Expanding Customer Touchpoints Through New Marketing Methods
First written in FY2021. 2 of 4 entries say "Advanced", first in FY2025. Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The introduction of a URL notification service has established a system for providing delivered documents digitally, improving sales representatives' operational efficiency and customer convenience.」
As a measure to digitalise contact with and information provision to new customers, the company has introduced a system for providing documents electronically through a URL notification service. - FY2025AdvancedAnnual report
「Briefing sessions were held for sales representatives to support further use of existing digital tools, including STAR Mobile and LINE WORKS, strengthening the support system for sales activities.」
The company has held briefings for sales personnel on digital tools and is advancing the expansion of customer touchpoints and sales activities through digitalisation into concrete operational support. - FY2023Explicitly states that digitalisation will expand customer touchpointsAnnual report
「Generating new revenue opportunities by digitalising contact with and information provision to new customers」
Positions the digitalisation of contact with and information provision to new customers as a new revenue opportunity, as part of measures to expand customer touchpoints. - FY2021First statedAnnual report
「To achieve this, we will use new marketing methods and other measures to diversify and expand the targets we approach and increase opportunities for contact, thereby expanding our customer base.」
As means of expanding the customer base, the Company newly specifies the renewal of its marketing methods, diversification and expansion of target audiences, and an increase in customer touchpoints.