Expanding product brands and sales locations through the acquisition of 現代仏壇

「We established a diversified product and service proposal structure comprising 5 brands by integrating the brand strength of our subsidiary 現代仏壇 with our 4 in-house brands.」

「As the market contracts and competition to acquire customers intensifies, we offer 4 product brands to clearly communicate to customers the product lineup unique to specialist stores. Alongside promoting product development for each brand, we are expanding the stores carrying products of our subsidiary, 株式会社現代仏壇, and seeking to expand our earnings base and enhance brand value by combining the strengths of our brands and the subsidiary's brands and creating synergies across products and services.」

「Since our founding, we have positioned the Buddhist altar and fittings business as a core business and promoted business activities aimed at growth. 株式会社八木研 has operated a nationwide Buddhist altar retail and wholesale business centered on major product brands such as 「現代仏壇」. It transferred its Buddhist altar and fittings business, related store and product brands, and other assets through a company split to a wholly owned subsidiary, all shares of which we acquired. By adding to our group the strong product brands and high-quality products that 株式会社八木研 had built over many years, we believe we can strengthen both our corporate and product brands. The acquisition will also enable our group to expand sales volumes in the Buddhist altar and fittings business and obtain new sales locations in regions where we have not previously operated.」