Customer retention and new customer acquisition through corporate partnerships and functional product promotion
First written in FY2017. 9 of 12 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2026.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Minna no Suit, launched in November 2025, also contributed to developing new customer segments.」
As a measure to expand customer touchpoints, the Company began selling Minna no Suit in November 2025 and reported its contribution to developing new customer segments. - FY2026-H1AdvancedAnnual report
「For the second half, the Company will position Minna no Suit, developed as a product that customers can relate to in terms of both price and quality, as a gateway brand and use it as a starting point for building connections with customers. It will continue working to create new customer touchpoints and make further efforts to expand its customer base through its CRM strategy.」
As a measure to expand customer touchpoints, the Company positioned Minna no Suit as a gateway brand and made expansion of its customer base through its CRM strategy a specific initiative for the second half. - FY2025RestatedAnnual report
「The Company implemented various initiatives, including the steady performance of the made-to-order suit brand Quality Order SHITATE, the growing adoption of the functional Zero Pressure Suit, which can also be worn with casual styles, and the launch of a new women's style.」
The Company continued its full-year initiatives to engage and attract customers through made-to-order products, the growing adoption of functional products, and the launch of a women's style. - FY2025-H1AdvancedAnnual report
「The made-to-order suit brand Quality Order SHITATE performed steadily. The functional Zero Pressure Suit, which can also be worn with casual styles, gained traction, and the Company implemented various initiatives, including launching a new women's style.」
As customer touchpoint and customer acquisition initiatives, the Company built on the steady performance of Quality Order SHITATE by expanding the reach of the Zero Pressure Suit and launching a women's style. - FY2024-Q2AdvancedAnnual report
「The made-to-order suit brand "Quality Order SHITATE" was introduced at almost all stores, creating an environment in which made-to-order services could be provided to more customers, and we newly launched the OMO-format "SUIT SQUARE" stores, which bring 4 brands together in a single location,」
As a measure to expand customer touchpoints, the Company introduced Quality Order SHITATE at almost all stores and launched SUIT SQUARE, an OMO-format store bringing together 4 brands. - FY2021AdvancedAnnual report
「Maximizing LTV (customer lifetime value) through rebranding as a core initiative, and expanding customer touchpoints through a DX strategy (OMO strategy and development of a digital platform)」
The customer retention and new customer acquisition initiatives expanded beyond functional product appeal and corporate partnerships to include maximizing LTV through rebranding and an OMO strategy integrating store and e-commerce usage. - FY2019AdvancedAnnual report
「The Company will seek to further increase sales by strengthening its range of women's products, retaining female customers through the issuance of a new women's card, expanding corporate partnerships and increasing sales of corporate uniforms through stronger corporate sales activities, attracting new customers, and developing systems and logistics capabilities related to e-commerce and other operations.」
In addition to the existing focus on functionality and corporate partnerships, the Company identified women's cards, corporate uniforms, and e-commerce systems and logistics capabilities as specific measures to acquire customers and expand sales. - FY2018-Q3AdvancedAnnual report
「In sales activities at Aoyama Clothing, the Company sought to attract new customers by appointing Canadian performer TROY JAMES for a new commercial and highlighting the stretchability of its suits through his extraordinary movements, as well as running television commercials emphasizing functionality, launching official LINE and Instagram accounts, and conducting online promotions through YouTube and other channels.」
In addition to the existing focus on product functionality, the Company changed the performer featured in its commercials, launched new commercials, and conducted digital promotions through LINE, Instagram, YouTube and other channels. - FY2018-Q2RestatedAnnual report
「In sales activities at Aoyama Clothing, the Company continued to use EXILE TRIBE (エグザイルトライブ) as image characters and sought to attract new customers by highlighting the functionality of suits and other products through television commercials and other media.」
The Company continues to implement initiatives involving EXILE TRIBE, functional product promotion through television commercials and other media, and new customer acquisition. - FY2017First statedAnnual report
「At Aoyama Clothing, the Company will continue to promote the functionality of products featuring EXILE TRIBE as image characters, retain customers by strengthening corporate partnerships, and attract new customers.」
For the fiscal year ending March 2018, the Company identified functional product appeal, continued use of image characters, and customer retention and new customer acquisition through stronger corporate partnerships as key initiatives.