Active customer acquisition and increased business awareness through TV commercials and other media

「To attract customers, the company redesigned its website so that it could effectively communicate its strengths and broad product range, and improved the operation of its mass-media and web advertising. It will continue testing and evaluating initiatives to maximize the number of customer interactions.」

「For sales promotion, we continued from the previous fiscal year to attract customers actively by placing listing ads tailored to regional characteristics, enhancing the content of our website and member app, and strengthening the dissemination of information.」

「We will continue conducting experiments and verification, centered on web advertising and combined with TV commercials and newspaper inserts, to achieve the greatest possible effect.」

「In its sales promotion activities, the company ran TV commercials featuring “Happy Girl Yuka-chan,” capitalizing on its brand awareness, as well as newspaper inserts and other promotions. Rather than using a uniform format nationwide, the newspaper inserts were tailored to local characteristics in terms of content and distribution timing, enabling the company to respond to customer needs on a regional basis. During the autumn equinoctial period, the company also placed newspaper advertisements intended to evoke the period known as Ohigan, when people pay their respects to deceased relatives at Buddhist altars and graves. To date, the company has focused its promotional activities on the four major media, including TV commercials and newspaper inserts, while treating online sales promotion, such as search advertising, as supplementary promotional expenditure. It is now experimentally reallocating promotional expenditure by deliberately changing the mix of promotional measures, including concentrating on online sales promotion in some regions. Going forward, the company will verify each promotional measure’s contribution to performance, determine the optimal allocation, and invest its promotional expenditure accordingly.」

「In its sales promotion activities, the company ran TV commercials featuring “Happy Girl Yuka-chan,” capitalizing on its brand awareness, as well as newspaper inserts and other promotions. Rather than using a uniform format nationwide, the newspaper inserts were tailored to local characteristics in terms of content and distribution timing, enabling the company to respond to customer needs on a regional basis. During the autumn equinoctial period, the company also placed newspaper advertisements intended to evoke the period known as Ohigan, when people pay their respects to deceased relatives at Buddhist altars and graves.」

「In sales promotion, the company continued to use TV commercials featuring しあわせ少女 ゆうかちゃん and newspaper inserts, leveraging its brand awareness. Rather than using the same newspaper inserts at all stores, the company tailored the layouts and distribution timing to regional characteristics, providing region-specific responses to customer needs.」

「As customers are expected to increasingly shift to gathering information online, particularly via smartphones, the company will consider gradually shifting its promotional measures toward web-based channels while carefully monitoring their effectiveness.」

「Against this backdrop, the company recognized the importance of attracting customers by leveraging its brand awareness, one of the group's strengths, and conducted promotional activities including TV commercials featuring しあわせ少女　ゆうかちゃん and newspaper inserts. For the newspaper inserts, in addition to the layouts and promotional content used across all stores, the company actively sought to attract customers by distributing additional layouts tailored to regional characteristics at some stores.」

「Against this backdrop, the company recognized the importance of attracting customers by leveraging its brand awareness, one of the group's strengths, and conducted promotional activities including TV commercials featuring しあわせ少女　ゆうかちゃん and newspaper inserts. For the newspaper inserts, in addition to the layouts and promotional content used across all stores, the company actively sought to attract customers by distributing additional layouts tailored to regional characteristics at some stores.」

「Against this backdrop, the company recognized the importance of attracting customers by leveraging its brand awareness, one of the group's strengths, and conducted promotional activities including TV commercials featuring しあわせ少女　ゆうかちゃん and newspaper inserts. For the newspaper inserts, in addition to the layouts and promotional content used across all stores, the company actively sought to attract customers by distributing additional layouts tailored to regional characteristics at some stores.」

「After fully resuming sales activities in July, the company conducted promotional activities including TV commercials, newspaper advertisements and newspaper inserts. For the newspaper inserts, in addition to the promotional content and layouts used across all stores, the company actively sought to attract customers by distributing additional region-specific layouts at some stores.」

「After fully resuming sales activities in July, the company conducted promotional activities including TV commercials, newspaper advertisements and newspaper inserts. For the newspaper inserts, in addition to the promotional content and layouts used across all stores, the company actively sought to attract customers by distributing additional region-specific layouts at some stores.」

「In particular, because customer purchasing appetite was expected to decline following the consumption tax increase, the company conducted active sales-promotion activities from November to December and sought to maximize sales opportunities by establishing a group-wide sales structure.」

「In particular, from August to September, when customer purchasing appetite was expected to rise ahead of the consumption tax increase, the company conducted active sales-promotion activities and sought to maximize sales opportunities by establishing a group-wide sales structure.」

「Against this backdrop, the group implemented active customer-acquisition initiatives, including TV commercials, to communicate its businesses, products and services to more customers.」