Acquiring New Customers Through Events with Fresh Perspectives

「To strengthen our ability to attract customers, we expanded the event space on the eighth floor of the main building and worked to enhance the appeal of events. All product exhibitions performed well, while, as first-time initiatives, we held the “Cookie & Sweets Fair” for women in their 30s and 40s, the hands-on “Women’s Mikata Fair,” “Little Toy Land,” “EVA STORE LIMITED” and “ONE PIECE Mugiwara Store” for younger and family demographics, and “Sanrio Characters Kawaii Town” at Pastel Hall, attracting new customer segments.」

「To strengthen our ability to attract customers, we expanded the event space on the eighth floor of the main building and worked to enhance the appeal of events. All product exhibitions performed well, while, as first-time initiatives, we held the “Cookie & Sweets Fair” for women in their 30s and 40s, the hands-on “Women’s Mikata Fair,” “Little Toy Land,” “EVA STORE LIMITED” and “ONE PIECE Mugiwara Store” for younger and family demographics, and “Sanrio Characters Kawaii Town” at Pastel Hall, attracting new customer segments.」

「In addition to popular events such as the Hokkaido Products Fair, Stationery Exhibition, and Chocolat Specialité, the company held, as inaugural initiatives, the Greater Hokuriku Fair, Kansai Gourmet Fair, Greater Kyushu Fair, and Anko and Sweets Fair as special events commemorating the 90th anniversary of Izutsuya's founding. They drew large crowds every day.」

「As our first initiatives, we held the 井筒屋 90th Anniversary Special Events “Great Hokuriku Exhibition,” “Kansai Gourmet Fair,” “Great Kyushu Exhibition” and “Anko and Sweets Fair,” which attracted many customers every day.」

「In addition to popular events such as the Hokkaido Products Fair and Stationery Exhibition, the company held, as inaugural initiatives, the "Greater Hokuriku Fair," "Kansai Gourmet Fair," and "Greater Kyushu Fair" as special events commemorating the 90th anniversary of Izutsuya's founding. They drew large crowds every day.」

「As an inaugural initiative, the company held the "Kaga and Noto Products Fair," a special reconstruction-support event following the Noto Peninsula Earthquake, and the "Keichiku Gourmet and Specialty Products Fair," featuring popular foods and specialty products from the Keichiku area near Kitakyushu. It also held the Okinawa Fair for the first time in 20 years, drawing large crowds every day.」

「Fairs and events also drew large crowds every day, including products fairs such as the Hokkaido Products Fair and the first-ever "Stationery Exhibition," attracting younger customers as well.」

「Fairs and events are also beginning to regain their vibrancy, helped by the easing of entry restrictions and the resumption of sampling at products fairs. The stores drew large crowds every day with popular events including the regular Hokkaido Products Fair and "Chocolat Specialité," as well as the Italy Fair, held for the first time in 4 years.」

「Fairs and events are also beginning to regain their vibrancy, helped by the easing of entry restrictions and the resumption of sampling at numerous products fairs, including the "Italy Fair," held for the first time in 4 years, and the regular "Hokkaido Products Fair." In October, the "Contemporary Art Exhibition & Banksy Exhibition" was held and attracted visitors from a wide range of customer groups.」

「As part of efforts to stimulate local consumption, the company participated in the premium local shopping voucher program and held the "Crossroad Marche" at Crossroad between the main and new buildings during Golden Week. To commemorate the 60th anniversary of Kitakyushu's municipal government, it also promoted initiatives drawing on local ties, including special features on the 60th anniversary and limited-edition products at the "Kitakyushu Festival," an event showcasing the area's attractions, and at "Izutsuya's summer gift fair."」

「Restrictions on events were also gradually eased, and entry restrictions were relaxed and sampling resumed at products fairs, helping the stores regain their vibrancy. In March, the "National Tasty Foods Fair" was held, followed in April by the regular "Hokkaido Products Fair." Both drew large crowds every day.」

「Restrictions on fairs and events were also gradually eased, and the stores are beginning to regain their vibrancy. In October, the first building-wide art fair, "Izutsuya Art 2022," was held under the theme of art. Many works, including contemporary art by renowned artists, adorned the entire store. In November, the regular "Hokkaido Products Fair" was held. In January, the "Oedo Fair" was held for the first time in 4 years, followed in February by the new "Niigata and Nagano Products Fair." Both drew large crowds every day.」

「Restrictions on fairs and events were also gradually eased, and the stores are beginning to regain their vibrancy. In October, the first building-wide art fair, "Izutsuya Art 2022," was held under the theme of art. Contemporary works by renowned artists and other pieces adorned the entire store. In November, the regular "Hokkaido Products Fair" was held. It drew such large crowds every day that entry restrictions had to be imposed.」

「As restrictions on holding fairs and events were gradually eased, the "Crossroad Marche" was held at Crossroad between the main and new buildings during Golden Week for the first time in approximately 3 years. Around 30 stores offering local food and general merchandise participated, drawing large crowds. In June, as a new limited-time event, the long-established Omi confectionery shop "Taneya," founded in 1872, held an event in the special-event space on the first floor of the main building. In August, the food select shop "DEAN&DELUCA" held an event in the special-event space on the first floor of the new building, bringing together food from around the world.」

「The inaugural “Bread and Sweets Marche,” held in September, was conducted with infection-prevention measures in place, and attracted 45 shops, mainly popular local establishments, drawing many customers and creating a lively atmosphere.」

「Popular events that had been put on hold, including product exhibitions, the “Gift Dismantling Sale” and the “Valentine Chocolate Specialties” event, were also resumed from September of the previous year while taking care to prevent the spread of COVID-19, and were very well received.」

「The company gradually resumed large-scale events, including the Kyoto Exhibition and Hokkaido Products Exhibition, which had been put on hold, from September while implementing infection-prevention measures as far as possible.」

「As new summer holiday initiatives, the company held inaugural events including the “Money and Stamps Exhibition” and the “Waku Waku Railway Toy Park,” attracting many customers to its stores.」

「Despite the effects of torrential rain in July and typhoons at the flagship store, the company contributed to sales during the latter half of the summer clearance campaign by bringing the clearance period forward and participating in the Japan Department Stores Association's inaugural “Premium Summer Bazaar.” At the inaugural Hawaiian Festival held in June, local hula dance teams performed every day, and the company organized participatory events together with local residents.」

「At the inaugural “Beauty Week,” held throughout the store, the company combined proposals for organic cosmetics and health foods, which attract strong customer interest, with events such as expert talk shows and makeup advice sessions, bringing together products and experiences. The event was very well received by customers across a wide range of age groups.」

「We focused on proposals for carefully selected products, such as the I-Plus Izutsuya Best Selection, which brought together buyers' recommended products, and Lifestyle with Bread and Coffee, which brought together popular local bakeries and cafés, as well as on proposals for experiences and activities aimed at creating vibrancy in the surrounding area.」

「The company sought to attract new customers by holding the inaugural “Ado Mizumori Kawaii Works Exhibition,” an event with a fresh perspective, and “Bird Lovers,” a collection of bird-related goods.」