Brand change from "SEGA" to "GiGO"

「In its domestic amusement business, the company actively promoted format conversions to the Crane Game Oasis format and opened new locations. Sales at GiGO Crane Game Oasis Supercenter Trial Kamiso in Hokuto, Hokkaido, which completed its format conversion in March 2026, reached 673% of the prior-year period. Sales at the 5 locations that underwent format conversions have increased significantly compared with before the conversions.」

「Beginning with the opening of GiGO Atre Kawagoe in Kawagoe, Saitama, in February 2025, the company opened a total of 14 new locations, including 6 opened at once in July 2025, among them GiGO Crane Game Oasis Bears Mall Kiyotake in Miyazaki, Miyazaki, the third crane game specialty store under the GiGO brand.」

「In March 2024, FLIPS Shinjuku, an amusement poker room, held its grand opening, and the company opened a new GiGO Kamishin Plaza location in Higashiyodogawa-ku, Osaka, Osaka. Beginning with these openings, the company opened a total of 9 new locations, including new formats such as GiGO Crane Game Oasis Iruma in Iruma, Saitama, the first crane game specialty store under the GiGO brand, and GiGO Arcade Café KITTE Osaka in Kita-ku, Osaka, Osaka, combining a café and restaurant with amusement facilities.」

「In March 2024, the company opened a new GiGO Kamishin Plaza location in Higashiyodogawa-ku, Osaka, Osaka, and FLIPS Shinjuku, an amusement poker room, held its grand opening.」

「The company opened 12 new amusement facilities under the “GiGO” name, including GiGO Sohonten, which opened in September in Toshima, Tokyo, as well as fanfancy+ with GiGO, a specialty shop for oshikatsu activities.」

「Since March 2022, the company has also been working to renew the names of its existing amusement facilities from “SEGA” to “GiGO.” As of the end of July 2023, the number of domestic locations under the “GiGO” brand had reached 206.」