Increase in golf users through active marketing, including Customer Appreciation Special Days
First written in FY2017-Q2. 14 of 30 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2019: 1 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Other".
- FY2026Divergence in performance between golf courses and practice rangesAnnual report
「In the golf business, Green Birds Golf Club maintained and improved the course, expanded various packages and carried out promotional activities using apps and other tools. Visitor numbers increased, but revenue declined due to lower membership-fee revenue. At the golf practice range, revenue increased through expanded all-you-can-hit packages, monthly events and capital investment to improve the practice environment.」
The golf course saw visitor numbers increase but revenue decline due to lower membership-fee revenue, while the practice range saw revenue increase through expanded packages, events and capital investment, resulting in divergent trends within the business. - 2026-05-14AdvancedRevisions to earnings forecasts
「「グリーンバーズゴルフ倶楽部」では、コースを維持・整備し、各種プランの拡充、アプリ等を活用した広報活動を実施し、来場者数は増加しましたが、会費収入の減少により減収となりました。」
ゴルフ場でコース整備、プラン拡充、アプリを活用した広報を実施し、来場者数の増加に至った一方、会費収入減少により減収となった。 - FY2026-H1WorsenedAnnual report
「At the golf course, visitor numbers declined despite efforts to improve the facilities and operations. At the golf practice range, we also worked on improving the practice environment as a measure against summer heat and on sales activities such as developing golf products, but revenue declined.」
Although we worked on improving the facilities and operations, implementing measures against heat, improving the practice environment and developing products, visitor numbers declined at the golf course and revenue fell at the golf practice range. - FY2025AdvancedAnnual report
「In the golf business, Green Birds Golf Club continued course maintenance, revised playing fees in April 2024 and introduced an anonymous membership option for Premium Corporate Members, among other initiatives, resulting in higher revenue. However, profit declined due to the impact of initial implementation costs for the indoor golf practice facility that opened in April 2024.」
We carried out course maintenance, revised fees and introduced an anonymous Premium Corporate Membership option, resulting in a 10.4% increase in operating revenue from the golf business. However, profit declined due to initial implementation costs for the indoor facility. - FY2025-H1AdvancedAnnual report
「In the golf business, Green Birds Golf Club continued course maintenance, revised playing fees in April 2024 and introduced an anonymous membership option for Premium Corporate Members, among other initiatives, resulting in higher revenue. However, profit declined due to the impact of initial implementation costs for the indoor golf practice facility that opened in April 2024.」
We carried out course maintenance, revised playing fees in April 2024 and introduced an anonymous Premium Corporate Membership option, resulting in higher revenue in the golf business. However, profit declined due to initial implementation costs for the indoor golf practice facility. - FY2024WorsenedAnnual report
「In the leisure and services business, golf had been popular among a broad range of people as a leisure activity that avoided crowded conditions during the COVID-19 pandemic, but revenue declined due to the diversification of leisure activities and the reaction to the pandemic-related demand surge.」
Due to the reaction to the pandemic-related demand surge and the diversification of leisure activities, operating revenue from the golf business was ¥290 million, down 3.76% year on year. - FY2024-Q3WorsenedAnnual report
「In the leisure and services business, golf had been popular among a broad range of people as a leisure activity that avoided crowded conditions during the pandemic. However, the number of users recently declined due to the diversification of leisure activities and other factors, resulting in lower revenue.」
Although golf was popular during the pandemic, the number of users recently declined due to the diversification of leisure activities and other factors, resulting in lower revenue. - FY2024-Q1WorsenedAnnual report
「In the golf business, golf remained popular as a relatively safe sport to enjoy during the pandemic, although the number of users recently declined.」
Although golf remained popular, the number of users recently declined. - FY2023-Q3AdvancedAnnual report
「In the leisure and services business, the golf business continued focused course maintenance and increased visitor numbers by holding special open competitions every month and planning multiple value-priced Web packages. Proactive sales activities also helped acquire Premium Members and one-year members, contributing to increases in membership-fee revenue, playing revenue and other revenue, and resulting in higher sales than in the same period of the previous year.」
