Combining goods-based and experience-based consumption through iKids Land (children's play-and-learning space) and Izutsuya Classroom (department-store classes)
First written in FY2018-Q1. 3 of 7 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2019-Q3.
4 other companies' latest entry also says "Restated".
- FY2019-Q3RestatedAnnual report
「In its principal department store business, the Group has focused on enhancing its ability to respond to experience-driven consumption and creating sales floors that resonate with customers.」
The company continues to emphasize experiential offerings that combine product sales with experiences, as well as creating sales floors that resonate with customers. - FY2019-Q2AdvancedAnnual report
「At the inaugural Hawaiian Festival held in June, local hula dance teams performed every day, and the company organized participatory events together with local residents. During the summer holidays, it held an exhibition of Lisa Larson, the popular Swedish ceramic artist, as a 20th-anniversary event for the annex, attracting many visitors. The company has thus promoted stronger product offerings characteristic of a department store and new experiential initiatives, centered on the flagship store.」
The company expanded initiatives combining product proposals with community-participation events and exhibitions, including the Hawaiian Festival and the Lisa Larson exhibition. - FY2019-Q1AdvancedAnnual report
「At the inaugural “Beauty Week,” held throughout the store, the company combined proposals for organic cosmetics and health foods, which attract strong customer interest, with events such as expert talk shows and makeup advice sessions, thereby bringing together products and experiences. The event was very well received by customers across a wide range of age groups. At the “Kitakyushu Coffee Festival,” held during Golden Week, the company collaborated with local cafés to hold participatory events and workshops, focusing on creating activity in the surrounding area.」
Through Beauty Week and the Kitakyushu Coffee Festival, the company expanded concrete initiatives combining product proposals with events and workshops, bringing together product and experiential consumption. - FY2018RestatedAnnual report
「We focused on proposals for carefully selected products, such as the I-Plus Izutsuya Best Selection, which brought together buyers' recommended products, and Lifestyle with Bread and Coffee, which brought together popular local bakeries and cafés, as well as on proposals for experiences and activities aimed at creating vibrancy in the surrounding area.」
The company continues to address experiential consumption by combining product offerings with experiences and activity, such as bread and cafés, that create a lively atmosphere. - FY2018-Q3RestatedAnnual report
「In its principal department store business, the Group has focused on enhancing its ability to respond to experience-driven consumption and creating sales floors that resonate with customers.」
The company continues to pursue the combination of product and experiential consumption, expressed as strengthening its ability to provide experiential offerings and creating sales floors that resonate with customers. - FY2018-Q2AdvancedAnnual report
「At the flagship store, the company held various events centered on experiential activities under the theme of “Family Week” during the summer holidays. At the “Money and Stamps Exhibition: Kitakyushu,” in particular, it set up booths offering learning and hands-on experiences, attracting many visitors. On the children's clothing floor renovated that spring, it also held participatory events, including the “Summer Holiday Handmade Workshop,” offering hands-on experience in making original bags and accessories, and the inaugural “Children's Shogi Class.” These events were very well received, particularly by customers with children.」
Following the launch of Aikids Land and the Izutsuya Classroom, the company expanded learning- and experience-based initiatives centered on the children's clothing floor, including Family Week, the handmade workshop and the children's shogi class. - FY2018-Q1First statedAnnual report
「At the flagship store, the company newly opened “Aikids Land,” a children's play area, in the center of the children's clothing floor on the seventh floor of the main building, and launched the “Izutsuya Classroom” to develop children's self-expression and imagination. Through these initiatives, it sought to combine conventional “product consumption,” such as toys and children's clothing, with “experiential consumption,” including play and learning.」
The company newly opened a children's play area and classroom, launching initiatives that combine sales of toys and children's clothing with play- and learning-based experiences.