Promoting Health, Food Education, Safety and Security

「Using “Chanto Gohan STUDIO,” we provided information through our stores and social media and held cooking classes, while also working on health campaigns and selling boxed meals jointly developed with students.」

「As part of our “Chanto Gohan” initiative (see Note 2), we used “Chanto Gohan STUDIO” to expand information outreach on food and health and opportunities for cooking experiences, and worked to deepen ties with the local community and propose a richer diet, including by selling boxed meals jointly developed with local governments through industry-government collaboration. In addition, as part of “Chanto Gohan,” we held “Health Campaigns” at multiple stores and worked to maintain and improve the health of local customers through health checks and guidance on effective nutrient intake.」

「As part of our “Chanto Gohan” initiative (see Note 2), we used “Chanto Gohan STUDIO” to expand information outreach on food and health and opportunities for cooking experiences, and worked to deepen ties with the local community and propose a richer diet, including by selling boxed meals jointly developed with students through industry-academic collaboration.」

「As part of our “Chanto Gohan” initiative, we used “Chanto Gohan STUDIO” to provide information on food and health and opportunities for cooking experiences, and held a “Health Campaign” featuring health checks and guidance on effective nutrient intake. We also jointly developed health-conscious products with students from Suzuka University of Medical Science and Tokai Gakuin University, focusing on developing products that are gentle on the body.」

「As part of our “Chanto Gohan” initiative, we opened the third “Chanto Gohan STUDIO” at the MaxValu Hamamatsu Sukenobu store and worked to provide information on food and health and opportunities for cooking experiences, including by holding cooking classes and health seminars jointly with Hamamatsu City.」

「We worked on developing new products, including prepared dishes using “Jimono” ingredients, nutritionally balanced salads developed by our female employees, and boxed meals jointly developed with students in areas where we operate stores.」

「In addition to resuming activities at “Chanto Gohan STUDIO,” which had been suspended during the COVID-19 pandemic, we continued providing “Chanto Gohan Master” training to develop leaders for food education activities at our stores.」

「In November, we jointly developed products with students from Suzuka University of Medical Science and Tokai Gakuin University, among other initiatives, to propose healthy diets through cooperation with local communities.」

「As part of our “Proper Meals” initiative, we worked on developing health-focused products in cooperation with municipalities and students in various regions. We also resumed activities at the “Proper Meals STUDIO Chikusa Wakamiya Odori” in Chikusa Ward, Nagoya, which had suspended operations during the COVID-19 pandemic, and worked to provide information on food and health.」

「To invigorate local communities, as part of our “Proper Meals” initiative, we developed health-focused products in cooperation with Mie Prefectural Matsusaka Commercial High School and Mie Prefectural Ujiyamada Commercial High School.」

「At MaxValu Numazu-Minami in Numazu, Shizuoka Prefecture, which underwent a revitalization renovation in February 2022, we newly established our second “Proper Meals STUDIO.” We are working to operate stores that are more deeply rooted in their communities by using the studio to provide information on healthy diets and as a hub for community interaction.」

「As part of our “Proper Meals” initiative, in addition to menu proposals supervised by our registered dietitians, we developed health-focused prepared foods and boxed meals and devised recipes in cooperation with municipalities and students in various regions. To promote two-way communication with customers during the COVID-19 pandemic, we also launched the “Proper Meals ONLINE STUDIO” YouTube channel based at a kitchen studio in one of our stores and began distributing videos on cooking and food-related information.」

「As part of our “Proper Meals” initiative, we worked to strengthen the provision of food-related information by distributing video recipes and publishing menu suggestions in newspaper inserts, in addition to menu proposals supervised by our registered dietitians.」

「Through the “Proper Meals Newsletter” page on our corporate website, we strengthened the provision of information, including recipes using seasonal ingredients and various food-related proposals, to support healthy diets. We also worked on product development, including prepared foods supervised by our registered dietitians and nutritionally balanced boxed meals developed in cooperation with local university students.」

