Product Proposals Combining a Focus on Quality with Low-Price Measures

「In particular, in response to changing consumer behavior, we focused on maintaining price competitiveness and improving convenience through the use of digital technology.」

「As part of its initiatives for families with children, the company used frequently purchased items as KVIs (key value items) for price-focused marketing while strengthening large-volume packs popular with such families, raising average unit prices. Sales to customers in their 30s and 40s increased to 100.6% of the previous year's level despite a declining population.」

「While using frequently purchased items as KVIs (key value items) for price-focused marketing, the company has raised average unit prices by strengthening large-volume packs popular with families with children,」

「Food sales grew through strategic pricing, resulting in higher revenue. The gross margin declined as price increases moderated from the previous fiscal year and price-focused marketing was strengthened.」

「Food sales grew through strategic pricing, resulting in higher revenue. The gross margin declined due to lower price increases as price hikes moderated from the previous fiscal year, as well as stronger price-focused marketing.」

「① Gaining customer support by meeting the needs of families raising children; strengthening price measures for everyday-use products; differentiating through fresh foods and private-label products; and strengthening communication through the app」

「We discontinued the issuance of flyers and sales that could concentrate customer visits at specific times and worked to improve store loyalty by focusing on measures to prevent crowding, including changes to opening hours and customer service methods and promoting social distancing.」

「In terms of merchandise, amid the continuing polarization of consumption, we strengthened fresh food sales floors by enhancing the sense of freshness and liveliness and expanded the in-house-developed “E-WA!” products with improved taste, ingredients and quality, while focusing on extending the EDLP sales period for high-frequency products, sales for card members and uniform-price sales.」

「In terms of merchandise, amid the continuing polarization of consumption, we strengthened fresh food sales floors by enhancing the sense of freshness and liveliness and expanded the in-house-developed “E-WA!” products with improved taste, ingredients and quality, while focusing on extending the EDLP sales period for high-frequency products, sales for card members and uniform-price sales.」

「In terms of merchandise, amid the continuing polarization of consumption, we strengthened fresh food sales floors by enhancing the sense of freshness and liveliness and expanded the in-house-developed “E-WA!” products with improved taste, ingredients and quality, while focusing on extending the EDLP sales period for high-frequency products, sales for card members and uniform-price sales.」

「HEIWADO, the Group’s core company, reported lower revenue, partly due to the policy-driven cancellation of its large-scale March sale, but ordinary profit increased, partly because expenses related to the sale declined.」

「In terms of merchandise, amid the continuing polarization of consumption, we advanced the development of fresh food products emphasizing freshness, taste and ingredients, including signature products, and expanded the in-house-developed “E-WA!” products with enhanced quality and value in the daily-delivery and grocery categories, while focusing on extending the sales period for EDLP products, sales for card members and sales of 60th-anniversary products.」

「In terms of merchandise, amid the continuing polarization of consumption, we advanced the development of fresh food products emphasizing freshness, taste and ingredients, including signature products, and expanded in-house-developed products with enhanced quality and value in the daily-delivery and grocery categories, while focusing on EDLP, sales for card members and uniform-price sales.」

「In response to the polarization of consumption, we advanced the development of products emphasizing taste, ingredients and functionality and proposed quality-focused products, including products made in Japan, while focusing on EDLP and sales for card members and sales at uniform prices.」

「In response to the polarization of consumption, we advanced the development of products emphasizing taste, ingredients and functionality and proposed quality-focused products, including products made in Japan, while focusing on EDLP and sales for card members and sales at uniform prices.」

「In terms of merchandise, as the polarization of consumption became more pronounced, we proposed products emphasizing freshness, improved taste, ingredients and functionality, while focusing on expanding EDLP and selling discount products to holders of the company’s card as a competitive measure.」

「In terms of merchandise, amid the continuing polarization of consumption, we actively proposed quality-focused products with improved freshness, taste, ingredients and functionality, while focusing on EDLP, price appeals through uniform pricing and discount product sales for holders of the company’s card.」

「In terms of merchandise, while advancing proposals for quality-focused products emphasizing freshness, taste, ingredients and functionality in response to the continuing polarization of consumption, we focused on selling EDLP products and products at uniform prices, as well as discount sales for card members, particularly for high-frequency products.」

「In merchandising, in response to the polarization of consumer spending, the Company promoted the development of products emphasizing taste, ingredients and functionality, as well as proposals for quality-focused products, including Japanese-made products. At the same time, it focused on EDLP for frequently purchased items, sales for card members and uniform-price products.」