses increased as promotions previously limited to the Tokyo metropolitan and Kansai regions were expanded nationwide in response to growing demand for online tutoring services, resulting in lower profit year on year.」
The actual increase in advertising expenses accompanying the nationwide expansion of promotions and the resulting decline in profit continue to be disclosed. - FY2023-Q2MaterialisedAnnual report
「Meanwhile, advertising expenses increased as promotions previously limited to the Tokyo metropolitan and Kansai regions were expanded nationwide in response to growing demand for online tutoring services, resulting in lower profit year on year.」
The disclosure states that the actual increase in advertising expenses accompanying the nationwide expansion of promotions led to a year-on-year decline in profit in the tutoring business. - FY2022First statedAnnual report
「The effectiveness of advertising activities is generally difficult to predict, and excessive advertising expenditure may affect the Company's operating results.」
The difficulty of predicting the effectiveness of advertising to improve brand awareness and the risk of higher costs are identified.