In-House Digital Marketing and Advertising Agency Operations
First written in FY2023. 2 of 4 entries say "Advanced", first in 2026-05-15. Latest entry: 2026-08-14.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2024RestatedAnnual report
「In addition to print advertising, we are strengthening customer acquisition initiatives using digital marketing through web advertising and social media such as Instagram. This enables us to respond flexibly to diversifying customer needs without relying on major media outlets. In January 2019, we also established Do Co., Ltd. and brought in-house the advertising agency business that had previously been outsourced.」
The company continues to pursue greater use of web advertising and social media and the internalization of advertising agency operations through Do Co., Ltd. as advertising strategies. - FY2023First statedAnnual report
「In addition to print advertising, we are strengthening customer acquisition initiatives using digital marketing through web advertising and social media such as Instagram. This enables us to respond flexibly to diversifying customer needs without relying on major media outlets. In January 2019, we also established Do Co., Ltd. and brought in-house the advertising agency business that had previously been outsourced.」
The company identifies stronger use of web advertising and social media, together with the internalization of advertising agency operations through Do Co., Ltd., as means of customer acquisition and monetization.