Creating regional tourism demand and collaborating with transportation and tourism organizations

「We also established the Two-Region Living Promotion Consortium as part of the sustainable two-region living model project “Connecting Two-Region Living.” In addition to supporting travel expenses through JAL miles, we are working to expand the population with ties to local communities through programs such as agricultural work experiences. In fiscal 2025, we will recruit participants in multiple regions, including the Amami Islands, contributing to sustainable regional revitalization.」

「At Expo 2025 Osaka-Kansai, we will install the immersive theater “SoraCruise by Japan Airlines” inside the exhibition facility “Flying Car Station” and take on the challenge of creating new value in mobility through next-generation mobility.」

「Hokkaido Air System began operating the Sapporo Okadama–Nemuro Nakashibetsu route from the winter 2023 schedule. By strengthening connections within the Nemuro area, including Sapporo and Nakashibetsu, which support medical services and disaster preparedness, we will contribute to the development of regional communities.」

「We opened a cross-border e-commerce mini-program within China's largest social media app, WeChat, selling Japanese products and disseminating information on the culture and tourism of each region. We also implemented various visitor-attraction programs in cooperation with local communities and pursued activities with them to achieve sustainable regional revitalization.」

「To celebrate the registration of the Jomon Prehistoric Sites in Northern Japan as a World Cultural Heritage site and the Amami-Oshima, Tokunoshima, Northern Okinawa Island and Iriomote Island site as a World Natural Heritage site, we implemented various measures, including visitor-attraction programs, and will work with local communities to achieve sustainable regional revitalization.」

「We worked to increase revenue by bringing together the knowledge and ingenuity of each employee, including by operating round-trip charters to and from Narita under the "Enjoy the Feeling of Overseas Travel on a Charter Flight!" initiative and launching the JAL Business Career Support education and consulting program on service, taught by cabin crew.」

「Regional communities: domestic passenger and cargo transportation volume, +10% versus fiscal 2019」

「In November, we established a Regional Business Division and, in addition to an "Ambassador Program" to help revitalize regional areas, newly introduced a "Furusato Support Team Program" under which cabin crew participate in regional revitalization activities while continuing to serve on flights. By deepening these regional revitalization efforts, we are also working to create new businesses originating in regional areas. We further opened the JAL Furusato Nozei website, where customers can earn miles, and are working to contribute further to the sustainable development of regional areas.」

「During the September holiday period, passenger numbers reached approximately 60% of the previous year's level, among other indications that tourism demand was increasingly recovering. We launched new products, including tours designed with social distancing in mind, round-trip charter flights to and from Narita, and tours suitable for workations, working to stimulate demand and improve profitability.」

「In route operations, we worked to strengthen and expand our partnerships, including by newly establishing codeshares with Amakusa Airlines and Fuji Dream Airlines.」

「In route operations, we agreed to begin a codeshare on the Kumamoto–Osaka (Itami) route with Amakusa Airlines Co., Ltd. from 1 August 2019, and began accepting reservations on 1 June 2019. Through this initiative, we will work to revitalize the Amakusa region by expanding the population engaging in regional exchange.」

「For customers whose destinations within Kyushu have been confirmed through the domestic award-ticket service "Dokoka ni Mile," we launched an optional "JR Kyushu Free Pass Award" service, allowing them to exchange miles for a free-pass rail ticket, in cooperation with Kyushu Railway Company.」

「In route operations, Japan Air Commuter began operating a new island-hopping route in July 2018, connecting Tokunoshima, Okinoerabu and Naha, and worked to further expand the population engaging in exchange across the Amami Islands.」

「For the domestic award-ticket service "Dokoka ni Mile," launched in December 2016, we added routes to and from the remote islands of Okinawa and Kagoshima, in addition to routes to and from Tokyo (Haneda) and Osaka (Itami and Kansai). In cooperation with Shikoku Railway Company, we also launched an additional option allowing customers to exchange miles for an unlimited-ride rail pass for use in combination with domestic flights booked through "Dokoka ni Mile," providing new travel experiences integrating multiple modes of transportation and working to create new tourism flows by expanding the population engaging in regional exchange. In sales, in addition to participating in the "ALL-JAPAN Tourism Nation Fund," established to support the tourism industry, we concluded a comprehensive agreement on collaboration and cooperation for regional revitalization with Montbell Co., Ltd., expanding partnerships with companies from other industries involved in tourism and working to contribute to the revitalization of the tourism industry and regional development.」

「To create new tourism flows, we began selling integrated air-and-rail travel products for touring Hokkaido from the Tokyo metropolitan area in cooperation with Hokkaido Railway Company. In cooperation with East Japan Railway Company, we also expanded round-trip travel products combining air and rail travel between Tohoku and Kyushu, providing new travel experiences integrating multiple modes of transportation and working to promote interaction between regions and regional revitalization.」

「In December 2016, in cooperation with Nomura Research Institute,Ltd., we launched "Dokoka ni Mile," a new service and the first of its kind among Japanese airlines. Based on the concept "Leave the destination to us and use your miles to go somewhere," the service creates new demand for travel to regional areas and enables customers to travel using less than half the miles required for regular domestic award tickets, further stimulating domestic travel by air.」

「To create new tourism flows, we began selling a round-trip travel product combining a one-way Shinkansen journey and a one-way flight for touring Hokkaido and Aomori, in cooperation with East Japan Railway Company, stimulating tourism demand in the Hokkaido and Aomori areas.」