「As part of our “Proper Meals” initiative, we launched the “Proper Meals Newsletter” page on our corporate website to support healthier and more enjoyable diets, providing various information supervised by our registered dietitians, including ways to use seasonal ingredients and food-related trends.」

「As part of our “Proper Meals” initiative, we launched an “Helpful Recipes” feature on our corporate website, featuring recipes selected by our registered dietitians and proposing a diverse range of menus that can be enjoyed at home.」

「We held a total of 70 food-education classes, including “fish classes” on themes such as “healthy living” and teaching children “an interest in ingredients” and “the importance of food,” attended by 2,947 people in total. We also held 6 Parent-Child Harvest Experience Tours at Production Sites for kindergarten children and their parents living near our stores, pursuing activities that propose health and safety and security through food.」

「We held a total of 69 food-education classes, including “fish classes” on themes such as “healthy living” and teaching children “an interest in ingredients” and “the importance of food,” attended by 4,733 people in total. We also held 6 Parent-Child Harvest Experience Tours at Production Sites for kindergarten children and their parents living near our stores, pursuing activities that propose health and safety and security through food.」

「We worked to offer healthy and fulfilling food choices by revitalizing the prepared-foods section, including through the development of locally sourced products using the central-kitchen function of the Nagaizumi Logistics Center.」

「In addition, we concluded an agreement with a local municipality concerning a monitoring network for older people and others, using our online supermarket delivery system to check on customers’ safety when delivering products. We have also continued to hold food-education classes and health campaigns in cooperation with stores and municipalities.」

「To respond closely to customers’ diversifying needs, we have worked to propose healthy and fulfilling diets by expanding our selection of local products and strengthening sales of prepared foods supervised by our registered dietitians.」

「The event was held 23 times, with a total of 1,890 customers participating, primarily older people interested in their health. It was conducted as a health consultation event that could be attended while shopping, offering simple health checks, food proposals and consultations related to the results, and this fiscal year also introducing health-conscious prepared foods supervised by our registered dietitians.」

「In November, at the 89th Parent-Child Harvest Experience Tour at Production Sites, 71 kindergarten children and parents living near the production area participated in harvesting Misima Highland lettuce cultivated with care by the producers at our contracted production site.」

「In our domestic business, we actively developed and introduced products using local ingredients, and also worked to commercialize prepared foods that limit salt and carbohydrates while making vegetables enjoyable to eat in response to growing health awareness. We began selling fresh sake and fresh wine developed in cooperation with local businesses. In addition, we have continued to conduct food-education campaigns focused on health and nutrition in cooperation with stores and surrounding municipalities, and have supported local residents in managing and maintaining their health and increasing their health awareness through various health measurements, including bone-density and skin-age measurements.」

「In our domestic business, we worked to create health-focused sales areas by proposing prepared-food menus, supervised by registered dietitians, that limit salt and carbohydrates while making it easy to enjoy vegetables, and by expanding our range of Health & Wellness products. We also continued holding food-education classes to support healthier and more comfortable diets, and held the Parent-Child Harvest Experience Tour at Production Sites for the 84th time in total.」

「We held a total of 75 food-education classes on themes including “the importance of eating” for children and “reducing salt intake” for adults, attended by 4,584 people in total. We also held 7 Parent-Child Harvest Experience Tours at Production Sites for kindergarten children and their parents living near our stores, where they harvested agricultural products at the production site and met the producers.」

「As part of our food-education program aimed at supporting healthy and fulfilling diets, we held a cumulative total of 72 food-education classes this fiscal year at kindergartens, elementary schools and other educational facilities, stores and public facilities, covering a broad range of participants. Since 2004, we have also conducted the “Parent-Child Harvest Experience Tour at Production Sites,” giving customers the opportunity to learn that farms producing the agricultural products they see every day are located near their communities through hands-on harvesting experiences. The tour also aims to increase interest in and contribute to the revitalization of local agriculture, and has been held 82 times in total to date.」