We carried out focused course maintenance, monthly special open competitions, multiple Web packages and membership acquisition initiatives, leading to increases in visitor numbers, membership revenue and playing revenue. - FY2023-Q2AdvancedAnnual report
「In the golf business, while continuing focused course maintenance, we sought to attract visitors by holding special open competitions with meals included and planning multiple value-priced Web packages. In addition, proactive sales activities led to increases in Premium Members, one-year members and membership-fee revenue, resulting in higher revenue than in the same period of the previous year.」
We carried out course maintenance, special open competitions with meals included, multiple Web packages and membership initiatives, leading to increases in membership and membership-fee revenue and higher sales. - FY2022AdvancedAnnual report
「In the golf business, revenue increased as a result of launching recruitment for Premium Membership, a new membership program at Green Birds Golf Club in Mihara, Hiroshima, continuing to thoroughly implement measures to prevent COVID-19 infections, focusing on course maintenance, and seeking to increase visitor numbers by holding tournaments hosted by the Chugoku Golf Federation. Visitor numbers increased 8.8% year on year.」
We recruited Premium Members, maintained the course and held tournaments, resulting in an 8.8% year-on-year increase in visitor numbers. - FY2022-Q3AdvancedAnnual report
「In the golf business, we thoroughly implemented measures to prevent COVID-19 infections and sought to increase visitor numbers by holding competitions. In addition, golf remained popular because it was considered a relatively safe sport amid the risk of infectious disease, resulting in higher revenue than in the same period of the previous year.」
We implemented infection-prevention measures and held competitions, while golf's popularity also contributed to higher revenue year on year. - FY2022-Q2AdvancedAnnual report
「In the leisure and services business, the discontinuation of the hotel business at the end of January 2021 resulted in lower revenue. In the golf business, although competitions were cancelled or postponed following the declaration of a state of emergency, golf remained popular because it was considered a relatively safe sport amid the risk of infectious disease, and revenue increased compared with the same period of the previous year. This was also supported by the limited impact of typhoons during the fiscal year.」
Despite cancellations and postponements of competitions, revenue in the golf business increased year on year, supported by the limited impact of typhoons and the positive perception of golf as a safe and secure activity. - FY2022-Q1AdvancedAnnual report
「In the golf business, competitions were cancelled or postponed following the declaration of a state of emergency, but golf remained popular as a relatively safe sport to enjoy during the pandemic, and revenue recovered compared with the same period of the previous year.」
Despite cancellations and postponements of competitions, golf was regarded as a relatively safe sport to enjoy, and revenue recovered year on year. - FY2021WorsenedAnnual report
「In the golf business, at Green Birds Golf Club in Mihara, Hiroshima, we sought to increase visitor numbers by holding tournaments hosted by the Hiroshima Prefecture Golf Club Federation, but visitor numbers declined and revenue fell due to tournament cancellations and the cancellation of corporate-sponsored competitions caused by the spread of COVID-19.」
Although we implemented initiatives to attract visitors through tournament events, visitor numbers declined and revenue fell due to tournament cancellations and cancellations of corporate-sponsored competitions. - FY2021-Q3WorsenedAnnual report
「In the golf business, we sought to increase visitor numbers by holding tournaments hosted by the Hiroshima Prefecture Golf Club Federation, but visitor numbers declined and revenue fell due to tournament cancellations and the cancellation of corporate-sponsored competitions caused by the spread of COVID-19.」
Although we implemented initiatives to attract visitors through tournament events, visitor numbers declined and revenue fell due to tournament cancellations and cancellations of corporate-sponsored competitions. - FY2021-Q1WorsenedAnnual report
「In the golf business, tournaments hosted by the Hiroshima Prefecture Golf Club Federation were cancelled or postponed due to the spread of COVID-19, while almost all corporate-sponsored competitions were also cancelled. As a result, visitor numbers fell sharply and revenue declined.」
