Strengthening Private-Label, Store-Brand and Regional Products

「Under the "strengthening sales capabilities" initiative, the company sought to increase customer numbers by focusing on expanding EDLP centered on "Zenryoku Price" and "Topvalu" to address consumers' deeply rooted preference for low prices, while also actively developing and selling original products emphasizing "local flavors" and "local production for local consumption" to differentiate itself from competitors.」

「In the supermarket business, to respond to customers’ stronger preference for saving amid continuing inflation, we are strengthening sales of EDLP (everyday low price) products such as “Zenryoku Price” and “Every Day Is Low,” which emphasize low prices, while actively introducing and rolling out AEON Group private-label products under the “Topvalu” brand. We are also developing and selling original products to provide better products at affordable prices, with an emphasis on local flavors and local production for local consumption. At the National Supermarket Delicious Food Election in November, 2 products, “Ten-Ingredient Grandma’s Sushi Roll” and “Juicy Fresh Raw Hamburger Steak,” won the highest gold award, with the former also winning the grand prix.」

「In addition to strengthening sales of EDLP (everyday low price) products such as “Zenryoku Price” and “Every Day Low,” we are actively introducing and expanding products under “Topvalu,” AEON Group’s private brand. We are also developing and selling original products in-house, with a focus on local flavors and local production for local consumption, to provide better products at more affordable prices.」

「In the supermarket business, to respond to customers’ stronger preference for saving amid continuing inflation, we are strengthening sales of EDLP (everyday low price) products such as “Zenryoku Price” and “Every Day Is Low,” which emphasize low prices, while actively introducing and rolling out AEON Group private-label products under the “Topvalu” brand.」

「From September, we began the full-scale introduction of the AEON Group private label “Topvalu” to provide products that customers feel offer a “reasonable price” and “added value.” We are proceeding with the introduction of 500 food items and 320 clothing and household-related items, for a total of 820 items, as part of the annual plan.」

「To provide products that customers feel offer a “reasonable price” and “added value,” we began selling “Barreal Grand” happoshu in June, ahead of the full-scale introduction in September of the AEON Group private label “Topvalu.”」

「We have also continued initiatives to provide customers with new value, including further developing commemorative products created as part of the 55th-anniversary project carried out in the previous fiscal year, which pursued local ingredients, seasonings and new menu proposals.」

「For products, as fresh ingredients such as seafood and livestock products were affected by the easing of restrictions on going out, increased dining out and leisure activity, and the resulting stabilization of demand for home cooking, we focused on further strengthening fresh foods. We also advanced initiatives including developing “high-volume sellers” offering local and seasonal products in overwhelming quantities, rolling out “Buyer Mitsuboshi,” products carefully selected and recommended by buyers, as a priority product at all stores, and developing original products such as seasonal boxed meals made with locally sourced fresh ingredients.」

「For products, in addition to strengthening fresh foods, we worked to develop “high-volume sellers” offering local and seasonal products in overwhelming quantities, Buyer Mitsuboshi selections and original products such as seasonal boxed meals made with locally sourced fresh ingredients.」

「For products, in addition to strengthening fresh foods, we worked to develop original products such as “high-volume sellers” offering local and seasonal products in overwhelming quantities, Buyer Mitsuboshi selections and seasonal boxed meals made with locally sourced fresh ingredients.」

「In the processed foods division, we reduced the prices of a total of 1,000 items, including the private label “Style One,” among frequently purchased general food and daily-use products. We aim to increase customer support by expanding the number of discounted items and pursuing even lower prices.」

「In the processed foods division, we reduced the prices of a total of 500 items, including the private label “Style One,” among frequently purchased general food and daily-use products.」

「In the processed foods division, we are pursuing initiatives that provide value and good taste, including promoting private-label development and selling imported ingredients through collaboration with other companies.」

「In the processed foods division, we are pursuing initiatives that provide value and good taste, including promoting private-label development and selling imported ingredients through collaboration with other companies.」

「In the processed foods division, we are pursuing initiatives that provide value and good taste, including promoting private-label development and selling imported ingredients through collaboration with other companies.」

「Our product strategy includes promoting the development of private-label and store-brand products and launching value-priced and value-added products commemorating our 50th anniversary. We will also develop strong products and categories that earn customer support by discovering and strengthening sales of products rooted in and loved by the local community.」