Monitoring Customer Value by the Customer Value Creation Council
First written in FY2024. 2 of 3 entries say "Advanced", first in FY2025. Latest entry: FY2026.
17 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Fiscal 2025 Meetings held: 4 Main activities: To increase customer value, defined as JAL's value for customers, with building deep, long-term relationships in which customers feel an affinity for us as a growth driver, and to achieve sustained growth in corporate value, we discussed medium- to long-term customer strategies covering brand, touchpoint and data-based customer platform strategies.」
The Customer Value Creation Council met 4 times during the year to discuss medium- to long-term strategies for the brand, customer touchpoints and the data-based customer platform, centered on building affinity with customers. - FY2025AdvancedAnnual report
「Fiscal 2024 Meetings held: 2 Main activities: Centering on international routes and starting from our customers' diversifying values, we discussed the basic concepts and direction of our medium- to long-term CX and brand strategies.」
The Customer Value Creation Council met 2 times to discuss medium- to long-term CX and brand strategies based on customers' diversifying values. - FY2024First statedAnnual report
「In fiscal 2023, we established the Customer Value Creation Council to address fundamental issues relating to customer value.」
We established an internal forum to monitor initiatives in each business from the standpoint of customer value and discuss and decide how to resolve issues.