Differentiating Safe, Secure Housing Products Through Proprietary Specifications
First written in FY2020. 2 of 4 entries say "Advanced", first in FY2023. Latest entry: FY2026.
9 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We are pursuing a three-brand strategy comprising “Sumi no Ie/Pure Air,” “S・O・U+,” and “HIRANAGI.”」
We continue to pursue a three-brand strategy, including the S・O・U derivative brand “S・O・U+,” in addition to our existing proprietary ventilation and earthquake-resistant specifications. - FY2023AdvancedAnnual report
「In the consolidated fiscal year under review, we also began selling “S・O・U,” which achieves a lower price point through a simple design while maintaining our existing quality, and “HIRANAGI,” a single-story home that combines compact living flows with the advantages of single-story living, including attractive design and earthquake resistance. We developed a three-brand strategy comprising “Sumi no Ie/Pure Air,” “S・O・U,” and “HIRANAGI” to meet user needs in line with the times.」
In addition to our existing proprietary specifications, we began selling S・O・U and HIRANAGI and developed a three-brand strategy. - FY2021RestatedAnnual report
「We pursue homebuilding with strength, earthquake resistance, and durability through measures including the adoption of “Sumi no Ie/Pure Air” and the “FX-WOOD construction method.”」
We continue to differentiate our products through our proprietary ventilation system, the FX-WOOD construction method, Earthquake Resistance Grade 3, seismic-control dampers, and other features. - FY2020First statedAnnual report
「In constructing new detached homes, we use our proprietary “FX-WOOD construction method,” which combines ventilation with airtightness alongside earthquake and wind resistance, as well as seismic-control dampers that absorb earthquake vibrations. We pursue homebuilding with even greater strength, earthquake resistance, and durability.」
The company describes “Sumi no Ie/Pure Air,” “Sumi no Mansion/Pure Air,” the “FX-WOOD construction method,” and seismic-control dampers as means of differentiating its products from competitors and creating safe, secure homes.