Visitor numbers fell sharply due to cancelled or postponed tournaments and cancellations of corporate-sponsored competitions, resulting in lower revenue in the golf business. - FY2020AdvancedAnnual report
「In the golf business, the Company held events including the Hiroden Ladies Cup, the Hiroden Open Golf Championship and the Hiroden Group Ladies Charity Golf Tournament and sought to develop female golfers and increase attendance. As a result, revenue increased from the previous consolidated fiscal year, when visitor numbers had declined due to the July 2018 torrential rains.」
The golf business reported higher revenue year on year through multiple tournaments and the development of female golfers. - FY2020-Q2AdvancedAnnual report
「In the golf business, the Company held events including the Hiroden Ladies Cup, the Hiroden Open Golf Championship and the Hiroden Group Ladies Charity Golf Tournament and sought to develop female golfers and increase attendance. As a result, revenue increased from the six-month cumulative period of the previous fiscal year, when visitor numbers had declined due to the torrential rains of July 2018.」
The Company developed female golfers through multiple tournaments, resulting in higher revenue year on year compared with the same period of the previous year, which was affected by torrential rains. - FY2020-Q1WorsenedAnnual report
「In the golf business, the Company held events including the Hiroden Ladies Cup and the Chugoku-Shikoku Senior Golf Championship and sought to increase attendance, but visitor numbers declined and revenue fell due to intensified price competition with competitors.」
Although the Company implemented measures to attract customers by holding tournaments, visitor numbers declined due to intensified price competition with competitors, resulting in lower revenue in the golf business. - FY2019WorsenedAnnual report
「In the golf business, the Company actively organized various tournaments, but revenue declined due to the effects of the torrential rains of July 2018 and incoming typhoons.」
Although various tournaments were actively held, the golf business also reported lower full-year revenue due to the effects of torrential rains and typhoons. - FY2019-Q3WorsenedAnnual report
「In the golf business, the Company actively organized various tournaments, but revenue declined due to the effects of the torrential rains of July 2018 and incoming typhoons.」
Although various tournaments were actively held, the golf business reported lower revenue due to the effects of torrential rains and typhoons. - FY2019-Q2WorsenedAnnual report
「In the golf business, the Company actively organized various tournaments, but revenue declined due to the effects of the torrential rains of July 2018 and incoming typhoons.」
Although various tournaments were actively held, the golf business reported lower revenue due to the effects of torrential rains and typhoons. - FY2019-Q1AdvancedAnnual report
「In the golf business, revenue increased as the Company actively organized various tournaments.」
The active organization of various tournaments led to higher revenue in the golf business. - FY2018AdvancedAnnual report
「In the golf business, revenue increased as a result of efforts to increase visitor numbers, including by holding Customer Appreciation Special Days.」
The disclosure describes an increase in visitor numbers and higher revenue through active marketing initiatives, including Customer Appreciation Special Days. - FY2018-Q3RestatedAnnual report
「In the golf business, revenue increased as a result of efforts to increase the number of users.」
The golf business reported higher revenue as a result of efforts to increase users. - FY2018-Q1AdvancedAnnual report
「In the golf business, revenue increased as a result of efforts to increase the number of users.」
The golf business reported higher revenue as a result of an increase in users. - FY2017RestatedAnnual report
「In the golf business, the Company pursued active marketing initiatives, including Customer Appreciation Special Days, but the number of users was broadly flat and revenue fell.」
Although the Company pursued active marketing initiatives, including Customer Appreciation Special Days, the number of users was broadly flat and revenue fell. - FY2017-Q3WorsenedAnnual report
「In the golf business, the Company pursued active marketing initiatives, including Customer Appreciation Special Days, but the number of users declined and revenue fell.」
Although the Company pursued active marketing initiatives, including Customer Appreciation Special Days, the number of users declined and revenue fell. - FY2017-Q2First statedAnnual report
「In the golf business, the number of users increased and revenue rose as a result of active marketing initiatives, including Customer Appreciation Special Days.」
Active marketing initiatives, including Customer Appreciation Special Days, are described as measures that led to an increase in golf users and higher revenue.